Do you have a proven marketing action plan?
As recall in Part Two of this series, about successfully implementing a workable marketing action plan you discovered that by carefully tracking and monitoring your offline visitors impulse item purchase tendencies.
You discovered which impulse items you could use to systematically create long term profits.
Because remember (when you) allow your best repeat customers to purchase certain items at your actual costs and lock them in for the next 6-12 months etc; you will systematically earn more profits over time and it won’t cost you the traditional fortune to get them to come back each time!
And with the right (market tested) discounted price, they’ll be more than happy to!
Often Times A Powerful Marketing Action Plan Is All You Need!
There is simply no way (offline) to effectively (and legally) monitor what your prospects are reading and which actual pages or chapters (within your book) they read or how long they actually remained on any given page etc.
It’s Far Easier To Feed A Starving Crowd Than It Is To Create Demand For Your Food Product.. ( And Far More Profitable Too!)
Just for the sake of driving home this extremely crucial point.
Let’s say that as a result of your market research you discovered on average that 57.35% of the readers of your latest Best Selling book read page 38 (the most) in chapter three.
Wouldn’t knowing this powerful market researched fact give you a tremendous marketing advantage?
Because now you’d know exactly where to place your best market tested lead generating offer.
Meaning– now you’d know exactly where to place your best market tested Direct Response Marketing type ad, instructing your readers to be one of the first 1,000 people to call your toll free number or to go to your special opt in lead capture page in order to receive your best market tested free lead generating giveaway CD,DVD or how to special report etc. (Or to enter your free drawing.)
Doesn’t it stand to reason that if they’re reading your books or listening to your audio programs ( or attending your introductory free workshops) that they would be extremely interested in learning more?
So even though (legally) you can’t track and monitor offline these specific nuggets. You sure as heck can monitor them online!
Google Analytic s and Google Optimizer are two free tools that you have to add to your online marketing arsenal.(get a geek on fiverr.com to help you with any technical issues.)
These two powerful market research gathering tools are yours free when you sign up for a Google Adsense account.
(Note: Adsense is a form of paid advertising; where you receive an affiliate commission from Google whenever an online visitor clicks on one of the relevant links that Google places on a webmaster’s (your) site.)
You or your web master can add these two powerful free tools to your site by simply cutting & pasting the necessary code. And don’t worry if your not the most techie type, because your webmaster or fee lance web designer will know exactly what to do for a minimal cost of course.
Google Analytics And Google Optimizer Give You The Keys To The Long Term Profit Vault….
And once you add these two free powerful tools to your site; here are at least four simple things that you will discover.
1.) You will now know where at least 98% of where your free (organic) traffic is coming from. Typically Google Analytics will list your top three free traffic sources.
2.) How long your typical visitor is remaining on your site per visit.
3.) Which specific pages that they visited. (That’s huge!) Because now you know strategically which other pages to add your opt in box to.
4.) How much daily traffic your actually getting.
Bonus:
5.) How many total number of different pages that your typical visitors are actually viewing.
Your Main Marketing Message Always Needs To Answer Your Ideal Prospects Number One Burning Question….
Which is ” What’s in it for me?” By the way; do you know your ideal customers favorite radio station and or web address?
Their favorite radio station is; WIIFM FM which stand for; What’s in it for me? FM.
And their favorite web site is; www.howwhateveryouhavebenefitsmeperiod.com huh?
Translated: that’s simply www. how whatever you have benefits me period dot com.
A Powerful Marketing Action Plan Is Simply A Must!
Always make sure that your main marketing message via your main headline, be it on your business card, post card, index card, on or offline sales letter, both classified and display ads, radio ads or yellow page ads, website or blog etc; answers that main burning question.(Because that’s a proven marketing action plan.)
Otherwise your potential prospect will ignore it. And you will have wasted your time and money trying to reach them in the first place.
In conclusion: Hopefully now you can see and appreciate how knowing the two most important secrets about your ideal online visitor can and will fill up your bank account.
And equally important; where on your website or blog to place these powerful revelations.
Because of your low cost power marketing research; you’ll not only be light years ahead of your would be competitors, but you’ll also make at least 25% more long term profits for a whole lot less! Don’t you agree?
And remember: on average only a measly two percent of the eyeballs reading this (and other) proven marketing techniques will actually do anything of significance! Meaning – the other 98% will do little or anything significant.
As always, if you got any value out of this post, please tweet this. Thanks!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
