How To Increase Sales: Especially When You’re Not That Creative And Your Resources Are Limited!
Let’s be honest. “How” many times have you struggled just to come up with a 140 character tweet? Let alone consistently produce three to seven hundred word blog post! Sound familiar?
If it does, then you just might appreciate this next train of thought. Believe it or not; that temporary creative thought process blockage, just might be an incredibly powerful (not to mention) extremely profitable way to make more money! Huh?
If you’re sick and tired of wondering how to increase sales? And profits, especially when you’re not really all that creative! And your money and other resources are extremely limited!
This incredibly powerful battlefield tested strategy, was made specifically for you to customize to your particular situation.
How To Increase Sales Especially When You Don’t Have To Be That Creative!
If you stop and take a look at the adult education industry, a ton of those otherwise extremely knowledgeable (although), clearly not marketing savvy instructors, ( practically speaking)about 5–20% of them, are potentially sitting on a long term money making goldmine!Let me quickly explain how.
Then you can hopefully see “how to” customize the exact same proven marketing sales funnel strategy, to your particular situation. First, let’s properly define the the semi dilemma they far too often find themselves in.
They (meaning) the adult education center advertises the classes they offer, and each instructor that has some sort of specialty knowledge. The local instructors teach their classes, and X number of people sign up, attend the classes and then guess what? And the instructors earn a percentage of the gross profits per each class.
Then guess what happens next month? The adult education center (and therefore) the instructors have to repeat the entire marketing process all over again. In other words, they’re settling for a dollar to dollar return, instead of $15 to $40 dollar return, for every dollar invested! Huh?
Why Settle For Selling Something Extremely Valuable One Transaction At A Time!
(When You Can Sell It To The Many Over And over Again!)
Compare this long term marketing approach to their one transaction at a time approach. And you decide which approach, has the most potential to create a ton more ongoing profits!
Suppose you were teaching any one of those classes for $39 dollars per person or X. Since the people (your students) signed up, they obviously wanted help, right? Therefore your next (logical marketing) step is to automatically (inexpensively test) by offering your student/customers three more potential choices.
A.) They could sign up right there for your more advanced, and in depth six to eight week ongoing one on one individual training program. And it retails for X. (Note: If you’re thinking, but Mark what if whatever I’m currently marketing doesn’t have the capacity to facilitate any additional six to eight weeks worth of extended ongoing training and or one on one coaching etc.)
Then maybe it’s time you start marketing subjects that provide for those types of ongoing clash flow generating opportunities!
B.) Offer the additional classes via paid weekly tele-seminars, for those that can’t physically attend.
C.) Here’s the next way to dramatically ramp up your long term profits. Suppose you’re charging eight additional weeks for just $97 dollars more. But every person that attends with a buddy, they both only pay $67 each, instead of $97 dollars per person!
Now just to put this in the proper perspective and crystallize the possibilities into your brain. Let’s have a look at some numbers. Suppose 13 people/students sign up for the normal class at $39 dollars each. (That’s $39 x 13= $507) in gross profits.
Now suppose you get five of them to sign up for your 8 week extension course for just $97 more dollars each. (That’s 5 people at $97 each, or additional $485 dollars, 5 x $97 =$485) Not bad!
But for just $67 dollars each, for signing up on your buddy plan, you get 9 people to sign up. So that’s 18 people at $67 dollars each! (18 people at $67 dollars each = an additional $1,206 dollars! ( 18 x $67 = $1,206) See “how” and why you definitely want to strategically leverage those initial one time sales into a ton of ongoing income?
Plus, don’t forget, you can (and should) record your tele-seminars and offer them for sell, (or other relevant) information products or services) for a cheaper price or offer part of them (from previous sessions) as free power bonuses, whenever your students sign up under the “buddy plan” or they refer someone!
My friend, that’s just the tip of the proverbial marketing iceberg, of how to increase sales, especially when you’re just not that creative and your money and other resources, are extremely limited! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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