How to improve retail sales just like the ultimate insiders do!
(Totally Frustrated And Unable To Land The Big Clients!)
What serious struggling professional doesn’t want to know how to improve retail sales?
No matter what their particular specialty niche is.
(Without coming off like a pushy uncaring sales rep, instead of a highly trained concerned professional.)
And constantly blowing off, a ton of potential business in the process.
Even Though You’ve Studied Long And Hard…. (Unless You Develop The Ability To Overcome The Five Major Objections, Your Income Will Suffer!)
Far too many otherwise totally capable, (not to) mention highly trained and dedicated professionals, often mistakenly believe that “closing sales” is simply not part of their overall business structure.
After all (they) conclude, they didn’t decide to sacrifice, study long and hard only to find themselves, in the awkward position of trying to emulate some pushy sales rep.
No way. They pursued their career path because of their passion and insatiable desire to help and serve their target audience.
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But sadly, unless they have a tremendous mind shift, in spite of all their advanced degrees and years of dedicated study and hard work.
Unless they at least master the basic of how to effectively address and overcome, (the five) major objections you’re about to be exposed to.
They will not earn nearly as much as their education and skills level truly warrant.
How To Overcome The Five Major Objections Without Coming Off Like A Pushy Sales Rep!)
(Instead Of A Highly Trained Concerned Professional!)
Bare in mine, your responses to these five major objections, are not totally designed to serve as some magic pill, to convince your prospects to say yes.
Instead your initial response(s) to their initial objections is (instead) designed to help you probe further in order to discover, what is truly causing them to hesitate.
A.) Major objection # one: This first objection, while generic and pretty much universal to all types of professionals and or sales reps. It stands the test of time.
Because sooner or later, it will surface. See if this one sounds familiar. “Your product or service (and or) initial proposed solution is ___________?”
You feel in the blanks.
A.) Too expensive.
B.) Too time consuming and or complicated etc. Who hasn’t heard that one, or it’s gazillion variations, right? 😀
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Remember, your initial response is designed to probe a little deeper in order to better pinpoint, what if anything is really behind their procrastination.
Therefore, you might respond (not with) these exact words mind you, by simply asking the following probing question(s.)
“It’s true, while your initial investment/financial commitment may seem rather expensive and or pricey.
Let’s also consider another view point as it relates to the cost factor.
A.) To date, how much time, money and continual frustration has this particular blank cost you, and your valued employee/associates, by dealing with it the way you have so far?
B.) What realistic positive result you would receive in the next 90 days or less, would justify your starting the process to correct your problem today?”
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2.) Major objection # two: “I have to talk/discuss this with my blank?”
“Yes, it’s always a good idea to get as much positive and varied feedback you can from the other major decision makers as possible.
However, what conclusion will you reach, if they decide (for whatever) reasons, not to go ahead at this time? Can your business or service really afford that particular answer in the mean time?”
3.) Major objection # three: “I really need more time to think about it.”
“Of course it makes sense to really take some time in order to carefully weigh the pro’s and cons of any type of commitment, however, often times it’s not only the idea that you may need to hire a blank in order to help you resolve a specific problem.
You should also consider any potential downside risks vs all the positives as well. That being said, which decision made (right now) offers your business the most positives for years to come?
How To Improve Retail Sales Without Becoming A Sales Rep!
4.) Major objection # four: “I really don’t have the time right now.”
“Since you mentioned the lack of time commitment issue, if you don’t have the time now, doesn’t it make more sense to find yourself a dedicated, (qualified) professional that specializes in your particular problem?”
5.) Major objection # five: ” I/we can probably solve the issue on our own.”
Yes while it’s definitely true some things you can certainly do yourself, however, have you ever heard of a heart surgeon performing surgery on themselves?
Or a superstar athlete trying to coach themselves. Is your particular situation really any different?”
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Any one of these initial responses will ultimately help you pinpoint, if it’s worth your time to proceed. Otherwise (depending) on how honest they answer, otherwise you may need to simply move on.
In any event, by using these five ways to cover the five major objections, you’ll also discover how to improve retail sales.
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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