If You Think Your Business Or Service Is Like A One Night Stand You’re Sadly Mistaken!Part Two
Now that you’ve had a chance to initially read and hopefully re-read part one of this ongoing series.
So are you finally starting to get a much better understanding, of why it’s definitely, a major marketing mistake, to be thinking or treating your business or service, like a glorified one night stand? Great. This is good to hear.
Because basically, this incredible short sighted-ness, on you or your major competitors part.Is probably, one of the main reasons why, your business or service, is not currently performing, anywhere close to, it’s full earning capacity.
However, the moment you or your major competitors, start consistently implementing, what you’re being exposed to here. Those issues won’t be nearly as profit repelling, as they were. Sound good?
Let Your Proverbial One Night Stand Thinking Be the Spring Board To Greater Profitability Going Forward!
Have you also noticed “how” most aspiring entrepreneurs, both on or offline. Most of them seem to have a very narrow, profit limiting view, of how to constantly grow or even scale their business or service. Case in point. When they hear or think in terms of ‘closeout’ or “discontinued” inventory. They seem to this this literally means the end. Do they not? Absolutely.
But truth told. This is in reality, (for the extremely marketing savvy) among us.The initial beginning of the potentially profitable back end. Huh? Say strictly for hypothetical example marketing purposes only.
Your retail jewelry business. About 9 months ago. Bought up 90% of another local competitors, diamond studded earrings.(You know the ones, which typically retail for at least $450 dollars a pair.)
Because they were closing their second location. And you bought them at 20% over their actual hard cost. And for the last seven and a half months. You’ve been paying storage on them. And now you realize, you really need all the capital you currently have tied in $150,000 dollars, worth of diamond studded earrings.
So you now definitely need to hold an effective, ‘closeout inventory” blowout sales event. In order to put your capital to better use. The major difference being. Watch how what you ultimately end up doing.
Versus what a staggering 97% of your major competitors will continuously do.
Just Stop And Take A Much Closer Look And You’ll Start To Uncover Tons Of Previously Overlooked Marketing Or Promotional Opportunities!
Here’s just a few, incredibly simple ways, your “closeout inventory” sales process, differs from your major competitors. First of all. Since your single location, is is within a mini strip mall. And there are two vacancies out of this seven commercial space -mini strip mall.
And you’re personal or business friends/associates of some kind with at least three of the other four, non directly competing vendors. Both you and your staff, make them aware.
You’re about to hold a blowout, everything must go, “closeout inventory” sales event. For this $150,000 or X amount of dollars in diamond studded earrings only.
But you’ll gladly give both the owners, their staff and any vendors they wanna make aware of your event. Those vendors and their staff. Are also invited, to come alone.
And they save a mere 10% off the normal retail price for these incredibly popular earrings. However, simply for dragging a friend with them, they automatically get to purchase those same diamond studded earrings, for just $200 dollars. Say what?
So What Can Or Are You Doing Right Now To Create a Ton Of Positive word Of Mouth Or Mouse Buzz! (For Literally Pennies On The Dollar!)
Here’s phase two of your blowout,”closeout inventory” sales event. Let’s say one of the non directly competing businesses, is an extremely popular, women-s clothing and accessories store.
And since the both of you go way back. Here’s what you propose.
You will place a giant sign, along with a temporary booth, plus provide one of your most trusted staff members, to operate the booth, inside the women-s clothing store.
And you’ll be promoting a raffle, for an extremely limited time. Basically, every one of their customers, who spends at least $100 dollars. They automatically get to fill out an index card.
And drop it into the large punch bowl. And in 60 or X number of days, the 1st grand prize winner, automatically wins, an extremely beautiful, diamond studded necklace. Courtesy of you or your major competitors.
Start Leveraging Your Current And Future Customer And Vendor Base!
And every customer who spends over $300 dollars, they automatically get entered into the raffle twice. Plus, (as if that small marketing gesture) isn’t enough. If they’re the 1st grand prize winner. They automatically get a pair of those diamond studded earrings for free. Say what?
And because they spend over $300 over X number of dollars. If they’re a runner up. They automatically get to purchase, one pair of diamond studded earrings, which normally retail for $650 dollars. They pay just $300 dollars.
So you know their social media accounts will constantly be on fire, correct? Absolutely. Can you now better appreciate, why you have to stop treating your business or service, like the proverbial one night stand. Great. Good answer.
Are You Finally Starting To Appreciate How To Consistently Move Your Business Or Service Forward!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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