If You Temporarily Run Out Of Fresh Marketing Ideas Simply Revert Back To The Proven Basics!Part Two
Okay, so every now and then, you find yourself in need of some fresh marketing ideas and or strategies, correct? Trust me, I know exactly what you mean.
And it’s in these seemingly precarious times.You often need to simply refer back to the hard core, basic marketing and or promotional fundamentals.
And when do.You’ll often discover, some incredibly simple ways, to allocate your marketing and or promotional budget,which didn’t make sense until now.
And more times than not, you’ll also discover all, (or basically) what your current or future marketing/promotional plans really needs, is just a little strategic tweaking around the edges.
And being more pro-active, with the cards you’re dealt.And being mentally open, to the real, long term marketing possibilities and or previously untapped opportunities, will finally allow you to move your needle forward, in a major way.
Because the truth told, you currently have direct or indirect access, to all or most of the resources or assets you actually need.
It’s just a matter of strategically leveraging them, for their maximum profit generating potential.
This Is Why Certain Activities Of An Entrepreneur Matter More Than Others!
Say for example, your companies, one of the top five, retail distributors, of some extremely great tasting, higher end, dinner wines and or champagnes.In fact, one of your higher end dinner wines, currently retails for at least $489 per bottle.And one of your higher end champagnes, currently retails for at least $650 dollars per bottle.
And don’t forget, you also have some much higher end champagnes, which currently retail for as much as $1,700 dollars per bottle.Say what? Plus, don’t forget, your ideal customer, currently has a total lifetime customer value metric, of somewhere between $350-$2,500 dollars.Give or take over the next five to seven year period.
This is why it makes sense, for you to reach out to one of the areas top, up and coming CPA (Certified Public Accountant) firms. Which is quickly making a name for itself, throughout the local business community.
This being the case.You decide to reach out to them, to help both of you, steadily raise the overall visibility, of both of your firms. Here’s how you’ll initially go about doing so. First.
You ask the CPA or CFP (Certified Financial Planner), to offer one of your mid priced bottles of champagne, to any of their clients, who just:
1.) Surpassed X amount in gross yearly revenue, for the very first time. Like maybe, a fairly small, 2-7 person, small business or service, which just surpassed the million two million dollar mark, in gross profits for the very first time.
2.) Received some major, local or national achievement. Like small business or local or regional entrepreneur of the quarter or year etc.
3.) Has recently been featured, in a major publication or on a national radio or TV program. Or was positively showcased in a highly influential, industry magazine.
This being the case.You’d like to have your CPA or CFP contact to provide the owner(s) or partners, with one of your best tasting and selling, mid level bottles of champagne.
You Should Constantly Be On The Lookout For Some Low Hanging Fruit Opportunities To Build Your Positive Word Of Mouth And Mouse Campaigns!
And of course, any time one of the CPA or CFP’s clients, celebrates the birth of a child, wedding anniversary or annual birthday of the opening of the business or service.
Or the opening of a second or third location. Your firm will eagerly provide some great tasting bubbly. Obviously, you want them to share your great tasting champagnes, dinner wines and extremely great tasting coffees, lemonades and teas with both their professional and personal inner circle members.Correct? Absolutely.
And rest assured they will. But let’s face it already.There is virtually nothing, to stop, at least some of your major competitors, from at least, using some similar marketing and or promotional strategies.Correct?
Which is why, you’re also going to take things to the very next level or two.Huh? Since the both the CPA and the CFP”s customers, who run businesses or services etc.
They definitely want to get or keep their edge, right? No doubt. So here’s how you or your major competitors, will help them do so.
1.) First: You will reach out to one of your top JV (joint venture) partners, whose extremely well versed, in the different aspects of social media marketing.
(Like my bud Brian Spaniol, SVP (Senior Vice President) of Business Development for socialup.biz fame. And you’ll have them put on a two hour workshop, on the basics of strategically using social media, to help inexpensively grow your business or service.
And of course, you’ll record or video tape it. And both you and the social media marketing firm, will pro-actively market/promote it, to secure future business. Or use it to help strengthen, current or future business or personal relationships.
You Definitely Have Far More Viable Options Than You May Currently Realize Or Appreciate!
2.) Second: Next, you’ll also hire an extremely capable marketing consultant, who can help them with the basic marketing, advertising or promotional fundamentals.
3.) Third: If they are doing anything online. Especially if they have a state of the art WordPress blog or e-commerce site.Then for sure, they’re definitely going to need the help, of some type of SEO (Search Engine Optimization) expert.Like maybe my SEO expert coach and mentor Evan Hoeflich.
The point is.Unlike 98% of your major competitors.You’ll enthusiastically invest, some of your gross, front or back end profits, in training, for potential future customer or long term clients of yours.
And by doing so.They’ll quickly begin to see and appreciate, how some really simple, yet fresh marketing ideas or tactics, will definitely help both of you systematically earn a whole lot more money.Don’t you agree?
So There’s Absolutely No Logical Reasons Why You Can’t Or Should Start Applying The Proven Marketing Fundamentals Asap!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments
(in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
