How And Why Strategic Power Partnering Creates Some Potentially Profitable Viral Marketing Campaigns!
On the initial surface it may not seem like it. But there is an awful lot of previously untapped revenue generation activities to at least be strategically A/B split tested by any extremely marketing savvy retailer.
Who wants to systematically leverage the local workers employed by owners who have stores or services located inside a popular local mall.
And by extension all of the current and future vendors who service all of these businesses located within the mall.
It’s really just a matter of marketing/promotional perspective. Don’t you agree?
Why Not Systematically Implement Some Proven Influencer Marketing Strategies And Tactics?
Case in point. Let’s say between the businesses currently leasing commercial space in the mall. And the other local workers who actually work for the mall both full and part time.
There’s a grand total of 1,200 locals or X. More than likely the vast majority of them already have at least a few state of the art electronic goodies, correct?
But even so. Once every quarter, (every 90 days o so.) You and or your major competitors who own a non franchised, retail appliance store.
Every subscriber to your opt in email list. (And this particular group of local subscribers. Are the workers with this particular mall only.)
They can win a state of the art 75 inch flat screen TV. Which currently retails for $1,200 or X amount of dollars. But truth told your actual hard cost is just $750 dollars or slightly less.
Which means for a mere $$3,000 dollar annual investment. ($750 dollars per quarter or X.) You and or your major competitors can and definitely will consistently create a ton of positive word of mouth or mouse buzz.
For literally pennies on the dollar, correct?
Entrepreneur Where Else Can You And Or Your Major Competitors Consistently Create A Ton Of Positive Word Of Mouth And Mouse Buzz For Literally Pennies On The Dollar?
For instance let’s say a respectable 80% of the 1,200 workers enthusiastically enter the quarterly free drawing. Which means 960 locals subscribe. (1,200 x .80% = 960 locals.)
And each quarter two 1st grand prize winners are selected. One male and one female. And the remaining 1,198 win extremely time sensitive gift certificates.
For an extremely limited time, they save 10 or X% off up to $100 or X amount of dollars. If for whatever reasons they decide to come alone.
Whether You Primarily Market On Or Offline! (Make Strategic List Building An Evergreen Priority!)
However, simply for dragging a friend with them whose at least 18. To you and or your major competitors store.
They automatically save up to 40 or X% off their total purchases. Up to $1,000 or X amount of dollars.
And as long as their guest also joins you and or your major competitors guest before they leave the store. The person who drug them automatically earns an additional bump in the amount they can save .
Which means they can now save double or up to $2,000 dollars.
And the guest saves 10 or X% off up to $100 or X amount of dollars. if they decide not to join your list. However, simply for deciding to join your opt in email list before they leave the store that day.
They can automatically 30 or X% off up to $1,000 or X amount of dollars.
What Type Of Long Term Positive Word Of Mouth And Mouse Buzz Do You Think This Type Of Marketing Approach Will Consistently Generate?
Now follow this rather simple, (albeit hypothetical math example!) entrepreneur. Let’s say the average spend on the 958 workers in the mall is $425 dollars each. That’s an additional gross front end profit of $407,150 dollars give or take. (958 x $425 dollars each = $407,150 big ones.)
And let’s say 60% of the 958 drag a friend with them to you or your major competitors store. This equates to an additional 574 locals. And let’s say their average spend is an additional $375 dollars each.
(958 x .60% = 574 x $375 dollars spent each. Equals an additional gross profit of $215,250 dollars.
And the long term marketing/promotional party is actually just getting started. Don’t you agree? There’s literally a ton of potentially profitable, extremely low hanging marketing/promotional spinoffs to at least inexpensively test, agreed?
And while a certain percentage of these non traditional marketing strategies or tactics will most certainly fail. Rest assured a smaller percentage of them will consistently succeed beyond you and or your major competitors wildest dreams.
The $64,000 dollar burning question is. Are you now finally ready to start at least systematically A/B split testing some type of market tested revenue generation activities? I sincerely hope so.
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