Are you maximizing your marketing leverage?
As you previously discovered in part one of this series, you can and should use inexpensive marketing leverage to create 25% more long term income, for a fraction of the traditional cost.
This post will reveal the five remaining ways for you to inexpensively (get) or create, low cost high powered marketing leverage for pennies on the dollar.
And help you easily out promote your big buck major competitors, for a fraction of the out of pocket, upfront traditional cost.
How To Inexpensively Create Low Cost High Powered Marketing Leverage For Pennies On The Dollar!
1.) With this first proven (low cost) high powered mega proven marketing strategy; let’s suppose you own a traditional Mom & Pop family style restaurant (meaning) it’s not franchised.
You can allow local charities and other local established organizations that sponsor annual fund raising events.
Allow them to sell to both their advertisers and donors (your) special “new customer only” VIP discount coupons, that entitle the card holders to receive a large beverage of any kind for just $2 dollars.
And the discount coupon cost just $10 dollars for six months (or) they can get the “Super Saver” discount that’s good for one year from the date it’s issued for just $15 dollars!
Don’t Discount Your Long Term Investments While Building Your Brand!
But here’s the kicker, allow the charity to sell them for the full retail prices and they keep everything over $2 dollars.
You’ll inexpensively create potential new long term customers that can and will do one of three things.
A.) They can continuously refer other new first time customers for many years.
B.) They can give you powerful bank account filling testimonials for years and years to come.
C.) They have the potential to become long term repeat customers that buys over and over for years and years to come! That my friend, is the incredible power of long term marketing leverage.
2.) Now here’s the really cool part, and the next marketing link about this highly under utilized marketing concept. What do you think will happen after six months or one year when the special VIP discount coupon is about to expire?
Don’t Let The Vast Majority Of Your Marketing Knowledge And Or Expertise Go To Waste!
That’s right, a certain percentage of your (hopefully) by then, loyal repeat customers will want to renew these cards. Bingo!
So why not offer them the exact same deal as the charity did. Meaning- sell the discount card that allows them to order any large beverage and pay just $2 dollars or whatever your actual hard cost is, and sell it to them for either six or 12 months.
Concentrate On Building Solid Relationships And Not Just Revenue And You’ll Be Light Years Ahead Of Your Major Competitors!
But here’s the ultimate marketing twist, you still agree to give the charity 50% of whatever you sell the coupons for (meaning) if you sell your customer a renewal discount card at $10 dollars for six months, you’ll give the charity $4 dollars (that’s half) of the eight dollar gross profit you grossed.
Or (likewise) if you sell them the $15 dollar renewal card, and you gross thirteen dollars, you’ll agree to give the charity $6.50, provided they personally introduce you to at least three other local organizations and or local affinity groups that you can make the exact same arrangement with.
3.) Here’s another incredibly powerful (non techie) simple marketing ploy, that can make you a lot of money really fast.
Are You Definitely Starting To Appreciate How Your Various Entrepreneurial Skills Will Most Certainly Give A Temporary Or Permanent Edge!
Suppose (like) yours truly, you have a hard cover workbook that normally retails for $69.95 (as is) the case with yours truly.
And the text covers how to cash in by helping property owners convert their privately held owner financed Real Estate notes into cash.
If there was a way for you to systematically turn your one time sale of $69.95, for which you basically gross about $48.96 or you net about 70% of the gross retail amount. ($69.95 x .70%= $48.96)
Would you rather gross $402 dollars or just $48.96? Obviously, it’s a no brainer right?
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Of course your wondering where (and how) the $402 gross profit comes from. Fair enough. You see (what you) do is allow one of your joint venture partners to buy your text from you at it’s actual hard cost of just $12.95.Or X.
Say what? The reason being, you also allow another one of your JV partners to include their best market tested one page insert flyer, that markets their paid monthly membership for beginning & intermediate power Real Estate investors.
There are two basic membership levels, the advanced ‘Gold Level’ membership that cost $97 dollars per. And the “Silver membership” level that cost just $67 dollars per month.
Start To See How To Creatively Use You Current Assets And or resources As Potential Gateways Or Bridges To Even Bigger Opportunities!
And it’s this $67 dollars per month, Silver membership level that you market through your hard cover book, by way of this one page flyer insert.
And for every person that joins the paid membership site at the $67 dollars per month level, you get half or $33.50 per month, for as long as their a paying member. And $33.50 per month times twelve monthly payments equals a gross annual profit of $402.
Look To Create Long Term Marketing Leverage Using The Assets You Already Have!
4.) Here’s the other way that you can inexpensively create some serious long term marketing leverage for pennies on the dollar.
Because your text teaches beginners (as does mine) step by step (how to) find, fund and ultimately flip (sell) these investment worthy privately held notes to deep pocket institutional investors.
And because the average spread is about $1,500 dollars per transaction. (Give or take.)
And you get half and your commission only referral agent grosses the other $750 dollars, minus their real cost to find or create the deal.
You’ll gladly let another savvy marketing company sell (or) give your text away, provided they guarantee you in writing, that they’ll sell or give away at least 250,000 of your texts.
Because if they do, statistically speaking, at least two percent of those 250,000 100% commission only referral agents will bring you a bankable transaction that you can gross at least $750 dollars on!
Grow Your Power Network And Watch What Starts To Happen!
(250,000 x 2% =5,000 bankable transactions per year!) Think about it for a second. You let another entrepreneur buy your text from you at your actual cost of $12.95 and they re-sell it to general public for just $37 dollars. (Digital version.)
They gross an immediate profit of $24.05 ($37-$12.95 = $24.05 gross profit), because you know that you’ll net at least 5,000 bankable deals on the back end.
Provided of course they guarantee in writing to sell or give away at least 250,000 of them.
(FYI: If you happen to know any reputable companies (or) individuals like mega best selling author Robert Allen, that sell “how to” information products and services to the general public.
Contact yours truly via email asap, about a possible three way joint venture, because if they end up carrying my ‘how to’ text, you’ll be compensated in some form!)
Don’t Discount The Long Term Profit Potential Of Bartering Your Extremely Valuable Products And Services!
5.) And finally… Suppose you run a fairly successful small local Penny Saver type of publication. Why not inexpensively test trading (bartering) some of your unsold ad space for some local cable TV’s unsold air time.
Then trade the time to some company that does infomercials that has a proven product or service. And you net 25% of the sales in exchange for them having virtually no upfront out of pocket costs!
Are You Starting To Appreciate The Long Term Profit Potential Simply By Utilizing Some Form Of Marketing Leverage!
Or you could go in reverse (could you not?) Meaning, if you’re the local cable TV station, why not find a company that has a proven product or service that has tested well in the preliminary phase.
And offer to trade (barter) free or low cost up front cable air time in exchange for 25% of the gross front or back end sales revenue!
Well there you have it, five more incredibly simple, non techie ways to create long term marketing leverage.
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Mark, I am working with a nice Insurance Agent in our local area. They, have taken the advice and now offer out of the box thinking. We will come to you and pick you up method for new customers.
They then follow up with a postcard for birthdays and special occasions. Not to forget the monthly premium postcard. Yet, they are creating them from pictures of the insured. Upon each visit they snap a picture to use during the year. It is .33 cent per postcard.
Yet, the word of mouth for the supportive and passionate care they receive. Far out weighs any other marketing activity. Word of mouth is the best we can ask for in business.
This thinking was born from reading your articles and fueling my imagination. Thank you Mark for helping more people discover hidden talents.
That’s to awesome William!
And very creative and I’m sure they get tons of new business from
such a nice gesture!
Thank you so much for sharing that my friend! I’ll try to
spin a few creative ideas from it!LOL!
Thanks as always for your continuous support!
I truly appreciate it!
Mark Newsome recently posted…Why All Savvy Entrepreneurs Must Be Mindful Of The Deadly Allure Of Free Products And Services!
Mark
Great advice on how to best leverage your marketing dollars.
It is great idea to use bartering techniques to extend your marketing dollar.
Thanks for sharing
Andy
Absolutely Andy!
Any serious small business owner and or service provider can and should seriously consider some type
of short or long term bartering opportunities.
Because as you pointed out, it’s a great way to economically extended their (our) extremely
limited dollars!
While still gaining maximum benefits! Thanks for stopping by
and sharing your extremely valuable insights!
Mark,
You have given most so much to take in. Yes, leverage is key. The money transactions may be to much for most to understand. I felt as being transformed back into brokering.
I found that you facts are right on the ball. You have done all the research to guide most of your readers, as me also. I feel confident to say, you have knowledge and focus. To give anyone clarity on investments and what to do with leveraging that investment.
Thank you for all this free knowledge. One should bookmark your site and use as a financial deference.
Mark, you are new in my sources of usable information. I believe, that following you can only lead to bringing seed, to my imagination.
William Amis recently posted…Fundamentals Count!
Excellent points William!
And thank you for your extremely kind words of encouragement!
I definitely appreciate your continuous support and for sharing your keen real
world insights!
We both know that being in business is no picnic! And hope others take your advice and bookmark m site as well!
Thanks for being so kind buddy! I truly appreciate your extremely kind words!