So is your business and or service, semi cash strapped and or resourced challenged?
Would you like to discover, how to consistently turn some of your very best, extremely low cost marketing strategies and or tactics, into some perpetual paydays? Great.
Let’s turn your attention to how, you can start systematically, leveraging some of your least inexpensive marketing ideas and or tactics, into some of your most profitable marketing tools.
Obviously, just because one or a few of your marketing ideas, are low cost.
Doesn’t automatically mean, they will translate into some type of spendable income.On the flip side, you can most definitely.
Given time of course, you can learn how to create some extremely valuable assets of all kinds. Which initially were generated, from some of the most meager resources.
Let’s have a closer look under the hood, to give you a much better view of this process in action.
How To Convert Your Really Good Marketing Strategies And Or Tactics Into Some Long Term Money Makers!
For just a moment, consider the tale of two single location, local bakeries.
Which are both non franchised, Mom & pop type of operations. Which also means, they don’t have major corporate backing of any kind, and or some extremely high profile, celebrity star power, to endorse their products or services. 😀
(Certainly this would be nice, correct?)
Instead, they have to rely on their extremely limited financial resources and or assets, in order to help get the word out, about some of their great tasting bagels, birthday cakes,donuts and or pastries etc.
Of course their both at least partially active on social media, but let’s face it.
The vast majority of their time, is spent trying to steadily grow their business,and pay off their nagging debt correct? For sure. 😀
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See if any, (or how much) of this marketing activity, sounds all too frighteningly familiar.
Semi cash strapped and resourced challenged bakery owner (A.), sends at least two or three of his full or part time staff to an extremely popular local park.
During an extremely popular annual festival. And typically, in excess of of 50,000 locals, come out in droves, to hear popular local bands perform.
Pay for some extremely over priced food! 😀 Drink all types of exotic beers, and posts selfie images and video footage of the weekend event, all over social media, right? 😀
And bakery (A.)’s employees, manage to pass out, about 500, totally uninspiring flyers, promoting the bakery. Sound all too familiar?
While their elbow grease is truly commendable. This just isn’t gonna cut it. Now is it?
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Watch what steadily happens over time to Bakery owner (B.), especially since the owner(s) are extremely marketing and or promotional savvy.
They also have some key staff members attend the exact same festival, and pass about about 500 flyers, promoting their local bakery as well.But here’s a few key marketing twists. 😀
First of all, at least half, (or) 250 of their two sided flyers, also have an extremely time sensitive market tested offer, from another, non directly competing local vendor on side (B.) of their flyers! Say what? 😀
And their particular arrangement, with this particular complementary vendor is.
The vendor will also place some two sided flyers, (and or) index style cards,with one of your very best, market tested, extremely time sensitive offers, on side (B.) of their flyers, inside the outgoing bags, of their in store customers. Say what? 😀
So at least one of your very best, market tested offers, is introduced to their extremely loyal customer base.
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And guess what? The other remaining 250 (or X) number of flyers. They’re split, with side (B.) having 125 of another non directly competing vendors, extremely time sensitive offer.
And the remaining 125 flyers, having yet a third, local non directly competing vendors, best market tested offer, on side (B.) as well. 😀
And basically here’s where you put this incredibly brain dead simple marketing strategy on marketing steroids.
Which ever of these three vendors offers, actually produces the most front end gross profit for them.
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The next time around, (they can) either, pay extremely marketing savvy bakery (B.) owners, a one time worthwhile fee of X, in order to be the exclusive offer on side (B.) of bakery vendor (B.)’s flyers and or index card offers etc.
And remember, once bakery (B.) knows their ideal customers, total lifetime customer value metric numbers.
They may well decide (going forward), it’s definitely worth hiring some local college students, and or local retirees, with time on their hands, to start systematically attending these (extremely) large crowd, local events, and passing out a minimum of 5,000- 10,000 flyers out.
So that potential first time customers, can save anywhere from 20-40% off their very first purchase.
Knowing full well, at least 30-40% of them, will convert into repeat, extremely loyal, long term customers. 😀 Make sense? Absolutely.
This is just an extremely small sample, of how to turn your low cost marketing ideas, into some potentially lucrative paydays. Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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