How To Strategically Turn Your Lack Of Capital Into An Advantage!Part Two

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How To Strategically Turn Your Lack Of Capital Into An Advantage!Part Two

Hopefully after initially reading and re-reading part one of this ongoing series.You can now much better appreciate.

How and why, a so called lack of capital, may not necessarily be your biggest challenge, correct?

In fact, just because you’re not currently being backed just yet, by fortune 500 type of money. Is that a valid reason, for you and or your major competitors.

Not to fully utilize, to the very best of your abilities.The most up to date, cutting edge marketing strategies and or tactics? No way, right? Agreed.

That being said. Go ahead and turn the page. And discover, how and why, a so called lack of capital, may not be your biggest challenge.

So If It’s Really Not A Lack Of Capital! (What Is It?)

Excellent question. And so glad you finally asked. Quickly picking up where part one left off. As you recall.

You’re the sole owner, of an extremely popular, single location, designer, retail jewelry outlet. And your ideal female customer, (from all walks) of life mind you.

They have a current, total lifetime customer value metric, of somewhere between, $1,200- $9,000 dollars.

Give or take over the next five to seven year period.And remember. You’ve finally decided to stop wasting, at least $5,000 dollar a month.

On those outrageously expensive, dismally performing, cash and resource draining.Local billboard ad campaigns.(Which BTW, typically cost a whole lot more in the major cities.)

And instead, you’ll start strategically channeling, at least some of your billboard advertising budget, into your ongoing JV (joint venture) arrangement, with some local hair or nail salon owners.Say what?

Just Because You May Or May Not Actually Be Suffering From A Lack Of Capital Problem! (Doesn’t Mean Yo Can’t Systematically Produce Some Positive Word Of Mouth Or Mouse Buzz!)

Here’s how. First of all. You might just decide, to at least test, the following, potential marketing strategies against one another.

By utilizing a simple A/B split test.

In order to discover, (which) if any, of these two potential marketing strategies, actually produces the most positive responses.

1.) Potential marketing strategy A: First, you might invest in a giant, seven foot teddy bear.Huh? And place it in the hair or nail salon owners shop. Or both.

Remember To Keep Applying Some Fundamental Marketing Strategies And Or Tactics!

And offer it in a free monthly drawing. In order to fairly quickly build a list for your retail jewelry store.Huh?

And each month, after you notify that months, 1st grand prize winner(Via your state of the art, paid email service provider.).All the other 99% runner ups.

Guess what? They automatically win, an extremely time sensitive, $20 dollar discount coupon. To be used at the hair or nail salon, provided they spend over $40 dollars.

This should definitely keep, not only the hair or nail salons regular customers, constantly coming back. But the constant, positive word of mouth and mouse buzz, should continuously generate, a few, brand new, first time customers as well.Don’t you agree?

Thank Goodness It Really Doesn’t Take A Whole Of Money To Systematically Create And Or Generate Some Positive Word Of Mouth Or Mouse Buzz!

Case in point. Take a look at part B of your A/B split test strategy.

2.) Potential marketing strategy B: In this particular marketing strategy. You’ll create a little friendly competition, among both the hair or nail salon stylist-s staff.

So every staff member, who generates at least five brand new, first time customers. Irregardless of how much, each 1st time customer actually spends.

The stylist who generated five, (or X number) of brand new, first time customers, within any given month.Be it a four or five week month.Two really cool things happen.

A.) First, you’ll gladly pay at least one week of their current chair rental cost. Because remember.Doing so, will definitely create, some extremely positive, long term, residual benefits, for your jewelry stores brand.Correct? Absolutely.

Because you know they’ll constantly be bragging about their extreme good fortune, correct? Wouldn’t you?

Keep Leveraging Your Potential Customers Or JV Partners Professional And Personal Inner Circles!

B.) Next: As long as both the hair and nail salon owners, and their staff, remain active subscribers, on either your opt in email and or mobile marketing list.

They have an app, which you’ll have create for you. Which lets them automatically come in, on either their birthday and or wedding anniversary.

And purchase, at least one piece of extremely eye catching, designer jewelry of their choice. Initially up to $1,000 (or X) amount of dollars. And they get to purchase it, at your actual cost.

But, as soon as they have officially referred, their first, ten (or X number of) paying customers.

Then because of the data stored on the app.They automatically get to purchase, once a year.Two pieces of extremely eye catching designer jewelry of their choice.

Up to $1,500 dollars each. At your actual hard cost. Get this. For life!Say what? Exactly.

Can Now Better Appreciate How And Why A So Called Lack Of Capital May Not Be As Big Of A Challenge As You Initially Thought!

So even though you and or your major competitors, haven’t not increased your overall advertising budget.

You’re actually earning a whole lot more money, correct? Which is just further proof, why a so called lack of capital. May not big as big a challenge, as you initially thought. Don’t you agree?

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