How to really make the consumer buying process work for you.
(So You Stop Wasting Your Valuable Time And Money!)
When it comes to the all important consumer buying process, (entrepreneur), do you really know what your particular target audience wants?
And are you more in love with your business, product or service, than they are?
How Well Are You Actually Paying Attention To The Consumer Buying Process?
It sounds like a simple question (and it is), but you’d be surprised how many otherwise savvy small business and service providers, (like yourself) actually miss the
boat on this one.
Case in point: remember (for whatever reasons) when you or your valued sales staff and or associates (arbitrarily) decided to change the
layout of your store/showroom? Or, whose bright idea was it to add that streaming picture collage along the bottom (or) top of your WordPress blog?
Have you already forgotten, that too much visual stimuli on your site, is way too confusing and distracting to your (all important) first time visitor?
Honestly, why (or how) did you arrive at making those decisions? Did your valued customers/clients ask for or demand it? Probably not.
Are You Really Maximizing The Consumer Buying Process?
(Or Are You Letting Good Old Ego Fuel These All Important Decisions?)
The question begs asking because, if (and when) you think about the (brain dead simple) three part consumer buying process, you’ll quickly discover, that (unfortunately) far too many of your otherwise, sound business decisions are not based on what (specifically) your valued customer/client base wants!
Instead it’s based on what you think they want or what you actually want to provide for them! For ex: let’s quickly view your latest product or service introduction through the all powerful prism of the ” Consumer Marketing Reviewer” and let’s see what you discover.
First of all, let’s list the three extremely critical (basic) elements of the “marketing Solution Approach” vs the “I’m simply letting my ego or my desires approach” , successfully fulfill my best customer and clients wants and needs.
Let your future marketing decisions in general (and long term) business assessments (in particular), be based on this extremely simple three step marketing sales funnel sequence, and you’ll quickly become a whole lot more successful, really fast!
And you’ll do so, for a whole lot less!
1.) Critical Marketing Element # one: Have you (on or) offline, accurately identified, who your specific ‘target/niche’ market is? Of course it sounds too simple! (And of course it is), but hang on!
Because contrary to what you may think entrepreneur, not everyone walking the planet, wants or needs your specific product or service. Period! End of story!
So (quickly) get over this “you can be all things to all consumers” marketing mentality, that you and far too many other ego maniac small business owners and or service providers have.
Because it’s going to continue to drive you to the poor house! Now that you know specifically who and where these valuable prospects are.
(Now you can pinpoint (separate) them from the rest of the pack, by crafting a specific benefit laden main power headline in order to zero in on them and attract them to what ever the solution to their problem is, that your trying to market.)
Why Totally Understanding The Consumer Buying Process Is So Critical To Your Long Term Success!
2.) Critical Marketing Element # two: Now you’re ready to move on to phase two in your consumer buying process, which is, now that you’ve successfully identified a specific target/niche group, and properly determined that they currently have unmet wants and or needs (a problem.)
Now it’s time for you to (either) develop your very own customized product or service to meet those unmet needs, and or find a well established, and respected joint venture partner whose product or service, has already blazed the trail ,plus has already figured out how to successfully market the product or service to a similar target audience.
This way you can simply leverage (piggyback) off their years of R&D, product knowledge and proven distribution methods etc. In other words, you don’t have to try and reinvent the wheel.
3.) Critical Marketing Element # three: And finally.. The offer itself. Now that you know who and where they are; and what they want and need, in terms of a proven solution.
And equally important, that they’re more than willing to pay for a solution. Now you’re ready to enter phase three of your all important consumer buying process.
Which is, “your offer/solution.” And no this doesn’t mean now you just run out and start spending money on different types of ads, and running them in all the traditional mediums etc..
Instead, first consider the basic three types of solution driven, problem solving marketing approaches, you might want to take.
A.) Problem solving approach # one: Your initial offer to generate that all important first time prospect/lead.(Lead generating 101.)
B.) Problem solving approach # two: Your initial offer to generate and or create that all important first time customer.
C.) Problem solving approach # three: Your initial offer to generate and or create that (long term business building and sustaining) repeat customer/client base.
So the question is, are any of the recent changes, that you’ve made to (either) your WordPress blog, or your offline sales letter, your showroom and or your overall sales funnel process, based on the actual consumer buying process, or did you simply wing it, because you felt like it?
Put your consumers wants and needs ahead of your own, and watch your bottom line soar! That my friend, is the real secret to successfully maximizing the all important, consumer buying process.
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