How To Promote Your Business For Literally Pennies On The Dollar! Part Two
It’s really not a question of “if” you or your major competitors are going to market or promote your business or service, right? It’s more a matter of how you’re going to do it, correct?
This being the case “why” not focus on how to promote your business or service for literally pennies on the dollar? After all the more and faster you or your major competitors can get the word out. The upfront out pocket expense you will incur. Sound like a plan you can and definitely should embrace or what?
Entrepreneur It’s No Secret The Right Type Of Initial Front End Influence-r Marketing Can And Definitely Will Make All The Difference!
Case in point. Let’s say for the last 15 months give or take. Your single location, non franchised retail appliance center has been spending, (more like wasting!) $25,000 dollars a month on those outrageously expensive, dismally performing local billboard ad campaigns.
(Entrepreneur just a moment do the math. Your twenty five thousand dollar a month investment, over the last 15 months alone amounts to a staggering $375,000 dollars. Say what? ( 15 x $25,000 dollars per month = a total investment of $375,000.)
Now try putting the following long term, positive word of mouth and mouse marketing strategy into its proper marketing perspective. Let’s your deliver crew has an order to deliver a 55 inch state of the art flat screen TV to an upscale townhouse community.
And the leases start at $1700 dollars a month and go up to as much $7,500 dollars per month of the higher end. So you can imagine and pretty much bank on at least three things.
A.) The locals who are leasing these or buying these particular properties either own their own successful business or services. (That’s a pretty good bet, right?
B.) Or they work for someone else but consistently earn a really nice income. Which means they definitely have some discretionary income to have fun with, right? And at least some of them are fairly active on social media practically every day.
C.) They also routinely socialize with other local men and women who are at least in their same positive financial situation or better. (Translated: There’s literally a ton of previously untapped marketing opportunities just waiting to be discovered and acted upon.
Once You Start Embracing These Constant Previously Untapped Marketing Opportunities! (The Faster Your Business Or Service Grow!)
So the day arrives when your professionally trained chief delivery and crew is scheduled to deliver your first time or relatively customers flat screen TV.
And upon arrival your delivery chief can tell straight away this particular customers townhouse is probably in the $3,500 – $4,000 dollar a month category.
So here’s the extremely time sensitive “bounce back” offer and extremely time sensitive “OTO” ( One Time Only” offer your delivery crew chief is authorized to make right on the spot.
1.) First: Your customer is given their choice of potential word of mouth or mouse generating, extremely time sensitive “bounce back offers.” Which they can only take advantage of before your deliver crew leaves their townhouse.
Their very best option starts with them joining you or your major competitors opt in email list. For their chance to win a 5,000 or X dollar, state of the art deluxe home entertainment center.
Just Give Your Best Customers A High Perceived Value Ethical Bribe Of Some Kind! (And Some Of Them Will Definitely Join Your List!)
And simply for doing so. As long as they drag a friend back with them to you or your major competitors store. Whose at least 18, before their 10 or X day expiration date window expires. They automatically save up to 40% off up to $1,500 or X number of dollars.
And as long as their guest also joins your email list before they leave your store. They get to save 30% off up to $1,000 dollars. Otherwise if their guest (for whatever reasons) doesn’t wish to join your list. They save 10% off up to $200 dollars.
2.) Second: Your extremely time sensitive “OTO” offer is. You send them to a special page on either your e-commerce or WordPress website. And they can purchase certain items and save another 40% off up to $1,500 or X amount of dollars.
But again, only if they joined your opt in email list before your delivery crew chiefs leaves their townhouse or condo. Otherwise they only save 10% off up to $200 or X amount of dollars.
The point is, you or your major competitors will definitely generate more business, (for literally pennies on the dollar.) And increase your overall average new customers value to your business. For literally pennies on the dollar.
And then you ask “how” many others in the complex does that particular customer personally know? Who they think would love to save some money on their state of the art retail appliance goodies? Your delivery crew chief hands them X amount of extremely time sensitive gift certificates to pass out.
And on side (B.) the referring customer simply prints their first and last name. And a few more proven marketing strategies and tactics later. They or their major competitors start systematically making more and more money. Don’t yo agree?
Entrepreneur this how to promote your business or service for literally pennies on the dollar. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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