Hopefully by now as you’ve previously discovered in part one of this explosive series about effectively using cheap advertising ideas.
In order to effectively grow your cash starved struggling small business and or service. Especially (since) more than likely, your money’s tight and your conventional competition is fierce.
As you recall from part one; superstar Real Estate Investor/instructor and mega best selling author Dean Grazioso, authored a hard cover book about safely investing and profiting (even) in today’s totally sluggish (not to) mention depressed Real Estate market.
And Deans super savvy marketing team, decided they wanted to (basically) give away his book (for) just over cost, to at least 100,000 individuals that were at least semi curious about possibly entering the (often tricky) Real Estate Investment game.
How The Ultimate Insiders Cash In Big Time By Strategically Using Some Really Cheap Advertising Ideas! ( And How You Can Too!)
First of all, take notice to an ever growing (yet) often under utilized long term marketing trend, that’s taking place here.
Notice how Dean is more than willing to offer to give away his brand new text (for cost) of course, in order to spread his message.
Here’s the (marketing) trend (you need) to pay attention to here. Old Deans not the only big time savvy company that’s effectively using this incredibly simple, yet oh so powerful marketing ploy.
Ever hear of an outfit called (smoothies) they market those shakes and other (back end) nutritional products and services on and offline.
Have you ever heard one of the radio ads they run, it says they want to give away a free 30 day sample to one million listeners, that are totally serious about (not only) losing weight, but becoming healthier in the process as well.
Think about it for a second, their looking to build a mailing list of semi qualified leads (1,000,000 ) one million strong.
So when it’s all said and done, they’ve got at least one million (highly targeted) leads of men and women interested in weight loss and general nutrition.
Which means they (the nutritional company) can now periodically survey that list and discover (within reason) what are the three biggest fears and frustrations, as it applies to this specific audience, in regards to losing weight and overall better health.
Introducing Three More Incredibly Simple Ways To Cash In With Proven Cheap Advertising Ideas….
Now let’s quickly turn your attention to three more incredibly simple ways, Deans savvy marketing company (and you) can cash in, using some really cheap adverting ideas.
1.) First of all, suppose Deans marketing team were to approach a major information marketing power house like Entrepreneur magazine.
And make the following extraordinary offer, they will allow the magazine to give away one million advanced copes of Deans brand new book, to their audience as a powerful free bonus, for every subscriber that upsells to a three year paid subscription.
Entrepreneur magazine now sells about 25-60% more three year paid subscriptions and Dean gets even more semi qualified leads for free!
2.) Dean could also approach local Real Estate Investment clubs all over the country, and let them buy the book from the publisher at cost (say) $3.50 apiece or X.
And sell the book for $15 dollars, that would still be $9.95 under it’s normal retail value ($24.95- $15.95), but here’s the kicker.
The Real Estate club would have to use a special coupon that directed them to a special page on Deans blog, that way he could capture (both) their credit card info, plus mailing address info etc. Deans marketing team would simply charge the purchaser $7.95, and that would cover the purchase plus shipping and handling.
And the Investment club would gross the remaining $8 dollars per sale. ($15.95- $7.95 = $8)
Again, Dean’s savvy marketing team would also include one of Deans best market tested one page “bounce back” offer flyers inside every order they ship!
3.) And speaking of using proven “bounce back” offers to increase gross profits. Getting back to the special joint venture with a powerhouse like Entrepreneur Magazine. Previously alluded to in concept # one.
Dean could include one of his best market tested special “OTO” flyers (One Time Only) offers inside all one million books that Entrepreneur Magazine gives away to its valued customer base.
Offering his brand new slightly more advance digital Real Estate Investment course. But instead of charging the normal retail price of $697 dollars, plus the $1,047 dollars in free digital bonuses as well.
Dean could offer Entrepreneur Magazine’s subscribers an exclusive special “OTO” offer (never to be repeated again!) price of just $197, plus the exact same $1,047 dollars worth of free digital ‘how to’ info goodies!
And just to put things in total perspective here, let’s quickly do the math.
How Some Really Cheap Advertising Ideas Really Payoff!
Deans savvy marketing teams knows on average that (about) one percent of the leads exposed to this special “OTO” offer will actually take advantage of it.
However, one percent of one million still equals ten thousand buyers! (1,000,000 x .01 = 10,000) Which means, ten thousand times $197 equals enough! (Or $1,970,000!)
Entrepreneur can you live with that? Can you see how you can absolutely make a killing, using some really cheap advertising ideas? No matter what your particular niche is.
And hopefully, you can also see, how you haven’t even really scratched the surface of potential marketing possibilities yet! Great!
Just be sure you Digg or tweet this. Thanks!
And grab your explosive free 22 step small business marketing idea kit series. So you can learn how to master your effective communication in marketing skills.
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Thanks for the post.
The post is really very helpful.
I’ll definitely use these ideas.
Aliza recently posted…cubic zirconia rings
Aliza! thanks for your positive feedback! Hopefully you can find several practical uses for the material! Continued success!