How To Make Money Advertising Your Expertise! (Not Just Your Products Or Services!)
Ever wonder “how to” make money advertising your real world expertise in any given subject, and not just your awesome products or services? It’s definitely a worthy subject.
And once or as soon as you start mastering the basics of this particular strategy. Doors which were previously unopened. Will start to gradually open up to you or your major competitors.
It’s no secret you or your major competitors, (for a little while anyway.) You can write checks and potentially waste a ton of money on outrageously expensive, dismally performing traditional ad or promotional campaigns.
Or you could initially test a much smaller amount in some non traditional lead generation strategies and tactics. And ultimately come out a whole lot further ahead.
This Is Definitely One Of The Proven Keys To Consistently Building Momentum!
Sadly sometimes aspiring entrepreneurs confuse constantly spending more money on traditional advertising with actually scaling their business or service.
Honestly, just because you or your major competitors double your traditional advertising or promotional budget. Doesn’t automatically mean you’ll earn more money. Especially if you haven’t yet figured out some proven strategies for increasing ‘how’ much each customer increasingly spends on their very first purchase.
Or if you still haven’t figured out “how to” increase your overall front or back end conversion rates. Or if you still don’t currently have any type of market tested back end sales component yet.
Having these proven answers and strategies in place definitely helps. If you’re serious and extremely dedicated to discovering ho to make money advertising your expertise. And not just your awesome products and services.
Entrepreneur Your Traditional Advertising Budget Is A Whole More Flexible Than You Realize!
Say for hypothetical marketing illustration purposes only. Let’s say you’re the senior marketing director for an extremely popular exotic beverage distributor. And you currently market some great tasting gourmet coffees, cocoas, ice teas and lemonades.
And some extremely great tasting lower, mid and high level dinner wines and champagnes. Here your initial focus is getting your gourmet cups of coffee and cocoas distributed via exposure to other local, non directly competing vendors. So you don’t have to invest near as much money on outrageously expensive, front end traditional advertising campaigns.
So you or your major competitors initially approach local Mom & pop cleaning business owners. (And simply for convenience sakes.) Let’s say the two of you are currently located two suites down from one another in the same mini strip mall.
And you initially provide them with say 1,000 or X number of your best, two sided market tested index cards.
Entrepreneur Give Your Ideal Prospects Choices Which Are Mutually Beneficial!
Side (A.) invites the recipient to enter your monthly free drawing via your opt in email list. (And they simply check a box on your landing page form if they currently run their own offline local business or service.)
And side (B.) encourages them to bring this index card to your shop before the X day expiration date expires. And by doing so, they automatically get grandfathered in. Which means going forward.
Instead of paying $5.79 or X per “Big Gulp” beverage they purchase. They not only pay $1.99 per cup or X, because you or your major competitors will gladly provide them with the plastic mugs, (aka) the “Big Gulp” cups.
And each time they bring them back to your store. They only pay $1.99 or X.
Once You Get Your Proverbial Foot In The Door Then You Can Really Start To Get Creative!
Here’s where the advertise or marketing your expertise strategy really comes into play. The reason “why” you or your major competitors had each subscriber click a box on your landing page to indicate whether they own an offline business or service or not.
Is because you’re building a potentially lucrative back end component to your long term marketing funnel. Say what? One of your very first strategies is to allow all (or as many as would like to participate!) in your JV (Joint Venture) arrangement as possible.
You will send each business owner or service provider an extremely time sensitive gift certificate. Which both they and their current and future employees can come to you or your major competitors store.
And show it via their smart phone before the expiration date expires. And now they’re given a plastic mug “Big Gulp” cup. And instead of paying $5.79 or X per cup like the general public does.
They only pay $1.99 or X per cup, as long as they bring the cup with them. Plus you or your major competitors will also periodically send them extremely time sensitive email alert messages from one of your non directly competing JV partners.
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Like say your non directly competing retail appliance center JV partner. And every one of your subscribers who come alone to the retail appliance center owners showroom.
Provided you do so before the X day expiration date window expires. You automatically saver 10% off up to $200 or X number of dollars. However, simply for dragging a friend whose at least 18 and not a current opt in email subscriber, before the expiration date window expires.
They automatically save 40% off on any one item up to $1,500 dollars. And as long as their guest joins you or your major competitors opt in email list before they leave your store. They automatically save 30% off any one item up to $1,000 or X amount of dollars.
And you earn anywhere from $100 to $200 dollars for ever referral you generate who ultimately becomes a paying customer for in this particular case. Your retail appliance center JV partner.
Entrepreneur are you starting to appreciate how to make money advertising your proven expertise? And not just your awesome products and services. I sincerely hope so.
So Do You Wanna Make Money Or Just Keep Writing Potentially Bigger And Bigger Big Checks?
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