How to increase sales volume for pennies on the dollar!
(Without Adding Any New Customers!)
So who doesn’t want to discover how to increase sales volume, without adding any new customers? Is that not interesting?
Of course (you already) realize there’s no mystery here. It’s simply a matter of discovering and them properly utilizing a previously untapped marketing opportunity. Would you not agree?
Case in point; think of a teeter totter for just a moment. As one side is up, the other side is in the exact opposite direction,right? And both sides can’t occupy the exact same position at the same time correct?
Meaning- as one side is at it’s peak, the other side is in the exact opposite direction. Of course (right about) now, your probably scratching your head and wondering, what if anything, does this has to do with increasing your sales volume,correct?
Well it’s actually very, very simple.And all a matter of perspective.
Think of how your marketing strategies work. If you inexpensively A/B split test power headline A against power headline B and power headline B wins hands down.
Meaning- if power headline B produces a 237% increase in response rates (the teeter totter) at it’s highest position, would it not make total sense to completely eliminate the lower performing headline from all future marketing campaigns?
Exactly, so to really simplify things (and say) it another way. After you (inexpensively A/B split test) some marketing strategy against another, and you discover which one produces the most bang for your buck, that lower performing strategy simply gets replaced.
So that ultimately over time, your only consistently using the winners.And this applies to every aspect of your entire sales funnel.
How To Increase Sales Volume Without Adding Any New Customers! (And Out Promote Your Major Competitors For Pennies On The Dollar!
Hopefully you followed that rather simple analogy. Anyway, consider this; any time you can leverage (that is to say) find a relatively inexpensive way to improve your results (in this) particular case, improve your overall gross sales volume without spending anymore money, and or adding any new customers. Do it.
These next three incredibly simple marketing strategies, fit the bill nicely. This first incredibly brain dead simple and (mega proven), long term money making strategy, has to do with effectively utilizing your email marketing campaigns.
1.) Strategy # one: this first email marketing strategy presumes two things upfront.
A.) That your paid autoresponder email service (at a minimum) has the ability to track both your open & click through rates. Otherwise this first money making email marketing strategy is basically worthless to you.
(Note: the term click through rate (CTR) simply refers to the percentage of your subscribers that actually click on any of the links within your emails. And obviously your open rate applies to the number of your valued subscribers that actually open your emails.)
B.) Next, its presumed that you have the ability to segment your list, between prospects and buyers. If not, perhaps you should seriously consider a paid email service provider that is more versatile.
Now then, anytime your tracking your emails open rates and you discover any subscribers that for whatever reasons, haven’t opened your last X number of emails.
My friend, marketers with incredibly deep pockets have already proven, that if you simply change (test) various new subject lines (main power headlines) if you will.
A certain percentage of those previously unopened emails will get opened and your links to your offers will get read more often. Ultimately leading to more sales.
And you didn’t increase your overhead by one thin dime! Test it and see for yourself.
Without A Doubt Once You Know What To Look For You Can Discover A Higher And Better Use For Any Asset In Your Business!
2.) Strategy # two: This next one is incredibly powerful (long term) so pay close attention. Strictly for illustration purposes. Suppose you market some type of online paid monthly membership affiliate program, that teaches its members how to effectively market online to any niche.
And like yours truly, you currently receive $250 dollars per hour, for your one on one power consultations.( Not including your minimum discount group rates of ten or more people of course.)
Why not offer an incentive bonus(es) to any subscriber that joins your affiliate program. For as long as their a paid member of your paid monthly membership affiliate program.
Any time they wish to personally consult one on one with you, you’ll only charge them half price (or in this particular case) they only pay $125 per hour (or X.)
They save a whopping 50% off your normal consulting rates, plus you’ll net an ongoing affilate sale percentage every month they remain a paid member.That’s win/win.
And again, you’ve increased your sales volume without adding any new customers.
3.) Strategy # three: And finally, Any time you have trained sales associates that (both) answer the phones and handle the sales closing process.
Be sure you always inexpensively A/B split test the way they answer the phone and which bonuses they include in the sales closing process.
Because as you inexpensively test and track which (greetings) and responses they use with your first time callers and first time walk ins, as well as the specific bonuses they use to help close more sales etc.
Over time you’ll know which extended warranties, maximum number of days guarantees as well as which stipulation(s) to either revise or totally eliminate altogether.
And the net result is, you’ll know to the penny exactly how to increase sales volume, without adding any new customers!
Can you live with that? As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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