Are you ready to discover how to increase sales in retail?
(Without Hiring Pricey Madison Avenue Sales Reps!)
So you really wanna know how to increase sales in retail businesses, without hiring fancy Madison Avenue Ad agencies?
Because your money’s tight and your other resources are pretty scarce. And besides that, your new to this whole “think outside the proverbial box” type of guerrilla marketing mindset stuff. Does that about spell it out?
No problem, because everybody had to start somewhere, right?
How To Increase Sales In Retail Really Fast!
Have you ever noticed how (simply) by adding financing terms to your main marketing plan, you can really jump start your retail sales stats.
Case in point: remember way back when, during the early sales of the automobile. Basically only rich people and the high upper middle income earners, could actually afford to own a car.
Then along came mastermind marketer Henry Ford and then (shortly thereafter) the financing of automobiles. And lo and behold, a multi billion dollar industry was born.
But what exactly does that mildly interesting fact have to do with your short or long term success? On or offline you ask?
Great question. Here’s the short answer. Simply by offering flexible financing terms you can often jump start your sagging sales numbers.
How To Increase Sales In Retail Businesses Really Fast!
For ex: recently two of the Internets best SEO consulting experts sold an advanced course on SEO for $297 dollars.
However, if you couldn’t swing the one payment, you could also finance it over four months for just four monthly payments of $99 dollars.
Even though the the four month financing plan will cost the purchaser an extra $99 dollars.
The fact they offered the extended payment plan, probably boosted their sales an additional 30 or X% or more.(And with an opt email in list of 60,000 subscribers, that probably equals a lot of additional sales.)
So there’s another major marketing lesson for you. That being any time you can provide flexible financing terms for your buyers, you’ll increase your sales.
Now try this train of thought.
How To Increase Sales In Retail Businesses Right Now!
Think about those traveling seminar companies that each year travel from town to town, (from one end of the country to the other) marketing/selling every thing from ‘Nothing Down” creative Real Estate Investment courses to “How to make money” in today’s stock market etc.
At first glance it may not seem obvious, but there are tons of barely untapped profits centers subtly hidden within this particular business model.
First, think about the three basic components of the typical sales process.
1.) Sales component # one: This is basically the (all important) pre sale phase. The things you do to (both) create and nurture the sale before it actually happens.( Basically, it’s the lead generation process.)
2.) Sales component # two: The actual sale has taken place and now the prospect has been converted into a paying customer and or client.
3.) Sales component # three: The all important post purchase (after the sale) interaction follow up with your new customer and or client.
Let’s take a look at the pre sell component of the traveling seminar business model. And how the “how to make quick money from home CPA (Cost Per Action) network can work nicely with their particular target audience.
Strategically Position Yourself As One Of Your Industries Go To Experts! (With Educational Based Marketing Strategies And Tactics!)
For ex: have you ever gone to one of those free 90 minute introductory workshops, where they’re marketing one of those really pricey four to five day boot camps.
That go for anywhere from $5k per person to $7,500 dollars for any two people. Ever notice how they’ll often giveaway one of those fancy day timers, (aka) the so called valuable free gift.
However, watch what happens when this savvy traveling seminar company, added one more pre steps to their previous pre step selling process.
Simply put, they offer a link to a free digital course valued at $297 dollars (or X), on whatever the primary subject is, that they’re currently marketing.
That link leads them to their CPA (Cost Per Action) network offer. Where some deep pocketed fortune 500 company like Walmart, is willing to pay them anywhere from a low of $1.50 (all the way up to) a staggering $350 dollars per lead or more!
It May Not Be Obvious But There Is A Previously Untapped Fortune Waiting To Be Made With This Particular Business Model!
Let’s quickly do the math, (so that you can hopefully) take your wealth creation blinders off. Those free introductory workshops often average 200 plus curiosity seekers per event.
And because they want the free $297 dollar (digital) course on subject X. On average about 75% of those in attendance will gladly enter their primary email address in order to receive the link to the free course.
Seventy five percent of 200 equals 150 people. (200 x .75% = 150 .) Those 150 people will equal (a measly) seven dollars per lead to the fortune 500 company.
Those Tiny Little Commissions Definitely Add Up Over Time!
That’s a far cry from the traditional cost of $350-$1,500 dollars per lead they’re used to paying in the traditional marketing mediums, such as outrageously expensive TV, radio and newspaper ads etc.
However, look at the math, 150 people per event x $7 dollars each, times two introductory workshops per day x five days a week.
Times five separate locations per county, running the exact same numbers, give or take. And watch this! (150 x $7 dollars per lead = $1,050 dollars x two events per day = $2,100 dollars x five days per week = an extra $10,500 dollars per week.
Times the seven different workshops going on simultaneously throughout the entire county, equals another $73,500 dollars per week! ($10,500 dollars x seven = $73,500 dollars!)
In CPA offer income only! You gotta admit, that’s not bad money for a “how to make quick money from home” CPA offer!
And that is how to increase sales in retail businesses! Without hiring one of those fancy Madison Avenue ad agency reps!
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