How To Increase Sales And Profits Right Under Your Major Competitors Nose!Part Two
So hopefully after reading, (make that) studying part one of this ongoing series, you can now much better appreciate, how you can systematically go about discovering, how to increase sales right?
And the fact that you can consistently do so, right under your major competitors nose, is merely a bonus, correct? Agreed.
Continuing that particular train of thought.In part two of this ongoing series, you will discover at least three more battlefield tested strategies and or tactics.
When properly implemented, can and definitely will, give you semi cashed strapped and or resource challenged small business and or service, a slight edge.
Does this sound like the sort of marketing strategies, you’d definitely like to know more about? Great…
So Why Shouldn’t You Consistently Implement Some Proven Growth Strategies And Or Tactics!
Quickly picking up where part one left off. As you call, (since you’re) one of the recently promoted, senior directors of marketing, for very successful, specialty beverage distributorship.
And you specialize in, (not only) some extremely great tasting exotic lemonades, teas, cocoas and coffees etc.
And on top of that, you also sell some extremely great tasting, high end champagnes and wines.And remember how you strategically approached one of the more popular, local catering business owners.
And in essence, offered to help fund part of their future marketing costs, by having them contact both current leads (prospects.)
Who for whatever reasons, might be still sitting on the fence, (undecided) about whether to use this particular caterer or not.
Even The Potentially Negative Effects Of A Long Term Nagging Recession Can Eventually Work In Your Favor!
And you eagerly offered a $150 (or X dollar) amount discount, to both any current customers and or prospects who book an event at X amount of minimum value.
And your primary reason for doing so is because, your current ideal corporate customer, has a total lifetime customer value metric, of somewhere between $2,500-$3,700 dollars.
Give or take over the next five to seven year period.Now let’s kinda go into marketing overdrive, shall we? 😀
Like every other thriving business and or service. The catering business owner(s), have a list top corporate account as well, do they not? Of course!
So why not inform the caterer, you wish to help them further build, even more long goodwill with some of the their very best clientele.
Keep Pulling Out All The Stops When It Comes To Consistently Implementing Some Proven Sales Marketing Tips And Tricks!
Case in point. Typically, during a prolonged, nagging recession. Most semi cash strapped small business owners and or service providers, tend to gradually cut and scale back on both their advertising, promotions and or marketing cost, correct? Absolutely. 😀
Which is why you want to sort of pouring it on during this lull in marketing and or advertising activities, by your major competitors. Say what? 😀
For example; you could approach a few local charities, (maybe) the ones who annually fund raise during both the summer and winter.
During the height of the summer, here’s how your marketing savvy and creativity can definitely help increase fund raising efforts.
Don’t Get Locked Into Thinking Your Small Business Advertising Costs Have To Remain Small In Order For Your Long Term Marketing Strategies And Or Tactics To Work!
So you approach a local retail appliance center, about purchasing one of their best selling, high end barbecue grille-s for the actual hard cost.
You know, the one which normally retails for about $2,499 dollars! Yea that one. 😀 However, since their actual hard cost, is only around $1,300 dollars. Give or take.
And you immediately turn around, and let the charities (which) typically have at least one major fund raising event during brutally hot summer months.
Let them offer it to their donor base. And here’s he way it works, the donors who donate at the highest level.
The Essential Characteristics Of A Good Advertisement Basically Make Up Components Of A Proven Marketing Strategy!
They get to enter the raffle, for a one time additional payment of just $250 dollars. And the next level under that, for just a one time additional payment of just $650 dollars.
And every other donor, pays an additional $1,000 dollars. But here’s your two part component marketing twist. 😀
A.) First: Every top donor, who enters the raffle for an additional $250 (or X) amount of dollars. They automatically get entered into the raffle an additional time!
B.) Next: Every donor, no matter which particular level they donated at.They receive two of the very best, market tested, extremely time sensitive, discount savings coupons, from both the retail appliance dealer and your beverage distributorship. 😀
So no matter what, they can potentially save X% off their next purchase with retail appliance dealer.
Some Form Of Effective Advertising Methods Will Definitely Carry You Through!
For your part, you will not only allow the donors who donated at the highest level, purchase their initial bottle of champagne, at your actual hard cost.
And remember, you’re offering them a chance to sample a one of your extremely high end champagnes, which normally retails for about $275 dollars a bottle. Huh? 😀
And by extension, these top end donating corporate big wigs, will be allowed and highly encouraged, to send at least 10-50 o their top corporate clients, a great tasting bottle of champagne, maybe for new years.
Or to celebrate the grand opening of their 2nd location. You’ll let them pay cost, plus local shipping charges, and you’ll arrange to deliver the bubbly yourself.
This way, if nothing else, you at least have the corporate prospects, physical mailing address and contact info, right?
And you start your follow up and relationship building process with them, correct? In no uncertain terms, this is a rather simple way, you and or your major competitors, could easily discover, how to increase sales, correct? Absolutely.
Let Your Major Competitors Run Add While You increase Your Revenue!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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