So how do you increase revenue in business?
Tired of constantly struggling (in vain) trying to figure out how to increase revenue in business?
Especially if you’ve got new competition at every turn. Well for starters, your not going to be able to climb that mountain, simply by spending more money on outrageously expensive traditional advertising methods of any kind.
Nor are you going to be able to simply use totally free (although) highly effective marketing methods like social media sites such as linkedin, twitter or FB ect.
For sure it will take a combination of on and offline marketing methods to help you increase your total revenues.
How To Think Just Enough Outside The Box To Help You Make More Money!
However, even with that being said, you still need to think about who is your specific target market niche and which mediums, best help you reach them and effectively spread your marketing messages.
Also, which potential joint venture partner(s) might provide the best low cost access to your ideal prospects.
You also need to consider your entire sales marketing funnel, that way you just might discover previously un thought of ways for you to better tap into your market niche.
For ex; your best customers and clients have at least three separate components to their existing buying cycle.
And these three basic components are:
A.) The all important pre buying (or) information gathering phase. This is where your prospect is (likely) asking friends family and or respected colleagues, for (both) their opinions and recommendations regarding various products and services.
They’re also actively conducting their very own research via the web. Which is another reason you want to have a clear idea of which particular keywords to target, so your properly optimized site (aka) your lead capture page and or blog with the all important opt in box, appears on Googles first page.(Or second page at the very least.)
Preferably somewhere above the fold, so your visitors don’t have to scroll the page in order to see your particular listing.
B.) Next there is the actual sales process it’self, which (hopefully) includes some type of proven upsell (add on sales) process, plus your all important “bounce back” offers etc.
All which is statistically proven to increase your overall (long term) profit margins by at least 10-40% or more!
C.) And finally, there is the post purchase (after the initial sale) phase. And recent studies have shown, that companies that actively keep in touch and systematically follow up, in some form or fashion with their valued customers base, are 250% more likely to see those customers and clients spend more money.
As opposed to the clueless companies, that simply sell a customer that initial product or service and basically forget about them.
How To Increase Revenue In Business… (Using Three Incredibly Powerful Non Techie Marketing Strategies!)
The following three incredibly simple marketing tactics, are in no means intended to suggest, that simply by implementing these powerful three (non techie) marketing tactics will instantly grow your business by at least 40% or more, inside the next 90 days or less!
Instead, they are merely designed to try and demonstrate how simple and non techie, certain marketing tactics can and should be implemented, regularly to help you inexpensively grow your business over time.
As you are already aware, the purpose of implementing any proven marketing ploy and or strategy is to (both) increase your marketing leverage and increase your profits as you do so.
And these next three proven strategies, allow you the perfect opportunity to do just that.
Because these particular strategies are simple, low cost and extremely effective in helping you systematically increase your overall gross profits.For a whole lot less money.
1.) Strategy # one: This first strategy is incredibly simple and straight forward, which sadly (far too often) simply means, it easily gets overlooked.
Suppose you took a survey and your best customers and clients provided you with the following three pieces of vital information. Forty seven percent of them indicated they needed or wanted help with product or service X.
And another twenty nine percent said, they needed or wanted more information on product or service Y. And finally, another eight teen percent were most interested in service or benefit Z.
That being the case; (entrepreneur) those are the three major benefits that should always be listed and highlighted on your stationary, business cards, sales letters and sales letter postcards and somewhere on your lead capture page(s.)
They should be mentioned in your physical brochures. Plus (this one is huge) so pay close attention. If you have any type of written message on your physical window displays in your commercial office space. It definitely needs to be there.
For ex; how many times do see one of the many local small computer repair businesses, with certain services listed on their windows?
Chances are, they never stop to consider which specific laser targeted benefit services to list!
If your still using the yellow pages, and you have any type of outrageously expensive display ad in your local yellow pages, you need to lead with your most requested and major benefit to your ideal prospects.
This conveys that you know and understand their pain and frustrations etc.(And you can provide the result (benefits) they crave!)
2.) Strategy # two: If you have any type of pre recorded message on your answering machines, in order to take calls after you’ve closed shop for the day. Be sure that you direct all your first time callers to your lead capture page in order claim (join your list) in order to get some new first time customer only VIP discount coupon offer or special goody etc.
Or have them punch another number on your key pad in order to be directed to one of your best market tested lead capture pages.
Don’t Forget To Let Your Stationary, Window Displays And phone Messages Do Some Of The heavy Lifting!
(That way you can further pre qualify your prospects.)
3.) Strategy # three: And finally; any time you send a repair rep into the field in order to complete a service and or installation call.
This (statistically speaking, is absolutely one of the best times (and opportunities) for them to offer (upsell) your valued customers and clients, some of your best market tested, additional products and services.
Especially low cost, initial trial services (and or) monthly, quaterly and semi annual maintenance programs of some kind.
Because psychologically speaking, your customer/clients are at their most receptive mind set.
Which means, you need to be there to fulfill their needs, right then and there, before they cool off emotionally.
Once again, all by themselves, no one strategy alone, will put you over the top. However, strategically combined (my friend), this is how to increase revenue in business without necessarily increasing your cost.
No matter what your current niche market is.
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That way, you can start to master your effective communication in marketing skills.
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