How to increase retail sales even during a recession! Part one
Whether it’s a recession or not, who doesn’t want to know how to increase retail sales?
You really have to be careful when you’re attempting to increase sales revenues during a long draw out recession.
Because it’s simply way too easy to try and generate sales by constantly offering discounts to your best repeat customers and clients.
You also need to raise the value of your products and services, in the eyes of your clientele as well.
Because they’ll gladly pay more for increased value, even during the height of a nagging recession.Keep reading, to ‘discover’ how.
How To Increase Retail Sales!
(Just Like The Ultimate Insiders Do!)
Picture this: Everyday all over the country, literally millions of shoppers walk into some retail store for the very first time, and spend some of their hard earned money.Right?
Nothing new or earth shattering there. But here’s where the cash starved struggling small business owner typically leaves money on the table.
How many times over the years, have you heard the following question come out of the mouth of your typical sales associate.
They walk up to the typical first time visitor, and they ask the following (cash repelling question) ” May I help you find something?”
Just A Little Strategic Tweaking Here And There Can And Definitely Will Make A World Of Difference!
But here’s the really odd part, did you know, that statistically speaking, that just by simply changing your opening question, your first time visitor is now 200% more likely to spend X% more than your typical time customer does!
So why not put the odds dramatically in your favor, simply by asking, “Is this your first time visiting us?”
That less threatening opening question is proven to dramatically lower your first visitors guard and lead them to spend more than what your typical first visitor does.
And in case you don’t know, that’s good.
How To Increase Retail Sales For Less Money!
Here’s another really cool (non techie) way to dramatically increase your long term revenue over time. And by increasing revenue, in this particular case, that means two things:
A.) Lowering your long term postage costs by strategically getting your paying customers to join your email list.
B.) While simultaneously incrementally increasing your revenues. and here’s how you accomplish that with one simple marketing ploy. Let’s suppose you run a fairly successful small Mom & Pop retail shoe store.
Start inserting your((best market tested) special lead generating business card inside every shoe box! That’s right.
BTW, you leave your (best market tested) lead generating business cards inside the shoe box, before they get purchased!
Don’t Blow All Of Your Budget Trying To Entice First Time Customers Or Clients! (Instead Divert Some Of Your Semi Limited Resources Into Ethically Bribing Your Current Customer Or Clients!)
Offer them the chance to enter your free monthly drawing, where once a month two new customers, one male one female, will win a 25% off every purchase, (no minimum purchase requirements), that way they’ll not only come back more often.
But they’ll consistently spend more money when they do!
Two really good things happen when a certain percentage of your paying customers start systematically joining your list, in order to enter your enticing free monthly drawing. And it has to be enticing enough, or they won’t join your list!
A.) First, you don’t have to keep spending unnecessary money on type setting and ever rising postage costs etc.
Strategic A/B Split Testing Helps You Systematically Lower Your Overall Risk!
B.) Secondly, you offer all your runner ups (that entered your free drawing) a nice VIP discount coupon that they can print out, that saves them X% off their next three purchases, or you can A/B split test it against offering the runner ups a special VIP discount coupon that saves them 20% off the next three months.
The main point is, by simply strategically shifting your all important opening first question, to your first time visitors.
And then by enticing a certain percentage of them to join your opt in email/mobile marketing list.
You’ll be able to lower your upfront costs, while simultaneously getting more of them to come more often, and spend more money when they do.
And that’s how to increase retail sales, just like the ultimate insiders do.
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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