Who else want to know how to increase retail sales! Even in a nagging recession?
(Even In The Middle Of A Nagging Recession!)
Have you ever wondered how to increase retail sales, even in a nagging recession, just like the ultimate insiders do?
And you probably never thought your local Post office could teach you a thing or two about increasing your sales, without increasing your expenses, did you? Well they can.
Case in point; the next time you visit your local Post office, pay close attention to this incredibly subtle (yet) oh so powerful ‘add on sale’ technique they use to incrementally improve their bottom line, without adding one dime to overhead.
Which means entrepreneur, you should be doing the exact same thing. As often as you can. Here’s what do, suppose it’s the busy holiday season and your mailing a package to friends or family.
As your about to pay for it, the clerk will non threateningly ask, ‘Did (or do) you need stamps with that?” And (believe it) or not, about 60% of the time or more. The customer will respond with a yes.
Which means, without increasing their costs, the Post office just added to their bottom line.
Now contrast that with the all too typical struggling retailer and or service provider. In order to get more business, they constantly spend on average (about) 500%, trying to attract new first time customers.
And hope they return at some point, instead of learning how to (subtly) and strategically compel a certain percentage of their daily paying customers to incrementally spend a little more money.
How To Increase Retail Sales Without Spending More Money!
Add on sales (aka) upsells are extremely profitable, provided you take the time to properly train your sales/associates staff, how to use them.
But you should also be aware of how to increase retail sales, especially when your battling a fierce combination of increased competition and a nagging recession.
Because both of these factors can potentially contribute to lagging sales volume.
Introducing Five Incredibly Simple Ways To Increase Your Retail Sales Volume By A Bare Bones Minimum Of 25% In The Next 90 Days or Less!
of course it needs to be pointed out, right from the get go, non of these (proven) low cost, high powered marketing strategies, all by themselves, can rescue your business, if other overriding factors, such as:
1.) A poorly developed and or poorly executed overall day to day, week to week, month to month marketing plan etc.
2.) A consistent lack of follow through on your part.
3.) Or lousy customer service on top of simply being out performed by your major competitors.
These five (long term) non techie marketing techniques, will work, provided, your business, product or service, is already performing at close to it’s maximum efficiency levels. Others, all these strategies do is further demonstrate your companies overall lack of performance.
Keep in mine (as you read this techniques), and you ponder how to increase retail sales? Try not to just conceive the specific examples, but try to understand the overall general marketing concept that’s being presented as well.
That way you can (hopefully) over time, stimulate your own creative (marketing) juices as well.
1.) Strategy # one: There is a ton of long term profits to be had any time you can participate in “Closed to the general public” sales events.
Face it, the general public and your customers love “exclusivity!” That’s why VIP (this and that) and or “Inner Circle” this and that memberships (of all kinds) are always so incredibly popular, not to mention expensive to join.
If it’s not currently feasible for your particular business to have such events. By all means, find yourself a (non competing) joint venture partner, and work out some kind or arrangement, where some of your lower end products or services (somehow) get showcased at some of their events.
And agree (upfront) to some type of mutually beneficial profit share arrangement.
2.) Strategy # two: Another variation of strategy # one, is to periodically hold (Not on the rack) private sales! You might only make these particular events available to customers and clients that are (either) on your offline database list and or your online opt in email subscribers list.
Simply (inexpensively) test included a special business card that you include in each customers bag, directing them to a special opt in page, to be alerted to these special closed to general public, prestigious after hours events!
3.) Strategy # three: Another way to really increase sales, while simultaneously increase (long term) customer goodwill, for pennies on the dollar.
Try periodically hosting “Bring a friend” events! Translated, you give your customers and clients an additional X % off their total purchase for every friend they bring over 18, that’s not currently a customer.
No minimum purchase required! Serve food, take pictures, conduct customer/client interviews and add the video footage to both your facebook fan page and upload portions to good old youtube.
Remember To Try And See The Overall Marketing Concept Not Just The Specific Examples!
4.) Strategy # four: If you happen to sell rather expensive (yet) practical software to various businesses and or the professional industry.
Like say accountants, CPA firms or engineers etc.
You might inexpensively test offering highly intense training’s, where your best sales reps, come in for 1-2 days (or more) if needed and effectively demonstrate, how all the bells & whistles work and all the advantages of your software, over your competitors similar products.
The extra hands on approach, often times, can adds tons to your long term bottom line, via more frequent repeat sales, more referral endorsements and of course, better customer/client testimonials etc.
How to increase retail sales, is really not a mystery, just need to think outside the box a little. And put your customers and clients, needs above you own. And watch your bottom line start to soar!
5.) Strategy # five: This last strategy involves using good old joint ventures, but it’s more to open your eyes to the tons of current untapped possibilities, that exist within your particular niches.
Suppose you sell clothes in your local market (and) currently you own a rather small, but successful retail store.
And you inexpensively survey your best long term customers and discover they would love to attend a private sales event of some kind.
So you decide to sponsor a -closed to the general public- “Not on the racks yet!’ Bring a friend VIP sales event! Why not contact an upscale (reputable) local jeweler and have them showcase some of their most popular pieces at your event as well!
And they agree to email and or snail mail their current customer base about the even as well! They agree to profit share 25% of their gross with you and you agree to do the same with any of their customers that purchase at the event!
It’s an incredibly simple, non techie way for you both to stop wondering, how to increase retail sales?
Even in the middle of a nagging recession! Any questions?
Be sure you Digg or tweet this. Thanks!
And don’t forget to grab your explosive free 22 step small business marketing idea kit series.
So you can master your effective communication in marketing skills! It’s a $97 dollar value and it’s free!
