Are you finally ready to discover how to increase restaurant sales?
(Even In A Slow Economy!)
If you own (or) recently opened your dream restaurant, are you still struggling (desperately) trying to figure out how to increase restaurant sales?
Of course you know the tremendous failure rates of small businesses in general and restaurants in particular,right? My friend it’s not good.
And even if you are managing to keep the doors open, with all the incredible increased competition (and more) to come, it’s a full time job and career just trying to figure out how to avoid going under, in the face of all the competition.
How To Increase Restaurant Sales! (Even In A tough Economy!)
The first thing you need to be sure you understand is, what is the long term ‘total lifetime value of each customer.” Meaning- on average, about how long does each customer remain active in your business. (And on average, about how much do they spend – as an individual – or as a family- per each visit.)
Because (obviously) the longer they remain active, the more you can safely afford to spend upfront, in order to acquire them as (that all important) first time customer.
Think about it for a second; here’s how the all too typical restaurant owner treats each paying customer. After the meal (hopefully) the service was good, and then they pay and leave,correct? Wrong.
If your planning on constantly spending (on average) a whopping 500% more to acquire that first time new customer and struggling (to no end) to keep your doors open by drastically discounting your prices, so that your valued customer base doesn’t end enjoying happy hour elsewhere.
Even though your local economy may be in a bit of a temporary down turn, it will be permanent, if you don’t (quickly) figure out how to turn things around and start increasing your restaurant’s sales asap.
With that said; let’s focus on: Five Incredibly Simple Ways To Increase Your Restaurant Sales Now!
(Without Spending A Fortune To Do So!)
These five incredibly simple (non techie) marketing tactics, will help you inexpensively increase your sales and out promote your main competitors for pennies on the dollar.
1.) This first technique has to do with you inexpensively (and strategically) leveraging local (people) with major influence, and tapping into there ever growing networks.
For ex; you can start offering local coaches -of both- sexes, and at the Jr high school, High School and local community colleges level.
Give these highly influential people special VIP discount coupons that are laminated (of course) and they get 50% off any meal -lunch or dinner (including) their beverages of course and desert, as long as they bring at least two other adults over 18 with them to your restaurant.
Steadily Increase Customer Or Client Satisfaction And Watch Your Long Term Profits Swell As Well!
Their guests automatically get 25% off their meal and desert as well. Otherwise (if) the coach comes alone, he or she gets free drinks and deserts with any meal! And they also automatically get 50% anytime they come alone on whatever your slowest day is.
With just a little bit of (small inexpensive) price testing will lead you to the maximum price points.(And larger profit margins.)
2.) In all likelihood, one of your most profitable items will be those highly popular beverages that cost you a mere $2-$3 dollars or less in actual hard cost, but you routinely get to sell for $10 dollars each! A mere 500% return on investment (ROI.)
So why not start maximizing your long term profits by maximizing their impact on your bottom line.
For ex: start systematically rewarding your best customers that spend X amount of dollars on their total bill. Of course you’ll need to inexpensively price test, but let’s say they spend at least $25 dollars on their total bill.
Strategically Building Long Term Repeat Customers And Or Clients Is The Name Of The Game!
Give them a punch card that let’s them get their next ten beverages (of any kind) for just your hard cost of $3 dollars each.(Of course the more cutting edge businesses, will provide an app of some kind.)
And hand date stamp it so they have to use within 60 days of the date.( Price test it, because you might just discover 30 or 90 days works better etc.
The bottom line is this, even though they get their next ten (or) X number of beverages (of any kind) at your actual hard costs, you’ll gross the amount they spend on breakfast, lunch or dinner etc.
3.) If your customer base supports it, start a kids club, meaning, take your slowest day and allow any kid under 12 to receive their weight off as a discount percentage. Meaning- if the kid weighs 67 lbs, that’s how much off their meal!
And Always Be Sure To Try And Leverage Both The Professional And Personal Inner Circle Of Your Most Loyal Customers And Or Clients!
A maximum of three kids under twelve allowed per visit.
4.) Start a birthday club for kids (twelve and under) each month, choose a kid (or kids) in the case of twins and they eat free, and the parent or parents automatically 25% of their meals, deserts and drinks.
Just have your waiters and waitresses pass out these special lead capture page business cards, to each customer that comes in with kids under twelve.
5.) Start a special discount on your slowest day (where) every group of five adults (or more) over 18, that comes into your restaurant, hold a free drawing where the winning group gets their entire meal at your actual cost!
And if their are any business owners in the group, as long as they like your business on their Facebook fan page, you’ll let them pass out your special VIP X number of beverages (of any kind) at your hard costs discount cards, to (both) their best employee and associates etc.
And Remember Your Most Loyal Customers And Or Clients Don’t Need A Lot Of Convincing!
Plus, they can give them away to their best customers and relatives, for Xmas, new years, birthdays and anniversaries etc.
Bonus tip:
6.) Don’t forget the ton of extra business that can be had when you target the President of the locally student body club, the members of the local HS & college debate teams, Captains of the HS & local college football teams, basketball teams, soccer teams and softball teams etc
And don’t forget to target the big wigs of the local fraternities and sororities etc.
Let all these local heavyweights eat for 25% off, but anytime they bring at least three new first time customers with them, that are over 18,they eat free (up to $25 dollars) and they get an automatic 50% off any amount over $25 dollars.
And their guests automatically get 25% off their entire meal!
You Have To Learn How To Consistently Generate A Whole Lot More From A Whole Less!
Make sure all the guests get your best marked tested “bounce back” offer and induce them to go to your special lead capture page website and enter your free monthly drawing of some kind.
Each month somebody wins their nest three meals (including drinks and deserts) for 50% off. But anytime they bring at least three adults over 18 with them, they eat free!
You start slowly testing, tracking and implementing these mega proven (non techie) marketing strategies, and you’ll never wonder how to increase restaurant sales again.
No matter what particular restaurant niche you’ve chosen.
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