Who else wants to improve conversion rates?
(Without Adding Any New Customers!)
So what specifically would you do in the next 90 days (or less) to improve e conversion rates, by at least 25% or more.
Especially if you were pretty darn sure, you were not going to be able to add any new significant amount of customers, due the nagging recession and the increased competition within your niche.
Let’s face it, unlike the deep pocketed corporate entities, you can’t simply authorize a gazillion dollars worth glitzy (do very little) image ads, and pound your message into the general public’s consciousness, can you? Nope!
So you need to find some creative (less traditional) proven ways to get more out of what you already have.
How To Improve Conversion Rates!
(And Improve The Overall Quality Of Your Service Too!)
In case it’s not totally obvious, when it comes to effectively marketing (not to be confused with) with constantly trying (in vain) to sell something (anything) to your targeted audience.
You can greatly improve conversion rates, simply by applying these five incredibly simple keys.
And watch your conversion rates soar.Because your overall communication with your target audience will greatly improve.
It’s a sort of overall improvement of (total sales synergy) if you will. Because they feel you are locked into what their specific needs and wants are and your consistently over delivering the overall sales sequence, they’ve come to expect.
And when you do (we) occasionally miss the mark, that unfortunately (simply) happens from time to time. You/we correct the situation asap!
Five Simple Ways To Improve Conversion Rates By At Least 25% Or More!
For this particular example, let’s suppose that you publish some type of offline newsletter (and or) online ezine, that of course, is targeted for a specific audience.
And the reason for this is, it can demonstrate several critical sales/marketing strategies, that will help you be more successful, for less money!
1.) If your currently sell (random) advertising (meaning), as long as some vendor pays you money, they can advertise some legitimate (non controversial) product or service.
You need to make a giant mind shift right now! Stop accepting any type of advertisers and instead, only accept ads from specific vendors, that offer products and services that you (either) personally endorse), because you use them in your own business.
Or that you know your specific audience (needs) and will benefit from them! This subtle approach to marketing to your valued customer/client base, is perceived as far more exclusive.
And the fact that you “no longer” accept random ads, conveys to your audience that you value them so much, your no longer willing to simply bombard them with non related advertisements, simply to earn a few extra dollars here and there!
2.) Next, instead of allowing more expensive “solo ads”, instead (provided) of course you totally believe in the product or service and you personally use it, so you know first hand, it’s overall quality.
Become an affiliate, and then only “solo advertise” their product or service to your audience.
And by offering them (limited) exclusive periodic access to your targeted niche audience. You can probably negotiate a much higher affiliate commission percentage than normal.
Because (number one) their solo advertising with no up front out of pocket cost! And secondly, because their only compensating you, when they make an actual sale!
3.) Here’s the other thing, regarding marketing products and services (from an affiliate) sales rep perspective.
Don’t feature them in every issue! that’s another way of you delivering value to your audience!
Don’t Sacrifice Your Long Term Credibility For A Few Short Term Nickels And Dimes!
4.) Here’s another really powerful way to improve conversion rates. Whenever it’s feasible, offer (either) additional closed special training (and or) a series of training’s for your best customers and clients that purchase one of your more pricey affiliate products or services!
And throw in the fact, you (or your) business (also) personally uses and has benefited from the product or service and kaboom! You’ve got the makings of a potentially wildly successful marketing campaign!
5.) Are you familiar with the term “attrition?” It basically refers to how much lose you suffer (in this case) the overall lack of effectiveness of your outside advertisements, constantly bombarding your audiences eyeballs!
And sadly, even when you attempt to market a really hot product or service, through your typical advertising methods (like classified or display ads etc.)
Your audience is simply immune to it, which means (sadly) attrition has set in!
The overall lesson here, don’t short change yourself or your audience for a few nickels here and there on the front end of your sales funnel.
Because you’ll miss out on a ton of real long term money on the back end of your long term sales funnel!
(That’s why you don’t see any adsense ads on this on this blog! Your too important for those few random clicks here and there! Because that would simply lower the overall perceived value!)
And that’s how to improve conversion rates!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
