How to improve retail sales for pennies on the dollar!
You’d obviously like to discover the little known and rarely secret of how to improve retail sales, correct? Because in order to safely and systematically grow your business by ,10-80% (or more) in the next six months or less, you need to sell a whole of something, right?
Not so fast, remember, one of the major keys (and therefore) one of the major advantages you have over your typical small business entrepreneur is that you’ve come to realize that things are not always as they seem.
Especially when it comes to successfully selling retail (on or) offline.
Meaning- you don’t necessarily need to constantly add X amount of new first customers in order to watch your retail sales volume increase.
In fact, because you’ve already discovered in previous posts, that typically, a brand new first time customer (on average) will typically cost 500% more in up front expenses, you know your much better off selling more products and services to your existing customers and clients, correct?
How To Improve Retail Sales Without Breaking The Bank!
Just to build off that last (incredibly powerful) concept of selling to your existing customers, in order to increase your overall gross profits, while simultaneously -dramatically- decreasing your up front traditional out of pocket expenses.
Guess what? Some of your top offline local joint venture partners also have existing customers & clients, do they not?
And those retailers could really use a shot in the arm in order to help boost their sales, in any number of ways, irregardless of whether there is a recession going on are not.
Don’t you agree? Which means, why not offer your JV partners one of your best market tested (low front end) products or services to give to their best existing customers and clients that do one of the following three things.
A.) If they personally introduce you to another local business owner and or service provider, that you can approach about making this exact same JV arrangement with, you’ll allow them to 80-100% of that first sale.
Or you’ll offer some type of practical follow up service to any & all of their customer and client base for a reduced “lifetime discount.” For ex; if they sell your hardware to their customers (or) give it away as a free upsell bonus to any of their customers that spend X amount of dollars.
Your company will provide “how to” training lessons, plus a future a “lifetime” discount of 25% ( or X%) off any and all additional products & services that they purchase from you, from now on.
Inexpensively price test so you’ll know for sure, which price point produces the most bang for your buck.
B.) If they agree to email (and or) send a snail mail postcard to their existing customer base, alerting them to one of next major sales events.
Think about how potentially powerful -and profitable- this one simple marketing concept might be.
Instead of you spending tons of cash upfront on outrageously expensive traditional advertising mediums like, local radio and or newspapers or even local TV promotions etc.
Your highly influential JV partners simply send a broadcast email to their valued subscribers and alert them to your sales events! boom!
Now a staggering 70-85% of your increase in sales, is now profit!
C.) This next concept is major, so (please) pay close attention.
Because you just might dramatically increase your bank account, with little or no increase in overhead.
You Can Dramatically Maximize Your Long Term Profits By Tapping Into The Business Relationships That You’ve Already Established!
Most of you are already familiar with the term “ad swaps” correct? If not (very simply) , here’s the way your typical “ad swaps” works.
You and another JV partner (and or) trusted business acquaintance, agree to send (either) emails and or (offline) sales letters or post cards to each others list and (mutually) share any upfront profits that are generated.
Well, what if you two decide to ‘ad swap” and or (JV) another way.
Because remember, there’s more than one way to take two numbers and add them up to get ten. Ex; 8 + 2, 9+1 etc.
So, what if you two agree to do the following or something similar. What if you agree to give them (or get) for them a link on a blog that has the exact type of highly targeted traffic that realates to their product or service.
And in exchange they agree to put your display for a “free drawing” in their offline retail store(s) once every 90 days.
Or in another retailers store that they currently have an established relationship with.
You’ll list build like crazy (for peanuts) and create potential long term customers & clients for practically nothing.
Not to mention the fact that you can JV your list (ad swap) with other non competitive local entrepreneurs.
But you’ll also be inexpensively tapping (long term) into this brand new customers and clients personal networks. Because they can refer new customers & clients, correct?
They can also give you bank account filling testimonials, right?
And they can also upsell (upgrade) to much more expensive products & services.
Whether they be your products or services, and or your affiliate sales etc. All in all, once you put a pencil to the long term numbers. Meaning- calculating your customers long term “lifetime customer value.”
Hopefully, you can see, this (my friend), is how to improve retail sales. No matter what your particular niche market is.
Any questions?
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