How To Go About Creating A Brand Strategy That Actually Works!
So when you initially hear the phrase creating a brand strategy. Honestly what actually runs through your mind? Are you instantly thinking of these massive fortune 500 type entities? You know the ones with traditional advertising/promotional budgets large enough to entirely fund a relief aid package for several third world type of countries. (And then some!)
Well if that’s the case. You definitely shouldn’t. Because creating a brand strategy that actually works. Is more about getting extremely proactive and creative. So when your ideal audience initially gets exposed to your awesome products, services or by direct extension your network.
They can’t help but continuously spread the word. Both on and off of social media. And the more they talk it up for you or your major competitors.
The more gross front and back end profits you’ll earn. The less upfront out of pocket costs you’ll have. Sound good?
Just Start With A Simple Brand Building Plan! (And Steadily Go From There!)
Case in point. Take your single location, non franchised retail furniture store. Since unlike some of your major competitors. You already know and fully appreciate your ideal customers total lifetime customer value metrics.
Which to date are somewhere in the neighborhood $400- $13,000 dollars. Give or take over the next five to seven year period. But what may not be so obvious to you just yet. Is the fact of how many local business owners, service providers or charities.
You or your major competitors can help and leverage their various assets, resources and current and future connections. Say what? Thinking about it for just a second. Over the last 12 months alone. You or your major competitors have invested, (more like wasted!) a staggering $25,000 dollars a month.
On those outrageously expensive, dismally performing local billboard ad campaigns. Right? What’s that add up to in just 12 months? ( $25,000 x 12 months = $300,000 dollars. Ouch.)
And when you actually figure your real cost per (CPL.) It’s outrageously high, is it not? For sure. This is “why” it definitely makes sense for you or your major competitors to start creating a brand strategy which actually works. Don’t you agree?
All You Really Need To Begin With Is A Simple Brand Strategy Process To Steadily Build On!
Think about the local charities. You know they can always use some ongoing help with fund raising, correct? Here’s a rather simple way you or your major competitors can help them. And they in turn can help you as well.
First. Every current and future staff member should be given a market tested, two sided laminated index card. Say what? In the age of apps. Yes. Side (A.) invites they to join either your opt in email or text message list.
For their chance to enter your monthly free drawing. Where the first grand prize winner wins a $7,500 dollar deluxe home entertainment center. Which in reality costs you have or slightly less.
And side (B.) informs them. As long as they remain an active subscriber. They automatically get grandfathered in at 25% lifetime savings off any purchases they make.
Plus every 90 days. Give or take. They will receive some extremely time sensitive notices. Where simply for dragging a friend with to you or your major competitors store. Whose at least 18 before their digital gift certificate expires.
They get to purchase up to $1,000 dollars worth of goodies and save up to 40 or X% off. And on their birthday, wedding anniversary, Mothers & Fathers day. Valentines day and Thanksgiving, Xmas and New years.
As long as they drag a friend with them whose at least 18. They automatically save 30% up to $1,500 dollars.
How And Why These Incredibly Simple Business Marketing Tips Will Definitely Pay Off!
Plus once every 90 days or so. You will allow the charity to (either) auction or or raffle one of your best selling, high extremely high end deluxe home entertainment systems. Which normally retails for at least $7,500 dollars.
Basically you’ll use part of the proceeds to pay the actual hard costs of your goods. And the charity nets the rest. Provided they mention your physical address in both their social media and opt in email or text messages to their constantly growing donor base.
Plus you’ll gladly extend your generous grandfathered in savings to all of the charities current and future vendors and suppliers. Plus generously share 5 or X% of your gross initial front end sales revenue with them to boot.
And you’ll gladly make it as 10% of your initial gross front end sales. Provided the charity personally introduces you to at least three other local business owners or service providers.
Are now starting to better appreciate “how” and why you or your major competitors. Definitely need to start creating a brand strategy that actually works.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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