So what type of consistent automation are you currently using, to not only leverage your marketing/promotional efforts, but to take your business and or service to the next level? (On or or offline.)
You’ve certainly got tons of extremely viable marketing options, do you not?
Especially with regards to your online marketing alternatives correct?
Are you by chance into any type of strategic video marketing?
If so, have you ever contemplated using (either) Tubemogul and or Video Geyser?
Because if you happen to know anything about either one of those paid video (sharing) marketing tools, you already know and realize the tremendous, (viral) marketing reach and leverage they provide, correct?
On the other hand, with regards to publishing your posts (articles) using a self hosted WordPress blog.
You know WordPress (currently) has a gazillion different type of free plugins, (software), to help you accomplish, practically any and all of your online marketing goals, you currently have, correct? For sure.
So when it comes to paid forms of automation, (on or offline) your choices are practically endless, correct?
On the other hand, let’s suppose you’d like to experience the (potential) long term profitability that strategic automation provides, but not have pay the exorbitant up front, out of pocket costs!Would that work for you?
So How In The World Do You Or I Get The Major Benefits Of Automation Especially When You Really Don’t Want To Pay For It?
This is (absolutely) one of my favorite marketing examples. (For a lot of reasons, which you’re about to discover shortly.)And even though I’ve already shared with you, the surface part of this incredibly powerful and mega proven marketing strategy, throughout this entire blog.(With many different variations!)
Now, we’re gonna go much deeper into the long range marketing ramifications, so that going forward, hopefully you can truly appreciate, “why” you definitely need to seriously consider utilizing this type of underground, ninja marketing strategy.
Because it’s a whole easier on your wallet, yet still affords you, (and or) your major competitors, the long term residual mass exposure, of a far more outrageously expensive, traditional advertising/promotional ad campaign.
But instead of sucking up your readily available cash!Instead, this particular proven strategy preserves your capital.
Yet extends you the luxury of long term marketing leverage!Entrepreneur, (honestly), how in the world, can you, or anyone else, possibly say no to such an irresistible offer like that?
Savvy Small Business Owners And Or Service Providers Should Constantly Be Open To Proven Ways To Gain Long Term Marketing Leverage!(Especially When They Can Do So For Pennies On The Dollar!)
Before we dive head long into the marketing mix, (ladies & gentlemen), please stop and consider, these two prime examples, of how (even) some free marketing automation, can and definitely does help your online business, and or service get to the next level or two.
Entrepreneur, are you currently familiar with (either) one of these two free plugins. The first one is called (Revive Old Posts), formerly known as (Tweet Old Posts.)
Anyway, what this incredibly powerful, free piece of software does is, periodically take all of your older (previously) published posts, and retweet them on twitter and other social media platforms, you’re currently signed up with.
How cool is that? And you can program it, to do so, as often as you like! And it will go through every blog post on your blog, and continue to do so, until you deactivate it!Entrepreneur, is that ultimate marketing leverage or what?
Ladies & gentlemen, think about “how” much time and actual elbow grease, this incredibly powerful piece of software is saving you and I, if we personally had to perform this task manually or outsource it!
And the other mega time saving, and (long term) potential money making piece of software automation is called “Yet Another Related Posts Plugin,” or (YARPP.)
And like the name implies, at the bottom of each post you publish, this powerful free software, automatically lists, (more like) suggests four or five other extremely relevant blog posts for your audience to read!
And thus keeps a certain percentage of them on your site, giving (you and I) the additional chance to not only build your opt in email list, but possibly make some direct sales, from your direct sales and or affiliate links! 😀
Now, were it not for my expert Internet marketing Coach James McAllister sharing these two extremely powerful pieces of free software with me! I (and possibly) some o you, would be missing on on some free marketing leverage!Don’t you agree?
So How Do You Stretch The Effects Of Your Marketing And Or Advertising Dollars And Still Make Out Big Time?
Elementary Watson! Elementary! Picture this why don’t cha; you (and or) your major competitors, want the immediate long term benefits, of massive exposure marketing exposure, as if you embarked on one of those outrageously expensive, traditional TV, radio and or newspaper campaigns.
And let’s say you currently run a very successful, (single location), retail jewelry store.
Which means, you’ve got some serious gross front or back end profit margins, built into each piece of jewelry you sell, correct?
So it’s also a given, you’ve probably got a total “lifetime customer value,” somewhere in the neighborhood of $25,000 to $40,000 dollars, over the next five to seven years. (Give or take.)
Now the, entrepreneur, (as quickly as you possibly can!) Go find yourself, at least four or five, local nail and hair salon owners, and make both them and their entire staffs, the following, “can’t refuse!” proposition.
You will let the owner(s) purchase any two pieces of eye catching bling (jewelry) they wish, at your actual hard cost, and you’ll gladly let their staff (initially) purchase any one piece of bling they want, at your actual cost, plus any & all applicable taxes & fess!
Are You Ready To Put Your Lead Generation Efforts Into Overdrive!
In exchange, for them doing two things for you!
First.) They will allow any of your staff, (to either) get their hair and or nails done, for free!
Second.) They pass out some of your very best market tested, (lead capture page style) business cards, to any and everyone, that wants to know where they got their fabulous looking jewelry! 😀
And going forward, (both) the owners, and their staff, get “lifetime discounts” of X, off any future purchases, with absolutely “no minimum” purchase requirements necessary!
Plus, any time they “bring a buddy” with them to your store, whose 18 and over, they automatically save an additional X% off their entire purchase!
And once a year, (on their birthday), or any day of the year they choose, they can purchase any one item, at your actual cost, no matter what the actual retail price is! 😀
But in order to enjoy this one particular perk, they must remain one of your extremely valued, opt in email/mobile marketing subscribers. 😀
Automation Definitely Helps But It’s Not The Main Key To Really Effective Lead Generation!
But here’s what you need to (truly) focus on ladies & gentlemen! Unfortunately, when you spend or invest your hard earned dollars on expensive traditional advertising/promotional campaigns.
No matter what, the vast majority of individuals that get exposed to it,(unfortunately), are basically going to initially fall into one three potential camps.
1.) Potential camp #one: For whatever reasons, they simply have no interest in your products and or services!Bummer!
2.) Potential camp # two: They may absolutely be in love with your products and or services, but they simply do not currently have the money to take advantage of your extremely time sensitive offer(s.)
Thank Goodness Effective Small Business Marketing Is More Of A Mindset!
3.) Potential camp # three: And third, they’ve got the money, but right now, they simply have more practical needs for the money, and therefore, can’t currently take advantage of your offer(s.)
No matter what the bottom line is, (entrepreneur) your ad dollars are gone, and you may never ever recover them, using the outrageously expensive, traditional advertising/promotional methods!Would you not agree?
On the other hand, when you sell your jewelry to an upscale hair or nail salon owner and their staff, (at some extremely attractive incentive discounts),in order to help get the positive word out in a major way!
There will still be a ton of individuals, who the first five or six times they see the owners of the salons, or their staff members strutting their eye catching bling.
For whatever reasons, they will not immediately come rushing (either) into you store to purchase something, nor will they immediately be visiting your state of the art WordPress website/blog! Say what? 😀
Effective Automation Saves You Time And money But So Does Battlefield Tested Marketing Strategies!
However, unlike the previously mentioned advertising/promotional strategies, (by selling them your first few pieces of bling at your actual hard cost.)
Ladies & gentlemen you won’t have to invest another nickel, while those casual observers, slowly begin to convert into paying customers, then long term repeat customers, that gradually begin to refer you more and more business! 😀
So if it takes, (exactly) six months, from the day they initially found out which savvy jeweler sold their friend, co-worker, relative, in law and or neighbor those beautiful, extremely eye catching earrings!And it’s not until six months later, before they actually become an initial first time customer of yours!
Maybe Your Semi Cash Strapped Small Business Can Effectively Compete With The Big Boys And Girls!
My friend, unlike your major competitors, you can definitely afford to wait! Would you not agree?
So is it now, starting to become crystal clear, as to “how” you can get the major benefits of repeat advertising automation, even if you don’t wanna pay for it!Great! So glad to hear that!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular
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Definitely so important on automation, i mean nowadays a lot of automation tools can make the process of work fastest and definitely be able to apply it in make money online, love automation.
Without a doubt automation can and definitely should
work for us an not against us Louis!
And I’m so glad, you too are making it work for you, so can stop just working
in your business and instead, work on it!
Thanks for sharing your thoughts!
Mark Newsome recently posted…How To Quickly Revive An Outrageously Expensive Failed Marketing Campaign!
I must confess that I have seriously dragged my feet when it comes to automation. I know the benefits, and you’ve shared them beautifully Mark, but the writer/storyteller in me resists doing anything en-mass. I know I really need to get over this resistance, so I really appreciate the reminder and always value your thoughtful analogies. Thanks!
Marquita Herald recently posted…Reflections on Life’s Simple Pleasures
Ultimately you’ll do what you know you should M!LOL!
Because, the winner in you will demand it!
And besides, once you automate the things you can and should,
you’ll free up more time, relieve stress,and take your business to
the next level!
There is simply no way, your ego or pride,will ultimately stand in
your way long term!You are simply to driven and success orientated!
I’d bet money on it!LOL! And I’m notexactly what you’d call a gambler!LOL!
Mark Newsome recently posted…How To Get The Major Benefits Of Automation Even When You Can’t Afford It!