How To Get Exposure For Your Business And Out Promote Your Major Competitors!
One thing is definitely for sure. A semi cash strapped, resourced challenged entrepreneur, (start up) or otherwise, simply cannot allot as much or as many financial resources, to their marketing and or promotional budget, correct?
This being the case, the $64,000 dollar burning question begs asking.
How to get exposure for your business and or service, in order to out promote your much better financed major competitors.
Because most small business owners and or service providers, typically don’t currently have enough sustainable income, to support hiring a dedicated, full time marketing agency and or specialist of some kind.Right?
Especially those who work strictly from a salaried position.
How And What You Definitely Need To Do In Order To Gain More Exposure!
Let’s say you run and own, a single location, retail furniture outlet. And once you tally your numbers, over the last six or seven months alone.
It’s beyond obvious, your outrageously expensive, (not to mention) dismally performing, local billboard ad campaign, is producing some semi qualified leads, which typically cost somewhere in the neighborhood of $375- $475 each. Total bummer, right? 😀
And other thing you definitely know and recognize is this. At least 30-40% of your gross front end business, is direct a result of some positive word of mouth and mouse activity, right?
So you’re basically going to inexpensively test, two or three, battlefield tested marketing strategies and or tactics. And let the overall results, and or lack thereof, influence your next moves.
Wanna Know How To Get Your Business Out There For Free And Or At Least At Your Actual Hard Costs!
After you approach, a few local residential and or commercial real estate brokers, who are definitely looking to make a name for themselves, without having to go into debt, in order to do so. 😀
You agree to help the residential broker, as soon as they help you. 😀 You will basically help them furnish their home and or main corporate office, and do so at an attractive discount.
In exchange for them personally introducing you, to at least three local, well respected architectural firms. And a few local, well respected developers of upscale, single family homes.
Here’s why. First, just like your arrangement with the broker(s.) You agree to help furnish the architecture’s home and main office, for literally pennies on the dollar.
After they snail mail and or send their VIP opt in email/mobile marketing subscribers, one of your best market tested, extremely time sensitive, first time customer only discount coupons.
This Is Definitely How You Can Potentially Valuable Sales Exposure For Literally Pennies On The Dollar!
Basically what you will ask both the architecture firm and the local developers to do is, send their VIP customers, some type of extremely time sensitive offer, to (first) join your opt in email/mobile marketing list. 😀
Plus bring a semi qualified friend/guest with them to your store, whose at least 18. And as long as they do so before the hand written date on the coupon expires.
They get to purchase any one item in your store, up to $1,200 (or X) number of dollars! Say what? 😀
Or they can choose, not to join your list and come alone, before the expiration date, and only save 20 (or x%) off any purchase up to $500 dollars! 😀
Your primary strategy here being. You want to quickly generate some sales, so those customers, become, positive word of mouth ambassadors.You follow?
You Might Actually Be Surprised At How Much Potentially Profitable Marketing Exposure You Can Continuously Generate For Your Business And Or Service!
And the more direct exposure your extremely high end, designer furniture generates, the more sales you’ll generate, for literally pennies on the dollar, correct?
This is just the tip of the proverbial marketing iceberg if you will. In part two, you’ll discover at least three more semi advanced marketing strategies you can at least test.
So see you in a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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