How To Find Micro Influencers In Your Offline Local Community!
(Who Are More Than Happy To Help Promote Your Brand For Literally Pennies On The Dollar!)
It’s definitely time for a reality check, okay? If you and I attempted to approach some major celebrity to endorse our awesome products or services. We’d have to pay a fortune, correct? And that’s if you/we could even get close enough to approach them to begin with.
But whether you’re talking major or mini individuals with a certain amount of local clout. Entrepreneur make it’s your mission to discover how to find micro influencers.
Primarily because they’re far more accessible than macro (major) influencers are. Say for example. You and or your major retail jewelry store competitors could start systematically and strategically targeting women who are about to get married. (Now there’s a plentiful evergreen target market for sure, agreed?)
By power networking and or JV (Joint Venturing) with local newspapers papers and or local magazines. Which sell potentially pricey ad space for announcements of local couples who have recently announced they just got engaged.
Entrepreneur turn the page to “discover” how this incredibly simple strategy could be potentially leveraged into a major profit center or two. Provided you’re okay with that.
So Who Else Is Up For Leveraging A Strategic Marketing Plan?
First of all you and or your major retail jewelry store owners could and definitely should inexpensively A/B split test at least two different lead generation strategies and tactics. Which are laser targeting couples who have recently announced their engagement. Or you or your major competitors could target couples about to announce their engagement.
(So of course you’re wondering out loud “how” the heck that particular lead generation approach might work, correct?) Basically, since you’ve already run you ideal customers total lifetime customer value metrics.
And you have a realistic idea of “how” much you can actually afford to invest in order acquire your all important first time customer. Without having to go negative in the process.
Like far too many aspiring entrepreneurs tend to do initially. Until they quickly or ultimately realize they can’t afford to do so. Imagine purchasing a half page ad space to promote a free drawing for local couples to announce their recent engagement. Say what?
You’ll Be Pleasantly Surprised At The Overall Effect Each Time You Allow A Potential JV Partner To Purchase Your Awesome Products At Their Actual Hard Cost!
This could potentially be a $5,000 or X thousand dollar value. Because the first grand prize winner also wins a $500 or X dollar photography package. Here you and or your major competitors initially hook up the photography studio owner(s.)
As well as any of their current or future staff. (And later on down the line possibly some of their most loyal vendors as well.) But for now. You’ll gladly allow this husband & wife or two brothers or two sisters dynamic duo.
Entrepreneur Don’t Automatically Waste Your Ad Or Promotional Budget On Outrageously Expensive Traditional Ad Campaigns!
For the ladies they both for an extremely limited time. And provided they both join you and or your major competitors opt in email list. They get to purchase an extremely eye catching pair of diamond studded earrings. Which usually retails for at least $650- $800 dollars a pair or X.
Plus you’ll also allow them to purchase a great looking diamond studded necklace. And this particular necklace usually retails for at least $2,500 or X amount of dollars.
In either case you or your major competitors actual hard cost is half or slightly less than half. And in exchange for you or your major competitors marketing generosity. Going forward you can now purchase and giveaway these $500 or X dollar photo shoot packages. For the photographers actual hard cost of course.
But that definitely takes care of both the photography studio owner(s.) Plus the 1st grand prize winners. But “what” about all of the monthly or quarterly runner ups?
Because let’s say strictly for hypothetical marketing demonstration purposes only. Each month on average between 150-250 local couples or more enter you or your major competitors free drawing -list building strategy. And you and your staff choose each month’s 1st grand prize winner.
Without A Doubt There Are Some Unique Situations Where A Traditional Marketing Or Promotional Strategy Is Definitely Worth At Least Inexpensively Testing!
(Even if this half a page ad in a local throwaway guide cost you $$2,800- $3,500 dollars per run. This would still be a fairly cost effective lead generation strategy. Because even at $3,500 dollars or more per ad. If you’re consistently generating 250 opt in email subscribers.
This is just $14 dollars per lead. $3,500 divided by 250 subscribers per month = a mere $14 dollars per subscriber.))
Entrepreneur “what” about the remaining 249 or X number of runner ups? Do you just kick them to the curve? (I sincerely hope not.) Instead for an extremely limited time.
You and or your major competitors could inexpensively A/B split test awarding various extremely valuable second or third prizes worth X. Like (maybe) five $500 or five X dollar photography packages as extremely valuable 2nd prizes.
And ten bottles of mid level bottles of champagne. Which typically retail for anywhere from $300- $500 dollars per bottle. Of course you and or your major competitors will get them at your JV partner vendors actual hard cost of X.
This Is How And Where You And Or Major Competitors Put Your Marketing Strategies Or Tactics On Steroids!
As an extra special, extremely time sensitive bonus offer. Every man & woman whose part of the wedding. As long as they join your opt in email list. And drag a friend with them to you and or your major competitors store. Whose at least 18 before your extremely time sensitive two sided gift certificate expires worthless.
The ladies get to purchase one pair of extremely eye catching diamond studded earrings. Which usually retail for $450 or X dollars a pair. And as long as they meet your two pre-conditions.
They only pay your actual hard cost of half or $225 or X number of dollars. And for an extremely limited time the gentlemen get to purchase one really nice looking Men’s Rolex watch. Which usually retails for at least $2,500 or X number of dollars.
(They only pay you or your major competitors actual hard cost of half or X.)
And the future brides maid for an extremely limited time also gets to purchase an extremely eye catching pair of diamond studded earrings. Which usually retails for $650 dollars a pair.
But as long as she meets your two or X number of pre-conditions. She only pays your actual hard cost or half.
In this particular case only. Her investment is just $325 or X number of dollars. Coming up very shortly in part two. You and or your major competitors will “discover” how to find micro influencers who’ll literally leap at the chance to promote your business or services. So please stay tuned.
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