How To Effectively Lower Your Average Customer Acquisition Costs And Still Do Incredibly Well!
As you were carefully putting together and considering your current or future advertising or promotional budget. Has it occurred to you how you might actually or strategically go about lowering your average customer acquisition costs? If not why not?
Because believe it or not. You or your major competitors currently have enough of the raw marketing pieces in place. So you don’t have to keep consistently wasting a fortune. On those outrageously expensive, dismally performing ads or promotions. Say what? Nod your heads cadets because it’s true.
Whether you or your major competitors actually put the pieces together obviously remains to be seen. Being or quickly becoming far more strategic will definitely help you out in more ways than one. And get you started down the right marketing/promotional path. Provided you’re really open to discovering how. Turn the page and let’s have a closer look.
Who Says Your So Called Brand Awareness Strategy Has To Follow The Outrageously Expensive Corporate Business Model?
Going in you already know from the constant positive feedback you get about your extremely great tasting gourmet coffee and other great tasting beverages. Both on and off of social media.
The vast majority of the locals who initially get exposed to it. They usually become long term repeat customers. Right? This being the case. Now (finally!) your marketing and promotional mindset is.
How do you inexpensively albeit strategically grow your brand. Without having to borrow money from your local banks, credit unions or worst yet. Have to surrender some type of control of your entrepreneurial dream to some hard nose VC’s (Venture Capitalist.
What if you or your major competitors inexpensively A/B split tested building (hopefully!) some long term rapport with different local, non directly competing vendors and or current and future local, non directly competing startups entrepreneurs.
Because they’re eagerly doing 98% of the major heavy lifting in order to constantly build and nurture their current and future growing customer base.
Sometimes All You Really Need To Begin Correctly Is A Rather Simple Boot Strap Marketing Plan!
Case in point. You or one of your main store managers systematically reach out to a few of your areas most popular, non franchised hardware store owner(s.) And here’s the mutually beneficial arrangement you initially propose. After finding out what their two traditionally slowest days of the week are.
You’ll gladly set up a portable booth in their store. (Truth told it’s more like a glorified table.) And say from the time they open to maybe one o’clock in the afternoon. You’ll eagerly serve their customers one Xtra large “Big Gulp” plastic cup of your extremely great tasting gourmet coffee during the winter time. And your great tasting ice tea, lemonade or gourmet coffee during the brutally hot summer months. Their choice.
Word should definitely start rapidly spreading very quickly both on and off of social media. About the hardware store owner(s) marketing generosity. Don’t you agree?
Now since your extremely popular gourmet coffee shop is currently located just two doors down in the same mini strip mall. Here’s “why” you or your major competitors are so eager to provide these Xtra large “Big Gulp” plastic cups to (in this particular case only!) The hardware store owners extremely loyal customer base.
Now going forward. Every time they bring the Xtra large “Big Gulp” cup to your coffee shop. Guess what? Instead of them paying the usual retail rate of anywhere from $4.79 – $5.79 for a great tasting cup of gourmet coffee, cocoa, lemonade or ice tea etc.
Who Says Your Systematic Discount Pricing Strategies Can’t Lead To Some Major Long Term Exposure?
They only pay .$99 cents (or X) per cup from now on. Say what? This simple, non inexpensive promotional gesture. Definitely builds even more, potentially bank account filing, long term goodwill for the hardware store owner(s.) Does it not? Absolutely.
Plus you or your major competitors constantly inexpensively generate massive word of mouth and mouse exposure. Correct? But here’s what’s potentially far more important and profitable to you or your major competitors in the long term.
The main reasons ‘why” you or some of your key staff want to be in the hardware store owner(s) shop personally serving their customers some of your great tasting beverages.
Is so you get to personally know these local men & women and get a feel for both their personal lives and business. And “discover” who are the top 3-5 most successful local plumbers are. And how many of them and their periodically changing staff absolutely love great tasting gourmet coffee, cocoa, lemonade or ice tea etc.
You Definitely Don’t Need To Be Or Get Fancy! (You Just Need To Discover What Consistently Works As Quickly As Possible!)
This way you can at inexpensively test at least three potentially profitable marketing/promotional strategies.
1.) Inexpensive promotional strategy # one: You or your major competitors can and should allow the plumber to purchase any twenty pound bags of gourmet coffee you currently have in stock.
They can purchase it and save 25 or X% off your current retail prices. But as soon as they purchase their 13th bag. Meaning they’ve already purchased at least one a month for the last twelve months.
From now on they get to purchase any twenty pound bag only at your actual hard costs. Say what? You know they’ll be constantly bragging like crazy. Correct? Agreed.
2.) Inexpensive promotional strategy # two: You can give them (to start with) say twenty five extremely time sensitive gift certificates to giveaway to their current and future customers. And current and future neighbors.
And both groups can come to your store and save 10% off their first or very next purchase. And of course, simply for dragging a friend with them, whose at least 18. Before your gift certificate expires. They automatically save 25 or X% off their entire purchase.
3.) Inexpensive promotional strategy # three: Of course you will give their current and future employees lifetime laminated, two sided index sized cards. Where they automatically 25 or X% off any purchases for life. Say what?
All Your Bootstrap Marketing Strategy Initially Needs In Order To Get Started Is A Little Promotional Momentum!
And on side (B.) of their laminated cards. Once a year. For either their personal birthday, their wedding anniversary, if this applies. Father’s or Mother Day. Valentines Day, Thanks giving and New Years.
They come in and automatically save 30-35% off any purchases. With no minimum purchase requirements necessary. Say what? This way you know the vast majority of them will be constantly bragging both on and off of social media, about their incredibly good fortune. Wouldn’t you? Me too.
Hopefully going forward. Now that the basic marketing foundation has been properly laid. You now better appreciate “how to” effectively lower your average customer acquisition costs and still do incredibly well. Any questions?
Just Remember From The Few You Can Ultimately Reach The Many!
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that you can apply to your business, product or service in the next 30 days or less!
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