How well are your super marketing leverage strategies working?
(For Pennies On The Dollar!)
As you previously discovered in part one of series about creating super marketing leverage.
Your struggling cash starved small business and or service, is currently loaded with tons of untapped (long range ) super marketing leverage potential.
It’s simply a matter of you taking the time to inexpensively testing , tracking and tweaking a few things, and before long, you’ll discover which proven marketing tactics and strategies, produce the most bang for your buck.
How To Create Super Marketing Leverage For Pennies On The Dollar!
As you also recall from part one of this series on creating super marketing leverage, for pennies on the dollar. One of the simplest ways of doing so is by creating your very own in house list.
And you do that by periodically sponsoring free drawings. For ex; suppose you’re a small (or midsize) local offline women s clothing retailer; and you periodically (every three months or so,) hold a free drawing of some kind.
And you offer three free grand prizes for your eventual winners.Meaning- you have first, second and third grand prize winners.
But your main grand prize is one fancy women -s, designer leather purse; that typically retails for $650 dollars or more.
That type of first grand prize should cause a ton of your regulars to enter the free drawing, don’t you agree?
With that as a solid (pre – marketing) foundation, let’s now focus on:
Three More Incredibly Powerful Ways To Create Super Marketing Leverage For Pennies On The Dollar! ( And Out Promote Your Major Competitors!)
1.) Introducing super marketing leverage strategy # one: Also as mentioned previously, find yourself at least two, (but) preferably three local joint venture partners.
But let’s say you find at least two other non directly competing small businesses, that need your exact same customers. Sell your leads to vendor A for such much per lead. (For ex:) $3-$15 dollars per lead (or X.)
However, vendor B should sell a high end product or service, such as maybe a high end local jeweler, whose long term total lifetime customer value metric is at least $15 K or more.
Over a five to seven year period.
Which means they’re used to spending anywhere from $300 -$650 dollars per lead or more. So they would have no problem paying you anywhere from $50 -$75 dollars per lead, for a list of (at least) semi qualified leads.
Meaning- you sell your leads to one vendor for a lower end price range, and you (also) sell your leads to another non directly competing vendor, for a much higher price, because vendor (B) sells higher end products and services.
Don’t Forget Or Discount The Fact That Your Business Or Service Currently Has Assets Or Resources Which Other Non Directly Competing Vendors Gladly Pay Good Money For!
Hopefully, you can see how this one incredibly simple marketing ploy, creates super marketing leverage for pennies on the dollar.
Think about your typical online marketer that uses affiliate marketing. Let’s say they sell a lower front ebook on subject X, for anywhere from $7-$27 dollars.
And let’s say there is another online information marketer that sells (either) an offline seminar/workshop, or a digital information product that currently retails for $1,997 dollars.
And they pay their affiliates 25% (or) $499.25 per sale! And you also offer your list another digital information product that currently retail for $297 dollars.
You Should Definitely Be Strategically Partnering In Some Way With Other Non Directly Competing Vendors!
Which means, a 50% affiliate commission is $148 dollars per sale! See how two non competing vendors cover both ends of the price spectrum?
And speaking of the higher end of the price spectrum. Greg Davis is one of the top CPA (Cost per Action) marketers online; and he currently earns anywhere from $20- $450 per CPA opportunity.
He basically drives traffic through PPC (Pay Per Click) advertising methods. Here’s the typical type of how to make quick money from home , using the Internet, CPA offers he (and others) specialize in.
2.) Introducing super marketing leverage strategy # two: Let’s say your retail or service business is currently located inside a popular local mall.
Find at least three other non competing small businesses located within the mall. And set up a simple cross promotion arrangement. All four of you sponsor (periodic) in store free drawings.
And create flyers that inform your customers that as long they enter all four free drawings (offered) by all four vendors located within the mall by a certain date.
Don’t Forget And Or Ignore The Long Term Potential Marketing Leverage Available From Pooling Your Various Resources Or Assets With Other Non Directly Competing Vendors!
The first grand prize winner gets a monthly gas card worth $100 dollars, the second grand prize winner gets a $50 dollar gas card, and the third grand prize winner gets a $25 dollar monthly gas card.
If you notice (altogether) these amounts total $175 dollars per month. ($100 + $50 + $25 = $175 dollars.) Correct?
And divided by four separate vendors equals (just) $43.75 each per month, to fund this particular strategy.
Which also means if you got twenty vendors involved, and all twenty vendors agreed to invest $75 dollars per month each; that would total $1,500 dollars per month.
Are You Starting To Appreciate All The Different Ways You Can Create Or Generate Some Type Of Potential Money Making Marketing Leverage!
That’s the type of marketing fund that could easily propel every vendors long term profits.Don’t you agree?
3.) Introducing super marketing leverage strategy # three: And lastly, you could also very easily create super marketing leverage by cross promoting at least two other non competing vendors within the mall.
However, you could pick certain days within the week and do an exclusive.
Meaning- say on Tuesday’s, you could have (either) a two sided business card and or a two sided flyer.
And promote exclusively vendor (A) and on Fridays use the exact same strategy to cross promote vendor (B.)
Most Semi Cash Strapped Small Business Owners And Or Service Providers Are Grossly Under Utilizing There Potential Marketing Opportunities!
The flyer has whatever offer the vendor wants on side (A), and one of your very best market tested offers on side (B.)
Or you could simply create the flyers the day before and offer this weeks “deal of the day” on side B.
The vendors include the flyer and or business card inside of each vendors customers bag. And suggest they take advantage of their cross promotion partners offer. And your sales associates do the same.
Make It One Of Your Top Priorities To Start Pro-actively Looking For Some Untapped Opportunities To Create Some Bank Account Filling Marketing Leverage!
You’ll both create tons of super marketing leverage , for literally pennies on the dollar. No matter what your current marketing niche is.
Don’t you agree?
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