Are you ready to maximize your idea innovation funnel?
(So That You Constantly Make More Money For Less Total Effort!)
So how do you actually go about consistently feeding your all important idea innovation funnel?
What specific steps do you take (on the regular) to insure that your innovation funnel is constantly working overtime?
You may or may not currently realize it, but a lot of the processes and procedures that you currently see and participate in on a daily basis.
(And totally) take for granted,are the direct result of some savvy entrepreneurs effectively utilizing their idea innovation funnel.
For ex; how often have you (during the course) of your extremely busy day, used the drive through window of a popular fast food restaurant, in order to save time?
The Affects And Benefits Of Various Types Of Innovation Funnels Are Literally All Around You!
Practically everybody has at some point correct? Well, did you know or realize, that way back when, during the infancy of the whole fast food revolution.
(I’m not totally) sure here, but (either) the banking industry and or the fast food industry, got the idea of effectively utilizing the drive through window concept from the other industry.(Your idea innovation funnel at work.)
And the rest as they say, is history. Which means, currently there is an absolute avalanche of potential marketing ideas, available to you and I, as a direct result of your idea innovation funnel being properly utilized.
You’ve just got to seriously take the time to study and recognize them. Your idea innovation funnel is ready to pay you big dividends.
How To Consistently Turn Your Idea Innovation Funnel Into Long Term Explosive Sales Growth!
Case in point. Practically all of you have heard the term “piggybacking” correct? And very quickly, for those of you that may not be totally familiar with (both) the term and it’s basic meaning.
In a nutshell, this is how you, (and or) your major competitors, can instantly turbo boost your long term gross, front or back end profits for (literally) pennies on the dollar.
Do you have any idea, how much business snail mail (of all sizes) still gets delivered six days per week? Literally, billions and billions of dollars per year, correct?
Think about this (largely) untapped business opportunity for just a moment. A company spends enormous amounts of money, just to attract that all important first time customer/client,right?
Then they spend a ton more trying to effectively follow up with the prospect, hoping to finally convert them into some type of paying customer/client, right?
A Ton Of Money Is Constantly Being Spent Desperately Trying To Convert Complete Strangers Into Prospects When There Are Simply Better Far More Effective Strategies And Or Techniques For Doing So!
Well, doesn’t it just make sense to try and maximize all of that money & effort constantly being spent, trying to first attract and convert them? Oh yea.
This is where and how the concept of strategically “piggybacking, (and or) marketing leverage makes so much sense.
Whenever a company and or service mails a package (order) of any kind to a paying customer/client of theirs.
Before You Automatically Go The Outrageously Expensive Traditional Advertising And Or Traditional Promotional Route! (Look Around For Some Untapped Marketing Opportunities And Or Possibilities!)
By first inexpensively A/B split testing and tracking, then finally including one of your very best market tested, VIP discount offers of some kind inside their order.
Statistically speaking, there is a 10-40% chance or better, that paying customer/client will take advantage of that special “closeout price, and or “OTO” (One time Only”) offer etc.
Provided of course, the offer is relevant to them, and the price discount, plus free bonuses, (aka) guarantees are simply irresistible etc.
Strategically Helping Other Non Directly Competing Vendors Is A Proven Marketing Strategy And Or Tactic!
Which means, you should constantly be on the look out in your offline local business community for untapped marketing situations.
Where you can strategically add one of your best market tested inserts, (aka) “piggybacking” offer(s) inside a non directly competitive vendors outgoing mail to their very best customers and clients.
Because (my friend) there is an extremely good chance, both of you are leaving an additional 10-50% or more of your long term gross front or back end profits on the table.Ouch.
Once You Look Closer You’ll Definitely Discover You Have Room For Some Promotional Creativity In Your Current Marketing Budget!
But here’s the real kicker here, so pay close attention. Once you run your long term, ‘total lifetime customer value‘ numbers.
And you realize that for every initial sale a new customer makes, statistically speaking, (on average) they’ll spend at least 5-25% more, (or X % more.) Over time of course.
My friend, you would be extremely wise to let the vendor whose mail you’re “piggybacking” in, to keep anywhere from 80-100% of that gross front end profit, on that very first sale or two! Say what?
You Strategically Build Up Others Who Non Directly Competing And You’ll Definitely Start Dramatically Increases The Odds Of Your Chances For Long Term Success As Well!
Think about it a second, if they include one of your best market tested new customer only VIP Discount coupon offer(s), insert inside their outgoing mail to their very customers and clients.
And say 45% of them take advantage of the extremely time sensitive offer.
And you let the vendor keep anywhere from 80-100% of the gross front end profit, off that very first sale. How often do you think they’ll want to mail your “piggyback” offers? Bingo!
But the real kicker is, you will have inexpensively identified a potential long term paying customer, that you’ll now net the next 9-24 purchases from! Hello! (Do the math.)
Don’t Forget To Reverse Engineer Some Of Your Very Best Battlefield Tested Marketing Strategies And Or Tactics Every Now And Then!
Of course you can also reverse this strategy and let others “piggyback” inside your outgoing mail to your best customers and clients, and earn additional income for less expense as well.
Meanwhile, your clueless major competitors will continue to struggle, because they’re constantly paying 500% more to identify that all important first time customer/client.
Introducing Five Incredibly Simple Ways To Consistently Turn Your Idea Innovation Funnel Into At Least 25% More Income Now!
Now lets quickly look at five incredibly simple ways for you to maximize your long term profits by strategically tapping into your idea innovation funnel.
As always, by themselves, none of these strategies will put you over the top. But over time, they can and most definitely will add nicely to your bottom line.
1.) First off, every industry has leaders, do they not? Look around and see what specific aspects of the marketing process the leaders utilize within your niche. And see what you can creatively emulate and or modify etc.
You Become Semi Skilled At On Or offline Lead Generation And A World Of Possibilities Will Start To Become Available To You!
You know, things like, their current lead generation methods or their (all important) on and offline follow up process. Their initial contact process or their refund/return process etc.
Just improving in one or all of these areas (within) your business or service, by as little as five- ten percent can and will mean a ton more in long term incremental gross profits.
Emulate The Winners And Quickly Eliminate The Losers And watch The Long Term Impact To Your Bottom Line!
2.) By the same token constantly take a look outside your industry/niche, (where the real) mother of your innovation funnel inspiration will ultimately come from.
And see how leaders in other industries, re-sell current and re-activate old customers and or clients.
Or how they lead generate or how they license their expertise to other non directly competing industries etc.
3.) Watch how the leaders within your industry replaces out performing assets, how they employ their sales presentations. Online, frequent their blogs, opt in to their email/mobile marketing list, and follow their proven online marketing processes etc.
You’ll get an overall ‘real world’ education that’s practically priceless.
Truth Told You Can’t Possibly Take Full Advantage Of All The Untapped Marketing Opportunities Currently Available To You!
4.) Look for better (more) innovative ways to inexpensively upsell and cross sell your best customers and clients.
See how many different ways you can identify how the leaders (both) inside and outside your industry interact with their customers and clients.
How do they place banner ads or what type of offline display ads (if any) do they consistently use etc. What is their back end sales funnel process like etc.
Why Bother Trying To Re-invent The Marketing And Or Promotional Wheel When The Heavy Lifting Has Already Been Done!
5.) And finally.. You want to constantly avail yourself of opportunities to creatively adapt, borrow and modify any and all proven marketing and or promotional approaches within your overall sales process.
Because the leaders have already done the proverbial heavy lifting, now all you (and I) need to do is use your creative idea innovation funnel.
In order to properly cash in! Any questions? Be sure you share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin and or twitter.Let’s connect asap!
And don’t forget, if your really serious about mastering your effective communication in marketing skills. Then you’ll want to grab your 22 step small business marketing idea kit series.
Because as you know, it’s a $97 dollar value, but it’s free!
