How To Consistently Generate Massive Marketing Exposure For Literally Pennies On The Dollar! Part Two
So hopefully after initially reading and re-reading part one of this ongoing series. You now now have a much better understanding and far deeper appreciation of the completely different types of mass marketing exposure strategies and tactics, agreed?
Basically the far more utilized traditional methods are not only outrageously expensive. They also tend to be extremely one and done dimensional in nature. And sadly far too many profit seeking entrepreneurs will waste a ton of money and resources desperately trying to grow their customers base.
And while they (or you!) are doing so. They’ll quickly discover “how” outrageously expensive and non exponential the traditional mass exposure marketing route is.
Sure you or your major competitors temporarily get in front of a huge highly untargeted local audience. Usually via outrageously expensive local billboard ads. And outrageously expensive local prime time radio, TV or popular local newspaper ads etc.
And while you’ll generate a few leads which do ultimately convert into some first time customers. Your typical Cost Per Lead (CPL) is incredibly high. So let’s not go there and pro-actively look for some potentially profitable alternatives.
When It Comes To Effectively Promoting Your Business Or Service For Literally Pennies On The Dollar! (This Proven Approach Flat Out Makes Sense!)
First of all unlike the vast majority of your major competitors. You actually start preparing for your end of year “Blowout Sales” event as early as January of the same year. Here’s how you go about it. First as the local customers enter your store for your “new years” sales event.
They can’t help but notice an incredibly large sign music legend “Stevie Wonder” couldn’t miss. And at least some of you regular readers of this blog probably already have a pretty good idea “what” it’s announcing, correct?
It’s basically announcing your mega free drawing offer. For an extremely limited time. (Which depending on “how” responsive your local customers are. You might just extend it right up until a week or two before your annual “Blowout Sales” event.)
Every customer who enters gets a chance to win a $10,000 or X thousand dollar deluxe home entertainment center. (And if you guessed the system has all the modern day bells and whistles here. You’d be correct.)
Truth told, even though this mega state of the art deluxe home entertainment system easily retails for $10K – $11K. Your actual hard cost is 50% or less. So maybe you’re investing $5- $10K per month for 11 or 12 months.
So you could be potentially looking at a grand total of $120,000 dollars, (give or take) for the entire year. Instead of the $25,000 – $75,000 dollars per month on one of those outrageously expensive, dismally performing local billboard ad campaigns.
Let Your Major Competitors Keep Ignoring The Undeniable Long Term Profit Generating Potential Of Building Their Own Opt In Email List!
You wanna talk about the proto typical irresistible offer. How many retail appliance lovers do you think could enter one of their favorite retail stores. Notice a huge sign promoting a monthly free drawing of some kind.
Where at least one 1st grand prized winner each month automatically wins a deluxe home entertainment center of some kind. Which has a perceived value of at least $10,000 dollars or more.
And all they need to do in order to be eligible is to join your or your major competitors opt in email list. (Power List building 101 BTW.) So let’s fast forward and say by as early as September of the same year. This one power list building promotion has already generated a staggering 21,347 subscribers.
And this is after X% have (for whatever reasons!) already unsubscribed. Now about three weeks before your annual year end “Blowout Sales” event even takes place.
Instead of constantly wasting tens of thousands of dollars on those outrageously expensive local prime time TV, radio and full and half page ads in the local newspapers and or local throwaway guides.
Like your major competitors constantly do. Instead…..
Who Needs Potentially Expensive PPC Or Outrageously Expensive Local Prime Time Radio Or TV Ads To Let Your Tribe know About Your Annual Blowout Sales Events?
First of all let’s say you initially send your entire list a pre alert type of email message. And a respectable 39% of your 21,347 subscribers open it. This means for whatever reasons the remaining 61% did not.
But since you’re using the paid email service provider of your choice. You or someone qualified on your team immediately re-sends pretty much the same extremely time sensitive email message.
However, you do change (A/B split test) your subject line. And hopefully your second (or possibly third!) follow up email message generates even more opens and clicks on your links embedded in the body copy of the email message.
(Entrepreneur any idea “how” outrageously expensive it would be or quickly become to re-snail mail the remaining 61% of your direct snail mail database. Especially if the 61 or X% turns out to be 13,022 subscribers. (21,347 – 39% = 13,0222 remaining subscribers who didn’t open your initial email message.
And unlike the typical costs associated with direct snail mail. Your paid email service provider doesn’t charge you an additional nickel. So let’s say an additional 39% of the remaining 13,022 now open and click your links.
The More Opens And The More Clicks On Your Links! (The More Potential You Or Your Major Competitors To Generate Income!)
This means an additional 5,078 subscribers, (13,022 x 39% = 5,078 subscribers open your extremely time sensitive email alert message(s.). Here’s the really cool part. Those subscribers will be ethically bribed to frag a friend and or associate with them whose at least 18.
And just for doing so. They will be allowed to reach into your grab bag. And win some totally unexpected, really cool secondary prizes.
Here’s a small laundry list. 1.) They can win a $300 hundred or X dollar credit to a local, non franchised pizzeria shop. And they have one year to use the entire credit (in any combination they choose to!) Before it expires completely worthless.
(You’ll probably give away at least 100 of these. This way social media is ablaze with locals constantly bragging and directing other locals to your store. For a fraction of the traditional cost.
2.) They could potentially buy one state of the art tablet for your actual hard cost of X. (Entrepreneur what type of long term positive word of mouth and mouse buzz, do you think this one benefit will continuously generate.)
Your Marketing Or Promotional Budget Definitely Doesn’t Have To Mean The outrageously Conventional Route!
3.) You’ll also have at least 300 (maybe more!), extremely time sensitive $25 dollar gift certificate to a non franchised, local bakery.
4.) Plus you’ll definitely be sure and throw in at least 100 – $50 dollar gift certificates to one of the most popular local supermarket chains. With the major holidays coming up. You know these winners will be constantly bragging about their good fortune both on and offline, correct?
5.) You’ll also through in at least 200 $100 dollar credits from as popular local barbecue pit business owner. And they have six months from the date it’s issued to use it. Or whatever credits remain automatically expire worthless.
Again, these potential goodies are only available to you or your major competitors subscribers who drag a guest with them who are least 18. And every customer who spends over $400 or X number of dollars. They get to reach into your grab bag as well.
You throw in your little known marketing strategies and tactics for leveraging the local small business owners or service providers who attend your annual end of year “Blowout Sales” events. And watch your long term gross front and back end profits explode.
This is just the proverbial tip of the marketing iceberg for sure. But hopefully you now agree. Not all mass marketing exposure strategies are equal, correct?
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