How To Consistently Generate Massive Marketing Exposure For Literally Pennies On The Dollar
(Just Like The Ultimate Insiders Do!)
Let’s be brutally honest here, okay? Who reading this particular posts wouldn’t want to discover “how to” consistently generate some potentially bankable massive marketing exposure? Especially if it could consistently be done for literally pennies on the dollar.
Of course one of your most logical next burning questions is, so ‘how” do you go about accomplishing such an extremely lofty goal, correct?
Obviously this particular proven strategy is definitely going to take some much needed elbow grease, right? Sadly just reading these or any other words will not simply make things happen. But rest assured entrepreneur. Initially reading then consistently and strategically implementing “what” you can. The low hanging fruit on current or future marketing possibilities is definitely a good start.
And you’ll be light years ahead of your major would be competitors. Who for any number of reasons (aka) lame excuses will find reason after reason(s) for consistently doing little or nothing.
Let that undeniable fact be your rocket fuel for not only starting but systematically following through too. Because your overall long term results are definitely worth it.
Entrepreneur When It Comes To Consistently Generating Income Producing Assets And Or Resources! ( Your Creative Marketing Options Are Literally Wide Open!)
Case in point. Strictly for hypothetical marketing illustration purposes only. Let’s say you either own as an independent, non franchised retail appliance center. And one of your major competitors is currently spending a fortune on a local prime time radio, TV and local newspaper campaign.
Advertising, (but not necessarily marketing!) their annual “Closeout Inventory Liquidation Sales” event. Where once a year. Typically a week or two before “Thanksgiving” in America.
One of your local main competitors rents out a local jr. college gymnasium. Which is typically closed because of the upcoming “Thanksgiving” break.
So they rent this auditorium for at least two sometimes three days. Typically Friday & Saturday or Friday through Sunday. And they pile as much of their previously unsold inventory as possible into the gym. And starting early Friday at 9 am sharp. They open the doors and the locals pile in.
Of course looking for bargains galore. Of course what’s not so obvious during this two or three day mega bargain hunt is this. After all the smoke clears. And practically all of the gross sales are tabulated. And perhaps up to at least 30 days later.
When X percentage of the inevitable refund requests gets honored. And the cost of the outrageously expensive traditional advertising costs are factored in. Along with the cost of key staff members and X percent of inventory which was slightly or permanently damaged during the transporting to and from the event etc.
The retailer actually invested just over $95,000 dollars for this particular two or three day mega promotion. (Say what?) And these costs may or may not include their potentially expensive PPC (Pay Per Click) ad campaign(s) which typically add anywhere from $9- $44 dollars per click or more.
Just depending on which particular hyper competitive keywords or long tail keyword phrases were being bid on.
Entrepreneur Traditional Advertising Or Promotional Costs Can And Will Quickly Add Up!
You throw in the costs to not only rent the rooms. But any and all additional costs for certain types of temporary insurances. Plus the cost to have at least X number of off duty cops present etc. And their retailer has invested anywhere from $100,000 – $110,000 dollars upfront.
Which they have to subtract this amount from whatever they gross during the event. And hopefully there’s some leftover which they or you can refer to as initial gross front end profits.
Sadly, did you notice absolutely nothing was mentioned about strategically list building? So at the end of this event. Or any other for that matter. In order to re-create another local mob like attendance to their next annual end of year “Blowout Sales” event. You guessed it.
They or someone else is going to need to invest another $100K (or close to it!) in order to make it rain. On the other hand. What “if” when you decided to hold your annual “Everything Must Go!” End of the year inventory blowout sales event.
You (thank goodness!) took or take an entirely different approach. And as a direct result both your short and overall long term gross profit percentages were and are much more favorable.
This Is How And Where A Little Strategic Planning Definitely Gives You And Or Your Major Competitors The Edge!
For one thing you don’t wait about 30-60 days before you start planning for your annual end of the year “Blowout Sales” event. No way, instead starting way back in January of the same year.
You start systematically planting your marketing seeds for your potentially lucrative end of the year marketing harvest. Say what? Case in point. Unlike the vast majority of your local major competitors.
They’re content to keep spending (more like wasting!) a fortune on outrageously expensive local prime time radio, TV and full and half page ads in popular local newspapers etc.
And let’s not forget those outrageously expensive, dismally performing local billboard ads. But not you. (You or your major competitors will “discover” the step by step nitty gritty details coming up very shortly in part two, okay?
But for now do you agree consistently generating strategic mass marketing exposure for literally pennies on the dollar. Is definitely the way to go. If so, I’ll see you in just a little bit in part.
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