How To Build A Business From Scratch Without Going Into Debt!
So you’ve decided to strategically market and or promote, your semi cash strapped small business and or service, correct?
And basically, you’re aggressively looking into some advertising and or promotional alternatives, because of economic necessity, correct?
So the $64,000 dollar question now becomes, how to build a business scratch?
Without going into some major debt and or completely mortgaging your future. Of course it goes without saying.
You will most definitely need to continually invest, both your extremely hard money and irreplaceable time. Just not to the extent, the vast majority of your major competitors do.
Are You Ready To Discover How To Grow Your Business At A Totally Realistic Pace!
Here’s an incredibly versatile approach, to a potentially profitable marketing strategy.
Let’s say your single location, semi cash strapped,(non franchised), Mom & pop bakery business, has more than enough local competitors, correct? For sure. 😀
And even though truth told, you (like a ton of your major competitors), don’t really know the main metrics of your business.
But roughly, you are at least semi aware, your typical, ideal customers, are easily worth, somewhere between a low of $500 and a high of $3,000 dollars.
Give or take, over the next five to seven year period. And your local corporate clients, (meaning) the local men & women, who currently own their own business and or service.
They are typically worth far more, simply because they have direct access to both their employees/associates and other local, non directly competing vendors, of all shapes and sizes.
How To Grow Your Small Business With Marketing Leverage Dexterity!
For just a second, consider these two potential marketing approaches to generating some brand new, first time customers.
You and or a couple of your staff members, head over to the downtown business area. And you pass out, (say) a total of 500 two sided flyers.
And there extremely time sensitive, so your potential 1st time customers, need to bring the flyers in, in order to save X% off their first purchase.
This is a pretty standard approach, for a semi cash strapped small business owner and or service provider, correct?
It’s basically the marketing elbow grease approach.Right? 😀 However, the flip is this. Suppose you were to initially, approach 10-15 local small business owners and or service providers, with following proposal.
You will give the small business owners, X% off your gourmet baked goodies, in exchange for them periodically doing three things.
Keep Implementing Some Really Simple Business Building Ideas!
Maybe every other week, he/she will physically pass out your extremely time sensitive flyers, to their entire staff.Especially if they have multiple locations. 😀
And if they have their very own, VIP opt in email/mobile marketing list of subscribers.
They can periodically send their subscribers, some of your extremely time sensitive discount coupons too.
So at least some of these employee/associates and or customers of the vendors, will not only make that all important, very first purchase.
But at least 30% of them, will convert into long term repeat customers.
Secondly: They will send some of their very best long term customers, some of your extremely great tasting goodies, for Thanksgiving, Xmas, New Years, Mothers & Valentines and secretaries Day etc.
And third: These vendors will also send their vendors some of your goodies as well.
Hopefully you can much better appreciate, the potential long term marketing leverage, approach (B.), and or some other similar approach will consistently produce, correct?
The Right Customized Business Building Ideas Can Literally Be Your Springboard To Long Term Profitability!
Just to get your creative marketing juices flowing in the right direction. Stop and consider the potential math.
Let’s say out of the twenty local non directly competing entrepreneurs, you initially propose this to.
Only eight of them, (40%), initially agree to your ongoing conditions. But instead of you passing out 500 flyers, literally one at a time.
Now through the power of marketing leverage.You can literally cover a whole lot more territory, in at least half the time. For at least half the cost, correct? 😀
In part two, you’ll discover how to put this particular marketing strategy, on steroids, okay? See you in just a little bit in part two.
But for now, are you starting to appreciate, how to build a business from scratch? Without going deep in debt! Say yes! 😀
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
