How To Brand Yourself So You Don’t Have To Constantly Spend A Fortune!Part Two
So after reading part one of this ongoing series.Are you now,(hopefully) far more confident, about how to brand yourself profitably, right?
And the really good news is, you (unlike) the vast majority of your major competitors, don’t have to constantly waste a fortune on doing so.What a relief, right? And when you get strategic with your brand building.It can and will, ultimately lead to.
Several, potential ways, for you to not only create, but profit from some multiple streams of income producing opportunities.And remember, the type of strategic branding, (you and I), will be pro-actively participating in.
It’s not about image per se. Instead it’s primary purpose, is to help you quickly build and establish, a positive reputation, among your ideal prospects, customers and or clients.
And systematically do so, for a fraction of the traditional cost.Which means, (over time), you can and probably will, gradually increase your overall market share, for literally pennies on the dollar.And consistently do so, right under your major competitors noses.
Plus, build some rock solid, business and personal relationships along the way.Which is also a god thing, is it not?
So Who Else Definitely Wants To Build A Brand Which Ultimately Becomes An Incredibly Valuable Asset And Or Resource!
Case in point. As you recall from part one.One of the most powerful and potentially profitable marketing strategies, you’ll initially test, is the one, where you pro-actively work, with both the hotel you rent a rather large ballroom, for one night.
And the local DJ, whose not only incredibly popular. But they also have an extremely active and pro-active, social media following. Especially on Facebook and twitter.
This being the case.Going forward, you make the following proposal to both the hotel manager and their vendors.Now every time the hotel manager of the staff rent any of their higher end ballrooms.
As an extra special incentive, the hotel managers, will start providing their periodic guest, who either rent out one of their most expensive ballrooms or suites.Like in the case of a couple celebrating their wedding anniversary.
Or if they have some vendors, they’ve been literally doing business with for years. Your firm will gladly provide them with at least three, extremely time sensitive, discount coupons.
So they can save at least 15% off one of your mid level champagnes. However, just for them joining your opt in email/mobile marketing list. And dragging a friend with them to your store, whose at least 18.
Are You Starting To Truly Appreciate How You Can Pro-actively Use Some market tested Non traditional Marketing Strategies Or tactics To Successfully Build A Potentially Profitable Brand!
And as long as they do so before the hand written expiration date on the coupon expires.They automatically get to purchase, one of your best tasting and selling, mid level champagnes, at your actual hard cost. Plus, buy one of your mid level dinner wines, for a whopping 50 (or X%) off as well. Say what?
You know this one incredibly simple marketing strategy, will cause a flood of positive, word of mouth and mouse buzz, correct? And tons of pictures and really cool videos, constantly being shared all over social media as well,correct? Absolutely.
And here’s your basic promotional strategy, with the DJ’s who get hired to provide the music for the events.
Since the DJ will be constantly working all over the local area, correct? And power networking, with lots of influential and affluent, potential customers.
One of your top associates, will also attend, some of these higher end events.
And basically, here’s one of the strategies you’ll implement, with the help of the DJ. At some point during the event.The DJ will announce, every person in attendance, who makes at least a $200 dollar donation or more, to a specific local charity.
They or their company, goes into a raffle for the evening. And the 1st grand prize winner, automatically wins, one of your $1,200 bottles of champagne. Say what?
Who Says Corporate America Has The Very Best Approach To Systematically Building Your Brand!
Think about it. An individual or a company rep in attendance, invests just $200 (or X) amount of dollars, and receive an extremely great tasting bottle of your companies champagne.
You know they’ll be constantly bragging about that, correct? For sure.Both on and off of social media.Plus, every business owner/service provider in attendance that evening.
The DJ will direct them to the giant punch bowl set up near their equipment. And every hour on the hour, the DJ will have a lady in attendance, to pull out one of the business cards.
And each business owner, (and or) their designated representative, will have the next 72 (or X) number of hours, to drag a friend with them to your store, whose at least 18.
And as long they do so, before the hand written date on the back on the business card,written by the DJ expires. The business owner and or service provider, automatically gets to purchase, one of your $650 dollar bottles of champagne, at your actual cost.
Otherwise, (if) for whatever reasons, they decide to come alone. They still save 25 (or X%) off, any one particular bottle, of your best, mid level champagnes, up to $500 dollars.
Hopefully you can now, much better appreciate how to brand yourself, for literally pennies on the dollar, correct? Great. See you in just a little bit in part three.
Are You Starting To See And Better Appreciate How Effectively Branding Yourself Is Definitely Not About How Much Initial Money You Have?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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