How To Brand Yourself So You Don’t Have To Constantly Spend A Fortune!
Up to this point, in your entrepreneurial venture.Whether it’s on or offline. Has the thought entered your mind, how to brand yourself successfully, without having to constantly write, really big checks? If so, welcome to the club.
And BTW, the type of, potentially profitable branding, being advocated in this particular blog post.
Is not the the type of typical, glitzy corporate branding, which is extremely common, with the fortune 100- 500 types of organizations. No way.
Instead, merely substitute the word branding with reputation. Because by and large, the more successful, you (and or) your major competitors, marketing strategies and or promotional ideas are.
The bigger your reputation will become, in the eyes of your ideal prospects and or customers/clients.
And can you really put a price on that?
Here Are Some Really Simple Business Branding Ideas You Definitely Should Stop Ignoring!
Case in point. Even though you’re one of the most skilled, senior marketing and PR (Public Relationship) managers, in your specialty beverage distributorship company.
Since you no longer buy into the mindset, which says, just constantly write extremely big checks, for the all too typical, outrageously expensive, dismally performing, glitzy, corporate types of traditional advertising campaigns.
Which unfortunately, far too many, aspiring entrepreneurs, initially fall for. Before the economic reality quickly sets in.
And they realize,and formally acknowledge they simply can’t afford this outrageously expensive, dismally performing approach.
One of this years stated goals, is to improve the retail sales, for both your higher end dinner wines and your extremely great tasting, higher end champagne.
Your higher end dinner wines, typically start at $389 and your higher end champagnes normally start at $550 dollars per bottle.
It’s A Darn Good Thing Your Long Term Marketing Strategy Revolves Acknowledging The Importance Of Brand Building!
Plus, since your ideal customer, has a current, total lifetime customer value metric, of somewhere between $450 – $3,500 dollars, give or take over the next 5-7 year period.
Basically, what you’re initially looking for.Is a proven,relatively inexpensive, yet constant -and steadily growing- source, where both your ideal prospects and eventual first time and repeat long term customers are constantly hanging around.
Because wherever they’re at, it definitely equals, a golden untapped marketing opportunity, for you and or your major competitors, to strategically position yourself, as a go to source, for high end, extremely great tasting dinner wines and champagnes etc.
Here’s One Of The Thing All Really Successful Marketers Have In Common!
You pro-actively seek out, at least two, local, rather upscale event promoters.You offer to pay all or most of their rental fee, to host one of their extremely popular, Saturday night events.
Typically, they’ll pay, anywhere from $500 – $1,100 dollars, to rent out a really nice facility for just one night.
And typically, they’ll hire an extremely popular, local DJ, to provide the music.Or a local band.You also offer to provide, at least the first $5,000 (or X) thousands of dollars, of some of your best tasting and best selling champagne.
On top of helping them pay the cost to rent an appropriate facility for one night. Your obvious reasons being. Since at least 90% or more, of those in attendance, will be local men and women, who earn high five or six figure a year incomes.
Part Of Your Long Term Marketing Plan Is To Gain Both Direct An Indirect Exposure To Your Ideal Customer And Their Personal And Professional Inner Circles!
So consider what is very likely to happen. Let’s say anywhere from 250-300 local men & women, who earn really nice incomes.They are exposed to a free glass, of one of your best tasting and best selling champagnes.
There is a very good chance, at least 40% of them or more.They will definitely want to purchase, at least one bottle of your very best tasting champagne and one bottle of you very best tasting dinner wines as well.
Which means, this initial front end transaction alone, will equal just over $1,000 dollars, in gross front end profits, minus your actual hard costs, correct?
So 40% of 300 equals 120 locals, correct? (300 x.40 % = 120 locals.) And these 120 individuals, who initially spend $1,000 dollars each.This equates to an initial, gross front end profit of $120,000 dollars.Correct?
Minus your actual hard cost of X.
Start Consistently Combining Some Pro-active Forward Progress To Your Most Practical Entrepreneurial Ideas And Or Strategies! (And Watch Your Business Or Service Steadily Grow!)
Keep in mine.Your initial front end $120,000 dollars, is the direct result of just one of these popular events, right?
And you know, those 120 (or X number) of locals, who purchase those first few bottles of your higher end beverages.They’ll definitely spread the news, both on and off of social media, right?
Which means, (over time of course.) They’ll let friends, family, co-workers, respected associates, employees, neighbors and or organization members know,just how great tasting, you higher end beverages are.Will they not? Absolutely.
In part two. You’ll discover at least three more battlefield tested ways, to not only strategically generate some positive word of mouth and mouse buzz.
Why Let Your Initial Lack Of A Huge Advertising And Or Lack Of A Huge Promotional Budget Define Your Long Term Marketing Success!
But how to brand yourself, without the all too typical, outrageous price tag.Which normally comes with it.Sound good? Great. See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social
media sites or tweet this.Thanks!
You Definitely Need To Start Leveraging Your Word Of Mouth And Mouse Marketing And Promotional Assets!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.)It’s a $97 dollar value and it’s free!
