Have you ever heard the saying “Good judgement comes from experience, and unfortunately the experience usually comes from bad judgement!”
When it comes to effectively promoting your information marketing business.
You’ll often struggle in vain like a blind squirrel, without the proper guidance and or training/mentoring etc.
All too often, (especially) in the beginning of your success journey, you’ll consistently stub your toe many times, unless you invest in a quality ‘how to’ education of some of some kind.
On the other hand, proven how to small business marketing ideas and or strategies, (can and definitely will) fatten your bank account,providing you consistently implement them.
These next three brain dead simple marketing ploys and or strategies, will absolutely sky rocket your long term profits.
Especially if you or your top joint venture (JV) partners, ever promote your product or services via one of those free offline, 60-90 minute ‘how to’workshop formats.
How You Can Add An Extra 25% In Long Term Profits To Your Bottom Line! ( Using These Three Incredibly Brain Dead Simple Marketing Strategies!)
(FYI: The free 60-90 minute ‘how to’, introductory power workshop approach, in order to lead generate (list build.) And ultimately close more sales, is a time tested proven sales model.) Is it not?
Free offline 60-90 minute ‘how to’ seminars/workshops are an incredibly lucrative way to accomplish three things.
1.) Position and establish yourself as a trusted and credible ‘go to’ industry expert.Or at least, the semi connected, up and coming, ‘go to’ source. 😀
2.) You create an extremely targeted list of future prospects to follow up with and gain powerful future referrals from.
3.) You can (inexpensively) conduct powerful research in order to discover what type of products or services to offer to your list in the future.
You Can And Should Inexpensively A/B Split Test Various Components Of Your Overall Sales Process In Order To Create Future Additional Streams Of Income!
1.) Strategy # one: In order to strategically increase your long term profits at your offline ‘how to’ workshop events, suppose you start offering low cost, (yet) high perceived value free, sales incentive bonuses of some kind, in order to induce more front end (initial) sales.
And they can either be your own products or product and services that your top joint venture partners supply.
Offering free (low cost) yet high perceived free bonuses with the purchase of your main products or services, is a proven marketing strategy. Start testing it and see for yourself.
2.) Strategy # two: Have ever noticed (at these) live events and or workshops (how) the promoters will strategically offer the first X amount of people that sign up for the main workshop or sign up for the 14 day trial membership etc.
They get get an incredible $997 dollars in valuable free bonuses, plus as an additional bonus, (the first) 25 people only also get an additional free 90 minute (one on one) power consultation with one of the respected industry insiders valued at X!
Meaning- in addition to the already generous $997 dollars in valuable free bonuses (or X), the 25 buyers (only) also receive a free 60-90 minute (one on one) No holds barred power consultation valued at $375 dollars or X!
3.) Strategy # three: Have you ever sampled one of those tasty desserts that’s offered at your local supermarket?
You must realize that a certain percentage of the people that do (ultimately) go on and make an initial purchase of the product.
And so it goes with you. By strategically offering your initial free 60-90 minute one one power consultations as an additional bonus to (either) your own live workshop events and or your top JV partners events.
Rest assured (provided) of course that you deliver the goods during your free session. A certain percentage of the participants will upgrade to either your monthly maintenance plan (that costs) just X amount of dollars per month.
Or they’ll upgrade and purchase anywhere from 1-3 more hours at your regular retail rate. Either way, you’ll have their contact information and you’ll be able to inexpensively follow up with them in the future.
Record Or Video Tape Your One On One Consulting Sessions And You’ve Just Created An Additional Long Term Profit Center!
The other thing (it makes) total sense to do is; record at least 12 of your paid 60-90 minute one on one power consulting sessions and offer them as another additional free bonus (to your customers) as soon as your guarantee date expires.
For ex; if your normal hourly consulting rates are $250 (or X.) Then simply multiply $250 x 12= $3,000 dollars.
And offer your $3,000 dollar (retail value) CD series to the people on your list at just 40%- 60% of it’s normal retail value or $1,200- $1,800 dollars (with flexible payment) terms of course!
And offer it free to any customer that purchased any rather expensive product or service (and or) affiliate product or service, and they haven’t asked for a refund within your guarantees permitted time limit.
Meaning – if your unconditional money back guarantee is for 90 days. Give them this additional (unadvertised) free bonus sometime after the 90 day grace period.
Inexpensively test these three incredibly simple strategies and in no time at all, you’ve got a surefire winner!
Q.) Which one of these three powerful strategies will you apply to your business first and why?
As always, if you got any value out of this post. Please Google Plus or tweet this. Thanks!
Be sure you grab your explosive free 22 step small business marketing idea kit series.
And discover step by step how to strategically increase your profits by at least 25% in the next 90 days or less!
It’s a $97 dollar value and it’s free!