How The Ultimate Insiders Strategically Use Their Asset Management Skills To Out Fox Their Competitors!
Ever notice “how” whenever there is a major rain storm , (especially) when it’s typically out of season and therefore totally unexpected!
How there is a whole lot of potentially negative unintended consequences that often occur, as a direct result of all the excessive water overflow?
Stuff like trees slumping over,and sometimes literally being split in two.
Or how potentially dangerous major power lines often (temporarily) going down etc.
While those unintended consequences mount, by the same token.
Extremely savvy entrepreneurs (no matter) “what” the specific size their company and or service is.
They can (and more times than not), effectively utilize and “benefit” from creative asset management strategies and or tactics!
Meaning: often times they receive additional (major) benefits, they hadn’t originally even thought of and or planned on!As a direct result of their proactive marketing approach!
And they often benefit (both) in the short and long term.For ex: let’s start out with a rather typical (hypothetical marketing example.)
Which one of the major corporations might use (on a massive scale), and then work backwards, to show you “how” an extremely savvy,local business owner and or service provider, can and should use a bit of strategic (not to mention) creative asset management as well.
Who Else Wants To Know How Savvy Entrepreneurs Consistently Use Their Creative Asset Management Skills To Completely Out Promote Their Major Competitors?
Take one of the major car rental companies.Wanna take a wild guess “how” many total cars they lease per day?Probably a lot right?No doubt.
Stop and think about what typically happens during the entire daily/weekly car rental process.The average customer fills out the necessary paper work.(On or offline) and then pays, gets their keys and heads off into the sunset until it’s time to return the car,correct?Pretty much.
Now then, let’s say this particular car rental company (which is currently) in fifth place in terms of overall market share.And total social media marketing awareness buzz.
And they’d really love to become highly proficient at good old (tried and true) cost effective email marketing.
(Or it might be social media marketing or whatever.) So they decide to strategically tap into their current customer base-s, (creative asset management.) So they place a two sided 8.5 x 11 inch flyer on every cars drivers seat! Say what? Stay with me here.
And the main power headline (in big bold red letters), after they’ve consistently tested, tracked and tweaked, will simply read.“Do You And Or Your Company Have Proven Results With Opt In Email Marketing?”
It’s Always A Good Then Any Time You Can Help Your Customers Or Clients Strategically Move To The Very Next Level Or Two!
And basically the main body copy goes onto say, the car company is looking for any company and or individual, that can prove, they know“how to” strategically grow an opt in email list, without necessarily having to spend tons of money on outrageously expensive, on and offline traditional advertising methods!
And can basically start virtually from zero and grow to 25,000 opt in subscribers or more in the next two years or less!And has a documented track record to prove it!
And they’re also willing to both set up and manage an ongoing follow up email marketing campaign for this particular car rental agency, for 25% (or X%) of the monthly gross profits!(In lieu of being paid an ongoing standard consulting fee of any kind!)
Plus, receive an ongoing affiliate commission of X from the eventual paid email service provider.
The car rental agency ultimately chooses to handle their account.(Provided of course, they are a registered affiliate with that particular company.)
There Are Always Tons Of Proven Ways To Strategically Manage Tangible Assets!
The (side A.) of the flyer, will also go onto mention, (more like) strongly suggest, that if the “reader” of this flyer personally knows of any such individual and or company.
And they personally introduce the car rental agency to them and some type of ongoing arrangement is reached!
The person (and or) party that successfully referred them, will automatically win a $5,000 dollar a year (combination) credit of airfare, 4 or 5 star motel fee. And car rental fee paid, courtesy of the car rental agency! 😎
That’s correct,up to a $5,000 dollar a year credit!Meaning: the car rental agency will fund (via) ongoing credits, the first $5,000 dollars worth of travel expenses (every year), for their (referral agent) as long as they use the agents contact!
And of course, they can always (if need be) increase the annual credit amount! 😉 Just so they can be sure and get their best customers and repeat customers, aggressively texting and tweeting 24/7!
And literally yapping it up non stop, whenever they’re in the company of another human being! 😎
Right Now On Some Level And To Some Degree You’re Potentially Sitting On A Potential Untapped Goldmine Worth Of Marketing Possibilities!
See “how” this brain dead simple, (creative viral word of mouth and mouse marketing) approach to securing a potential vendor ,let’s them be proactive, with regards to strategic asset management? Say yes!
And the car rental agency, will also throw in a few extra incentive bonuses as well!
Such as (as soon as) the vendor satisfactorily reaches (at least) 25,000 opt in subscribers, the car rental agency will automatically do the following three or X number of things.
(A.) They will automatically record a 1-3 minute testimonial video the vendor can use from now on!(B.) They will agree in writing to personally introduce/recommend the vendor to at least three other non directly competing companies, the car rental agencies owners are personally on a first name basis with!
(C.) And finally, they will also agree to add the vendors link to one of their opt in list follow up sequences, that’s B2B (Business to Business) related.Basically touting the vendors results achieved and outstanding, ongoing customer service etc!
And they simply direct all serious inquiries to contact the agency directly, via the contact page on their mobile responsive WordPress blog.
Of Course It’s Pretty Easy To Be Creative With Your Asset Management Tactics When You’re A Big Company Right?
Now that’s a potential macro marketing approach for a huge company, when they’ve already got the big bucks and therefore a huge and ever growing customer and repeat customer base,correct? In part two, we’ll explore “how” your typical small business owner and or service provider, could use the same basic approach, to make more money, okay?
Until then, can you see “how” creative asset management can and will lead to some potentially lucrative long range marketing opportunities? Good!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
Don’t Think You Have To Be Some Type Of Fortune 100 Or 500 Size Company To Benefit From These Market Tested Strategies Or Tactics!
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This article is fantastic and i got some good information by reading this.Thanks a lot.
Thank you for your awesome comment Jamie!
Your incredibly kind and inspirational words, are greatly
appreciated!