As you previously discovered from part one of this series about effectively using proven follow up marketing strategies, there is an absolute ton of passive long term profits sitting on the table, just waiting for you, or your major competitors to tap into.
So it may as well be you. Don’t you agree? After all, you’ve (in some cases) literally spend a small fortune, plus invested your extremely valuable (not to mention) irreplaceable time, in order to find and cultivate this business,right? So why not maximize your profits?
The Real Long Term Power Behind This Proven Follow Up Marketing Strategy!
Just as a quick aside: ladies & gentleman, did you know, that a staggering 85% of most people (that includes) both teenagers and adults, actually rate fear of public speaking, above fear of dying!
That’s a really eye opening stat, wouldn’t you say? Here’s how it relates to you (us) as savvy marketers! First, there is a extremely good chance that part (if not) most of your extremely valuable customer/client base feels exactly the same way, when it comes to providing your business, product or service, with those long term bank account filling testimonials!
That you can use over and over, for years and years to come! Do you the leverage? You do something extremely profitable once, but you profit from it, from now on!
That being said, there’s an extremely chance, a certain percent of your valued customer/clients, absolutely do not (or will not!) go in front of a camera! No way!
But in all honesty entrepreneur, can you really blame them? After all, you (that is at least) 80% or more of you reading this, absolutely positively will not voluntarily go in front of a video camera in order to leverage youtube!
(But here’s the really odd/ironic part about your refusal to do so!, You can (and should) be consistently creating short 2-7 minute “how to” Power Point presentations, about the incredible benefits associated with your business, products and services.
Because you don’t even have to be in front the camera at all to do a PP presentation!) So don’t be too judge mental! Yours truly resisted doing video at first as well!
However, it was primarily because of a real lack of “how to” effectively use the totally excellent Camtasia studio software.(No, that’s not an affiliate link!)
But now that, that particular hurdle has been (at least) partially overcome! (Thank goodness one of my coaches taught me the basics! (Thanks Becky!)
My youtube channel will have far more (off camera) “how to” Power Point tutorials on them! Plus, the other hid advantage to strategically creating and recording these off camera “how to” problem solving PP videos, you can them upload them to high page ranked sites like slideshare.net and they’ll continue to market for you 24/7!
The One Or Two Percent Of Your Valued Customer Base And Your Proven Follow Up Marketing Strategy!
As with most things, when you finally boil it down. It really gets down to the precious one or two percent! Don’t you agree? In this particular case, that figure simply refers to, the precious one or two percent of your/our valued customer/client base, who guess what?
Have little or no fear of being video taped! And thus, would absolutely love to be recorded!
But entrepreneur, since this is such a rare commodity! You’ve got to reward (bribe) them extremely well, for both their continued patronage! And their long term contribution to your bottom line! So make sure to provide them with some of your best market tested free bonus goodies, and include some from some of top your top joint venture partners as well!
That my friend, is the real secret to utilizing an effective long term follow up marketing strategy, that pays you for years and years to come! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!