So what specific steps are you taking right now to create long term consumer loyalty?
(And How You Can Too!)
Do you think your target market really cares (how) or why you go about creating consumer loyalty?
Do you think they actually lay awake at night, wondering if your particular business is going to be around in the next six months or less?
And of course you must realize your potential customers and clients could care less about whether or not you turn a profit, right?
Or whether or not some prime time Wall St. analyst will down grade your stock (if you happen to be) a publicly traded company.
Not a chance! But guess what cadets? When consumers are actively doing business with you (or) they’re seriously considering it.
They most certainly care how you actively go about creating consumer loyalty.
How To Create Consumer Loyalty!
(Just like The Ultimate Insider’s Do!)
No my friend (sadly) when it comes to the actual day to day running of your business (on or) offline. Your potential customers and clients etc; (point blank) could care less!
It simply doesn’t concern them. However, when it comes to getting the most bang for their buck. They are most definitely interested.
Case in point: let’s suppose (strictly) for illustration purposes only, that you & yours fancies various types of authentic Mexican foods.
And in your particular town, there are four fairly decent places, that are all reasonably priced, that fit this bill.
They’ve all got friendly staff, clean eating areas etc.
However, one particular place hangs a huge sign out front every Tuesday that says ” Kids under twelve eat what they weigh!’ Maximum of five kids under admitted with at least one adult 18 and over!
Guess where you’ll probably frequent on Tuesday’s whenever you feel like some really good authentic Mexican cuisine?
All things else equal.
The initial makings of true (long term) bank account filling consumer loyalty! Would you not agree?
It only Takes A Little Creative Energy To Create Long Lasting Consumer Loyalty!
In keeping with the Mexican food theme; let’s go a little deeper and see how else you could easily and inexpensively create, some long lasting, bank account filling consumer loyalty.
For every person and or couple (meaning) any two adults 18 and over that bring kids under twelve to your restaurant on Tuesdays. (Or whichever day you chose.)
Make sure you hand them a special VIP coupon (as their paying), that says “Bring at least three kids under twelve with you on Fridays and one eats free!’
Plus, you pay just two dollars (or X) for every large jumbo pitcher of soda! (And for every couple 18 and over that brings at least three kids with them on Fridays, your automatically entered into our Family Fridays special free drawing!
Go to our website to be entered and read about all the fabulous details! Once they opt in, your state of the art paid autoresponder service.
Basically your follow up opt in email series will send them special announcements and reminders etc. And various coupons.
These are the main three things that you’ll constantly do by (inexpensively) testing in order to create long term consumer loyalty.
A.) Always surprise your best repeat customers (meaning) the ones that initially come in on Tuesdays or whatever your set day is for giving kids under twelve your special price break.
Then you give them one of your best market tested (bounce back offer) coupons, that invites them to come back to your Family Fridays special.
And for every order over X amount of dollars (the higher end) of course. Give them some totally unexpected free (or super) discounted gift certificate! Or something one of your valued joint venture partners supplies you for free!
For ex: you might give every customer that spends over $50 dollars on Family Fridays, a first time customer 25% discount coupon to some local offline store that caters to kids.
It’s totally unexpected and it really helps them out, especially around the time that school starts or during the beginning of the holiday season.
Creating Solid Consumer Loyalty Is A mindset Not Just A Process!
B.) You must take advantage of the different segments of your customer base. Inexpensively test starting clubs for your various groups. Like a senior citizen discount day.
Happy anniversary prices for couples. College students and any other segment that frequents your place.There’s a ton of money to be made by acknowledging their patronage.
C.) The other way to inexpensively create long term consumer loyalty is constantly rewarding their patronage.
For ex: start a kids under twelve club!
Each month one grand prize winner (meaning) a kid twelve or under, gets to invite nine other kids twelve and under (with at least two adults 18 and over to your restaurant on a Saturday afternoon.
And they get their choice of either pizza or wings or if they prefer Mexican food.
Plus all the soda they can drink. Maybe hire a really good local Magician! Take lots of picture and video footage to add to your blog etc.
And create some ten shirts that say “I attended the best kids all you can eat party free! Why didn’t you!”
And add your special lead capture page address! Those T-shirts will cause the other kids Mom & Dads to want to know what all the fuss is about.
There in a nutshell entrepreneur, is how you can create long term bank account filling consumer loyalty.
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