How The Right Direct Marketing Perspective Can Make All The Difference! Part Two
So hopefully after reading and digesting part one of this ongoing series, you definitely better appreciate, why developing the right direct marketing perspective, is so potentially profitable, correct?
Great. This is really good to hear.This being the case. With your permission.
Let’s completely flip the marketing script here. Huh?
Meaning, part two of this ongoing series, is (hopefully) going to take your marketing mind, in a completely different direction.
And by doing so, you should (by the end) of this particular post and the remaining installments in the series, be able to truly appreciate, why you simply must develop (asap), a far more expansive direct marketing perspective.
Let’s turn the page and get started.
So Why Is Developing The Right Direct Marketing Perspective So Potentially Profitable!
First of all, as you recall, part one dealt with an extremely marketing savvy, retail furniture outlet, doing some rather non traditional, marketing and or promoting, correct?
So, let’s say you currently own a single location retail jewelry store.
An rather than simply keep wasting, literally tens of thousands of dollars, month after month.
On dismally performing, (no to mention) outrageously expensive, traditional advertising and or promotional campaigns.
You’ve finally decide, to go the underground, ninja marketing, less traditional route. Good for you! So glad you’ve finally come around. 😀
You Can Definitely Build An Extremely Profitable Sales Funnel Simply By Targeting Those With Considerable Influence Of Some Kind Or The Other!
Case in point; you did happen to take notice of the particular image included with this post? 😀
You see those rather unassuming looking golf shoes? My friend, golf enthusiasts, (right away) recognize, those babies. 😀 Because their the higher end Peter Millar golf shoes.
Which can and easily will set you back $300-$400 dollar a pair! Say what? 😀 That’s correct.
Here’s the point. Golf enthusiasts, (especially) the professional ones, who earn high six & seven figure a year incomes.
They think nothing about, dropping that amount, on their golf shoes and other (must have) golfing accessories! 😀
Even though, (truth told), they have virtually no realistic chance, of ever earning a dime on the PGA (Pro Golfers Association) tour. 😀
And or ever, at least shooting par, in 18 rounds of golf, at the local country club, where they’ve been a paying member, for the last umpteen years. 😀
You Can Definitely Build An Incredibly Profitable Marketing Funnel Around Your Target Audiences Hobbies!
So imagine this particular direct marketing strategy and or tactic.Since your typical, dismally performing, outrageously expensive, traditional advertising and or promotion campaign, would typically produce semi qualified leads, from anywhere between $200 -$475 dollars each! Ouch!
What about if you reached out to a local husband and wife team, (whom you’ve literally known for years),who have co-owned a Mom & pop style sporting goods store for years.
And you want to help them increase, their current word of mouth advertising buzz. And do so, for literally pennies on the dollars.
And you also inform them, your proven positive word of mouth and mouse marketing strategies and or tactics, will definitely raise their current social media status too! 😀
So of course they’re all ears.Right?
Simply By Truly Understanding Some Proven Lead Generation Strategies Definitely Gives You A Decided Edge!
Here’s what you initially have in mind.Each month, when their brand new order of vintage, (high end) Peter Millar golf shoes arrive.
Only the ones which currently retail for $250 dollars and up! 😀 The first twenty five (and or X number) of local golf enthusiasts, who purchase them from their sporting goods store.
Both the owners and their professionally trained sales associates, are to hand these local (higher income earning individuals), a rather fancy looking, sealed envelop.Say what? 😀
And it will simply have the words, in big bold red print (on the outside of the envelop), “Thank You!”
Isn’t It Time You Definitely Started Forming Some Mutually Beneficial Strategic Alliances With Some Non directly Competing Vendors!
Inside, they will find a credit of $150 dollars (or X amount of dollars) shaved off the cost of the shoes! Say what? 😀 Compliments of course, of your retail jewelry (and or ) retail appliance store.
And the customary,market tested, two sided index card.
Side (A.) will invite them to join your VIP opt in email/mobile marketing list. For their chance to win a $2,500 dollar shopping spree at your retail jewelry outlet! Pretty cool, right? 😀
And side (B.) invites them to come to your store, before the hand written date, (which the sporting goods stores associates), hand write on it, before sealing it.
You Take The time To Develop Some Bankable Lead Generation Skills And Watch How Fast Everything Else Starts To Fall In Place!
And once they do so and drag a friend and or colleague along, whose at least 18. They automatically save 40 ( or X%) off their total bill.
Which absolutely no minimum purchases requirements! Say what? 😀 That’s correct.
So hopefully, in part two, you’ve discovered, both how and why, developing the right direct marketing perspective, is simply a must! Don’t you agree? Great. See you in just a little bit in part three, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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