Do you have the proper marketing management process working for you?
(Plus Help You Zero In on Your Ideal Customer Or Client!)
Have you noticed how the average small business owner and or service providers, basically love (initially) the two most under performing marketing approaches, the first being the ‘tombstone ad approach”, nick named that because those type of outrageously expensive ads are pretty much dead on arrival!
The second being, the (one step) “buy my product now” approach. Sadly, far too many online marketers, think they can sell to complete strangers (on the first visit to their site) and they get a rude awakening, when less than one out every one hundred visitors (sometimes) many more, leave without purchasing anything!
Most of which, are never ever coming back!
The Marketing Management Process And Your Long Term Success!
Sure if your business has deep pockets like Nike or Pepsi etc. And you can afford to simply pound your message into the consciousness of the typical consumer.
That approach may eventually work for you. But not if your the typical cash starved small business owner and or service provider.
In fact with the ever increasing cluttered marketing place, you’d be more than lucky if your intended prospects actually saw your ads in the first place.
In fact, if you take a close look, you’ll see tons of small business owners and service providers, such as Realtor s to Independent Insurance agents, trying (in vain) to do “one step, buy my product now” approach.
The Five Step Marketing Management Process And How It Will Benefit You!
Since you already know (or at least) you should, that people buy from people they know, like and trust. and since people are basically skeptical to begin with, and they hate having to make decisions, especially if they involve the potential of being wrong!
So your long term marketing management process needs to take these issues into consideration. And you also want to build it around the premise that you’ll give your prospects what they want.
And remember people (your prospects) on or offline, want affordable solutions to their problems! So the main job of your selling sequence, is to discover (asap) exactly what they want, give it to them, faster, and more effectively than your major competitors, and you’ll maximize your marketing results!
Let the following five steps, help you build a successful marketing management process.
1.) Step one: The problem/prospect component. The better you target your prospects, the less, time money and effort it will take to properly identify them.
Far too many beginning marketers (mistakenly) believe, that everyone with a pulse is their prospect. There are basically two fatal flaws with this line of thinking.
A.) You don’t have enough money to reach everyone!
B.) Not everyone wants or needs your product or service!
2.) Step two: Solution: product/service: Don’t made the (all too common) mistake of thinking, that just because your in love with your product or service, everyone else is too!
After you’ve properly identified your prospects unmet want or need, it’s time to determine if your product or service can satisfy their needs or wants.
A Properly Constructed Marketing Management Process Can Dramatically Increase Your Overall Conversion Rates!
3.) Step three: Making irresistible offers: Basically you will be employing three general types of Irresistible (magnetic) offers.
A.) Magnetic offers that initially generate your ideal prospects.
B.) Magnetic offers that generate (the all important) first time customers.
C.) Magnetic offers that systematically lead to repeat sales.
You can’t just throw money at advertising venues, screaming at your prospects that sell Insurance or houses etc.
Your prospects will (however) respond to a clear concise “Irresistible offer” they simply can’t refuse!
4.) Step four: Response: your all important call to action: Far too many (otherwise) savvy marketers, make the fatal mistake of thinking, that after your prospect reads your marketing material, that they’ll know what to do. Wrong!
You must have an all important “Call to action!” Meaning- you must tell them exactly what you want them to do next!
5.) Step five: Your mediums of distribution: You match your distribution vehicles (initially) to the ones that best match your prospects normal pre consumer patterns.
`You actively employ as many of these five proven marketing avenues as possible and you’ll have an incredibly effective marketing management process.
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