How Some Incredibly Successful Entrepreneurs Still Leave A Ton Of Unclaimed Profits On The Table!Part Two

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How Some Incredibly Successful Entrepreneurs Still Leave A Ton Of Unclaimed Profits On The Table!Part Two

Remember in part one, you discovered how computer education publishing giant, (and extremely marketing savvy entrepreneurs) Maran graphics, sold an astounding 10 million hard cover copies, of just one of their extremely popular, “how to” computer educational books alone!

That’s pretty freaking impressive, no matter which standard you happen to measure it by!Don’t you agree?

For sure. But here’s the thing, the fact those extremely savvy entrepreneurs sell that many (hard copies)  of one of their particular (educational) books, is merely the beginning of their potential, perpetual money making goldmine, not the end!Huh? Exactly!

Case in point, as you also discovered in part one, simply by adding one of their best “market tested” stickers, to the first page of every physical book they sell, they could and should be making some type of offer to build their opt in email/mobile marketing list, simply by leveraging their current (paying) customer base!

Ladies & gentlemen, simply by systematically implementing that one incredibly simple, not to mention, mega proven marketing strategy alone, they (or you) could easily increase their long term gross profits, with virtually no increase in their up front out of pocket cost!Sound good?

So How Or Why Would So Many Seemingly Successful Entrepreneurs Still leave A Ton Of Unclaimed Gross Profits On The Table?

And as you also recall in part one, let’s look a little closer at Maran Graphics untapped marketing opportunities.

So as was previously mentioned, this market tested sticker, they’re going to add to each physical book they sell, advertises free a monthly contest they will sponsor.

The paying customers are alerted to head over to a special lead capture page,on Maran graphics WordPress blog, so they can enter their contest.

And the object is, they will be asked to suggest the two computer related subjects, Maran graphics publishing division, should publish, “how to” books and or educational DVD’s on.

And each month, the top three suggestions chosen, those three participants will be ethically bribed with some really cool prizes, as were previously detailed in part one.

Potential Lead Generation Opportunities Are Practically Any And Everywhere!

And of course, every body that participates in the contest, will receive an extremely time sensitive discount coupon code, so they can order something from Marans website, and save at least 20% (or X%) off the very next one or two purchases!

But now let’s focus in (a little closer) on the front end sales funnel math, for this particular strategy, so you can see just “how” many potentially profitable cash flows are involved, just in the front end of their sales funnel alone!

Then we’ll strategically reveal, some of what’s going on, or could be going on, on the back end of their sales funnel as well!

Entrepreneur Whether You’re A Small Or Really Big Business Effective Lead Generation Is Effective Lead Generation!

So as not to sound too pie in the sky here! And we also revealed in part one. Since Maran graphics did in fact sell ten million physical copies of one of their extremely popular hard cover books.

And now, (after) a little strategic A/B split testing, they’re now also adding one of their very best, “market tested” stickers, to the first page of each future book they sell!

Let’s say, a mere 10% of their ten million paying customers, decide to opt in to their email/mobile marketing list, in order to enter their contest.

On average, you can expect a rather modest, one percent of your opt in subscribers, to take advantage, of some type of reasonably priced, “OTO” ( One Time Only ) offer of some kind!

Which means, since one million paying customers joined one of Maran’s or one of your opt in offers, and you immediately re-directed them to one of your best, market tested,low entry priced, “OTO” offers. Typically you can reasonably expect one percent of them, to actually buy and or sign up for some type of paid trial service offers.

There Tends To Be Some Really Big Money When You Effectively Market Any Small Business And Or Service Correctly! (Don’t You Agree?)

Now in the case of Maran graphics, one percent of one million opt in subscribers, means (on average) ten thousand (10,000) of those subscribers, are extremely likely, to spend anywhere from $7 to $17 dollars, on some other, extremely helpful digital info product!(I’ll let you personally do the math!)

Now let’s take this simple marketing example, a step or two further, shall we? “What” if Maran graphics, (or you) didn’t currently have any type of market tested “OTO” offer of your own, to put immediately in front of one million, (or X) number of fresh opt in subscribers!

Well, if the (long term) potential, back end sales funnel is lucrative enough for the vendor that supplies one to (either) Maran graphics, and or you.

Why  not let Maran graphics keep 100% of the gross profits from the sale of that low front end, “OTO” offer,(of their sales funnel) if your ideal customers, total lifetime customer value is $2,500 dollars or more, over the next five to seven years!

The Potential Untapped Marketing Possibilities Are waiting For You Or Your major Competitors To Readily Embrace Them!

Meaning, if you’ve definitely got a ton of other, (more expensive) on and offline info products, and or services to sell to your ideal customer!

Why not let another vendor profit from your low front end, initial product and or service, and you concentrate solely on reaping the long term gross profits, on your higher end info products and or services on the back end!Make sense?Great!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.