How Some Incredibly Successful Entrepreneurs Still Leave A Ton Of Unclaimed Profits On The Table!
Ladies & Gentlemen, have you ever heard of a mega successful company called Maran.com/computer_books.htm? Obviously, that website is for a specific section/page of their main website.
Anyway, this incredibly successful, (and for) the most part, family run business, over the years has continually published some mega best selling books on computer education. Very similar to the “Dummies” series.
Which shows you just “how” incredibly evergreen and lucrative that one particular niche is.And the way this family run publishing dynasty originally came across my radar was, not so long ago, when I was even more clueless about computers in general and the various (OS) operating systems in particular, than I am now.
I came across one in an ongoing series of best selling books they published, on using Windows various operating systems.
And their “how to” books have lots of illustrated pictures, for the truly clueless, newbie beginner, like I was back then. And this particular book,in a series, (it turns out), had only sold a mere ten million hard cover copies!
So right away, you know there are a ton of consumers, receiving a ton of value from their publications, right?For sure.But here’s the thing, over the years, as their publishing empire has consistently expanded, there is no reason whatsoever to believe, a good majority of their (ever faithful) customers basic needs, haven’t changed and expanded as well!
And that opens the door pretty wide, to some enormous, long term marketing possibilities!Don’t you agree?
Any Idea Why Some Incredibly Successful Entrepreneurs Would Purposely Leave A Ton Of Unclaimed Profits On The Table?
Clearly, it’s not being done on purpose!But notice something, sense this incredibly successful, (family run) publishing dynasty,has sold ten million copies of just one particular book.
Why not start actively soliciting the help of their incredibly loyal customer base, to not only help grow their business from the outside, but from the inside as well!
You’ll see exactly where we’re heading in just a bit. First and foremost, going forward, why not start inexpensively testing various free drawing, opt in email, list building marketing strategies, by simply adding one of their best market tested stickers, to the very first page of each physical book they sell, no matter “what” the particular subject of the book is!
And they could offer to award three grand prize winners each month, their choice of any number of books they want for free!
All they do is pay the applicable taxes, shipping & handling fees etc.
The first prize winner, gets their choice of any ten books, published by Maran Graphics, and the second grand prize winner gets to choose any seven, and the third grand prize winner get to chose any five they want!
Effective Lead Generation Comes In Many Shades! (Don’t You Agree?)
Entrepreneur, that’s only a grand total of 22 physical books shipped per month! Yet the allure of that type of free drawing, could easily amount to a massive opt in email/text message subscriber base of literally millions of their extremely loyal consumers.
In a relatively short period of time!Don’t you agree? Then they could offer a monthly contest, where they award the top five suggestions, (decided by) their own in house committee, which future subjects to publish graphically illustrated “how to” books on.
And just for the sake of argument, let’s say at least one million of their extremely loyal customers, would love to learn more about “how to” build their very own, self hosted WordPress.org (not dot.com) sites.
Now of course, your obvious gut kneed observation is, but there are already, only a gazillion other gurus and guruettes teaching, “how to” (either) build your very own self hosted WordPress website/ blog, and or “how to” make money using a WordPress.org site, correct?
You are correct da mundo!However, practically non of them would be able to, (and or) willing to put all of their “how to” knowledge into a hard cover book, and sell it for just $19.95, (or less) now would they!But entrepreneur, here’s the potentially exciting part!
Now Maran Graphics actively solicits, (in order to hire on a contract basis) some recent, (top of their class) college graduates, that majored and or specializes in computer science.
And for just $9.95 per month, they will turn their million plus consumers, that purchased their “how to” build your very own self hosted WordPress.org site book, into an ongoing continuity program!
They create at least 75, (or x number of) extremely well done, step by step “how to” video courses, that cover not only everything their book covers, but a whole lot more!
The Most Practical Lead Generation Ideas Can Lead To Major Profit Centers!
And these college graduates, will be a part of a major database, on a separate page on Maran Graphics website/blog, and they’ll be listed as personal one on one coaches/tutors!
Meaning, whenever these consumers that are currently paying just $9.95 per month, to access Maran’s paid monthly membership site, need additionally personalized coaching and or help, on any particular subject covered in, (either) their “how to” WordPress book, and or the “how to” videos.
They can hire one of these coaches, at just $30 dollars per hour!And each potential WordPress.org tutor, will list their particular specialty, that way the consumers can try and find the most compatible fit possible!
The tutors themselves, will receive $25 dollars per hour and Maran Graphics will receive the other $5 dollars per hour booked! Think about the enormous, potential back end income, Maran could monetize, just from their hourly tutoring platform alone!
And we both know, there is absolutely no chance, (you or I), will be getting any personalized one on one coaching, from any gurus, for just $30 dollars per hour!Agreed!
In part two, you’ll discover even more proven ways, incredibly successful entrepreneurs like Maran Graphics, unintentionally leave a ton of unclaimed profits on the table!Until then.Now as is customary during this part of our show.
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