How Some Extremely Savvy Small Business Owners Generate 300% More Profit From So Called Dead Assets!Part Four
So if you happen to be an extremely savvy service provider, (whose) constantly on the look out, for some proven, non techie ways to systematically grow your business.
Did you happen to notice in the last installment, of this ongoing series.
Profit seeking small business owner entrepreneurs, are not the only ones that can benefit nicely, from some of these “battlefield” tested strategies.
(But not without some serious and continuous effort put forth!Especially initially!)
Hopefully, that’s starting to become apparent, right?
Any service providers that are actively engaged in growing their businesses and or practices, can and definitely should re (and re-read) installment number three, because it gives them a rather uncomplicated way to consistently convert some of their previously considered dead assets, into an additional 300% more-long term- gross profit.
Installment number four, will expand even further on that theme.
Since Your Small Business Definitely Has It’s Share Of Dead Assets Doesn’t It Make Sense To Generate Some Additional Gross Profit From Them?
Just to quickly re-cap, just in case you’re coming into this series mid stream, and not the very beginning. As you recall in the third installment of this series, an extremely savvy CPA,that currently does, (and or) is planning on sponsoring free monthly 60 -90 minute introductory, lead generation workshops, entitled “The Ultimate Tax Savings Strategies.” Or some other A/B split tested headline.
(And that’s the other proven strategy you can and definitely should employ! Entrepreneur, since you already have (either) an offline database of local clients/customers, and or a rapidly expanding opt in email/ mobile marketing subscriber base.
Why not create a little friendly competition contest, among your most active subscribers, by announcing, you’ll be hosting a series of free, (and or) extremely low up front cost, 60 – 90 minute monthly educational workshops.
Your Long Term Term Front And Back End Profit Producing Potential Multiples With The Right Market tested Lead Generation Strategies And Or Tactics!
And any subscriber that submits a client centered magnetic (headline), for the series, and there title get’s chosen, you will throw in three additional free hours of one on one consulting, (an X dollar value) with you, and or one of your extremely talented associates!(Just depending on real time availability!)
That simple marketing ploy should compel some of your most creative customers/patients and or clients, to submit some extremely usable ideas, (for either) future blog posts, (and or) a series of future blog posts!
And maybe some additional podcast ideas as well! Plus maybe some really informative “how to” videos, to market via youtube, and or some of the other major (free) video sharing sites!
There Is More Than A Good Chance You Have Some Potentially profitable Entrepreneurial Ideas You Simply Haven’t Tapped Into Yet!
And or, (those workshop title ideas) may help spark some new ideas for creating some future “how to” problem solving ebooks, (Google Hangouts, tele-seminars,( and some) really good ideas for future paid or free specialty workshops!(Hey, you truly never know until you strategically test and track, right?)
Look at those potential added benefits, all from successfully implementing one simple contest!
Entrepreneur Really Effective Lead Generation Comes In Many Forms!
BTW, (entrepreneur) please don’t lose sight of the fact, the term “dead assets”, is merely referring to any (and all) assets, that are primarily being utilized just once, (and quickly) forgotten and or abandoned altogether.
Or they’re currently only generating a dismal one to one return for your small business and or service.
As you also recall from installment number three.At your free, lead generation based 60-90 minute, monthly introductory workshops, (which typically) draw about 50 local small to mid sized business owners/service providers.
Accept, normally as tax season rapidly approaches, your workshops sometimes swell by an additional 20–25%.Anyway, you ask each attendee to submit their two most burning questions, they desperately want or need answers to.
Your Small Business And Or Service Has More Untapped Lead Generation Opportunities Than You probably Currently Realize And Or Appreciate!
Provided you were going to bill them two hours, at your current rate of X per hour.This trigger strategy gets them to submit their biggest concerns, in terms of some of their most pressing issues, right?
And then you choose one male and one female business owner/service provider, and you award each of them two free hours of your consulting time!And that’s “why”, typically, you’ll get all or at least 97% (or more) of your attendees to readily participate in this process!
But entrepreneur,(as you recall) from installment number three, that’s not your only benefit!(Please refer to part three for all of the particulars!)
An Effective Lead Generation Process Can Snowball You Into Some Major Long Term Profits!
Here’s the other really major benefit to keep in mine!After one year of sponsoring these free introductory, (lead generation) based 60 – 90 minute monthly workshops.
Entrepreneur, you’ve now (potentially) got at least three major -future- profit centers to actively pursue.(Or at least initially explore!)
1.) Potential major profit center # one: First, (you may) and probably should decide to, (if nothing else) audio record each free and or paid 60 – 90 minute workshop.
And (either) offer it for sale, on an individual recording bases. Or you may decide to sell the entire 12 sessions as a completely different product!
Or you could give them away as free lead generating gifts, whenever you appear on a local radio program!And potential customers call into the show!
For their participation, the radio station may randomly award various callers, (either) your entire twelve audio and or 12 CD/DVD set, as a free gift just for participating! A blank dollar value!
Nevertheless, there certainly are some extremely interesting, (long term) marketing possibilities to seriously consider, would you not agree?
Successful Entrepreneurs Are Masters At Non Traditional Lead Generation Strategies And Or Tactics!
2.) Potential major profit center #two: Next, since at least two participants, each workshop are awarded two free hours of one on one strategy session consulting time, (simply because) their two most burning questions were chosen.
Ladies & gentlemen, does that not give you a grand total of 24 (local) small business owners and or service providers, that you are working closing with, in a rather short, but more strategic capacity?
Which means, those 24 extremely savvy, profit seeking individuals, are far more likely to give your business a “bank account” filling testimonial!
And they’re also 300% more likely, (a certain) percentage of them anyway, are far more likely to become repeat, extremely loyal, long term customers/clients and or patients!
Who Says Service Providers Aren’t Really Good At Lead Generation!
3.) Potential major profit center # three: And finally, their success, as a direct result of the services your CPA (or blank) firm has provided, can and will serve as a giant mega phone, (both) on and off social media to their peers!Right?
So “why” not let them offer an extremely limited, “free one hour gift certificate” of your firms extremely valuable time, valued at X!
And let them give them away at (either) Xmas and or new years, to (at least) ten of their very best customers, that also run their own businesses and or services etc!
Entrepreneur, (without a doubt), you will get a certain percentage of your customers, customers to at least sample your firms service!
Which means, (you’ll be both) systematically and inexpensively lead generating, for literally pennies on the dollar, and consistently creating,some brand new first time customers/patient and or clients, for very little traditional upfront cost too!Don’t you agree?
Start Combing Some Of Your Best Entrepreneurial Ideas With All Too Common Marketing Opportunities! (And watch And See What Starts To Happen!)
So don’t let those so called “dead assets” just sit around, and produce a dismal one to one return! Because it’s obvious, some extremely savvy small business owners, and or service providers, are consistently generating a whole lot more gross profit with theirs!Would you not agree?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
