How Savvy Small Business Owners Consistently Get The Word Out Even On Extremely Tiny Ad Budgets!Part Two

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How Savvy Small Business Owners Consistently Get The Word Out Even On Extremely Tiny Ad Budgets!Part Two

So as you previously discovered in part one, of this ongoing series, the extremely savvy small business owners,  simply will not rely on outrageously expensive, traditional forms of mass advertising campaigns, in order to get the word out, correct?

Instead, they look to use various forms of low cost, high powered marketing leverage, to reach their intended target audience!

They save a ton of money, and they get directly in front of the people their outrageously expensive traditional advertising methods, simply can’t come close to accomplishing for them!

The remainder of this post will expose you to some incredibly simple, yet effective ways of doing so!So without further ado, let’s get to it!Shall we?

So How Do Some Of Today’s Savviest Small Small Business Owners Consistently Get The Word Out!

(Especially When They’re Working With Relatively Tiny Traditional Advertising Budgets!)

First of all, quickly picking up where part one initially left off. This extremely savvy, (local) retail appliance center, (after) they initially became customers, of other local small business owners, that ideally has 50 employees or less!

They basically approached the owners, by first letting them, (their spouse) and or live in significant other etc; purchase any one item of their choice,at the appliance dealers actual cost, with absolutely “no minimum purchase” requirements attached to it whatsoever!

(Provided of course, they are VIP opt in email/mobile marketing subscribers.)

Your Sales Funnel Process Can easily Create Or open The Door To Multiple Streams Of income Producing Opportunities!

And in exchange for that privilege, the appliance dealer gets to systematically pass out some of their extremely time sensitive “gift certificates” to their employees and or vendors. 😀

Plus, each employee will be given ten (or X number of) extremely time sensitive “gift certificates”, to pass out and distribute to whomever they wish!

And each month, the appliance center will “ethically bribe” the top three performers, of each store with some really cool (conversation starting) prizes!

Small Business Owners Have To Quickly Become Effective At Getting The Word Out! (Especially If Their Traditional Ad Budgets Are Extremely Tiny!)

So here’s “how” this part of their three prong marketing strategy will work. Depending on “how” many employees, (in any given) business, decides to participate in the appliance centers monthly contest.

They will all receive ten , extremely sensitive “gift certificates” to distribute to anyone, that’s 18 & over. And whomever the top three employees per store are, that get the most gift certificates redeemed, before they expire completely worthless, they will definitely be all smiles!And here’s why!

The person with the most gift certificates redeemed, for any particular company, they automatically win $500 dollars worth of (local) supermarket gift certificates, from the store of their choice!(Not too shabby, right?)

And the person with the second most “gift certificates redeemed, they automatically win $250 dollars worth of local supermarket, gift certificates. And again, they get to choose the store of their choice! 😎

And lastly, the person with the third most redeemed “gift certificates” (for that particular store), they automatically win $100 dollars in universal gas cards!Ladies & gentlemen, can you find a real loser here!(Now watch what happens next!)

Small Business Owners Can Definitely Make A Big Splash With The Right Marketing Strategies!

Now (this is where) this extremely savvy small business appliance center, can make a really big splash in their local market place, even though their major (local) competitors, routinely spend anywhere, from $40,000 to $75,000 dollars a month (and more) on outrageously expensive,dismally performing conventional advertising mediums!

While this semi cash strapped appliance center, (on their top month), may spend as much as $25,000 dollars max!This next incredibly simple, (yet oh) so powerful marketing strategy, will definitely help put them over the top!

Here’s the way the third prong in their (overall), long term marketing plan works!Ladies & gentlemen, (while) it’s pretty much a given not all the employees of the companies the appliance center gets involved with, will want to actively participate in the monthly “gift certificate” redemption contest, correct?

But guess what? Whether they decide to actively participate or not,all of those in individuals have a birthday!Do they not?

Being A Successful Small Business Owner Doesn’t Mean You Have To Think Small!Don’t You Agree?

Here’s “how” this extremely savvy appliance retailer, will strategically use the  free drawing monthly “Birthday Club” angle to their marketing advantage!(All  day long! 😎 )

They will hold monthly contests, for their VIP opt in email and or mobile subscribers only! (Meaning:) the only way one of the employees is eligible to enjoy any of the following, four really cool benefits, they’ve got to be an active subscriber, if they’re one of that month’s two guaranteed winners!  😀

Each month, one male and one female winner, (at least 18 years of age), is guaranteed to win the following four major benefits!

1.) Major benefit # one: First of all, each months, two guaranteed grand prize “Birthday Club” members, they automatically get a laminated card, that entitles them to a 25% savings off any purchase, for the next 12 months, from the original date it was issued!

And for just $20 dollars a year, they can automatically renew the card, as long as they wish to!

2.) Major benefit # two: Next, they’re also automatically entitled to an additional 10% savings, on top of the 25% they’re already saving, every time they bring a (potential) brand new first time customer to the store with them, whose at least 18 and over!

Ever Notice How Some Of The Simplest Small Business Marketing Strategies Are The Gateway To Major Profits Possibilities!

3.) Major benefit # three: And they are also automatically entitled to save an additional 10% off any and every “Final Liquidation Day Sales” event, (and or) any “Closeout Discontinued Items” sales events they physically attend!

4.) Major benefit # four: And finally, they are also entitled, (once a year!) to purchase any one item of their choice, at the appliance centers actual cost! With absolutely “no minimum purchase requirements” whatsoever! Say what?  😀 

But again, the only way they can enjoy any of these awesome benefits, they’ve got to be an active subscriber on the appliance centers opt in email list!

Are You Starting To Appreciate How You Can Definitely Build A Potentially Profitable Sales Funnel!

Entrepreneur, you gotta admit, those type of benefits, will definitely get some lips flapping, both on and off social media!Don’t you agree? 😎 That said, are you (not only) starting to appreciate, but see, first hand “how” some of today’s savviest small business owners and or service providers consistently get the word out!

Even when,they’re working with some extremely tiny traditional ad/promotional budgets! I sincerely hope so.

Because we’ve just merely scratched the surface!We’ll dive in even deeper in part three!Okay?See you in just a little bit!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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