How Savvy Small Business Owners Consistently Get A 50% Boost From Their Promotions!
(And “How” You And I Can Do It Too!)
Entrepreneur, please be sure you’re not currently making, one of the ten most common marketing mistakes, that far too many, extremely cash and resource challenged, small business owners and or self employed service providers make, over and over again!
That being, you’re not totally relying, on (at least) part of your brand new first time customer, client and or patient base, coming from outrageously expensive, ongoing, traditional advertising/promotional campaigns!
Because if you are, (my friend) you are definitely barking up the wrong tree, and sooner,rather than later, those outrageous costly cash expenditures,are going to (literally) swallow your business/service whole!
Because, you’ll always,pretty much be chasing, an ever more elusive,shrinking gross front end profit.
And (yet), because of your enormous up front out of pocket cost, to continually produce first time customers and or clients etc; there will rarely be enough left on the first few initial front end sales, to make a real go of things!
So How Do Some Extremely Savvy Small Business Owners And Or Self Employed Service Providers Consistently Get A 50% Boost Or More From Their Non Conventional Promotion Efforts?
(And More Importantly How Can You And I Consistently Do It Too?)
Ladies & gentlemen, before we dive head long into the meat & potatoes of this particular post. I’ve got to share a very interesting, (and I might add), an extremely telling question, I recently received in my comments section.
The question was asked, “If any of my supposedly reasonable marketing strategies, would work for business owners, other than those with fairly large ad/marketing budgets?” 😎
(Of course, the correct answer is a resounding yes! 😎 However, I really need to offer a word of extreme caution here!Entrepreneur,(especially those of you (like me), that are more or less basically in the service (providing) business!
Please do not attempt to build, sustain and (or grow) your entire new customer, client and or patient base, strictly off the incomes of lower income, first time customers, patients and or clients etc!)
Don’t Cripple Your Small Business Growth Potential By Targeting The Wrong Audience!
Because doing so, will typically cost you far more than just money! 😎
Trust me!Some extremely valuable lessons are best learned in books, not real life! 😎
So yes while I personally make no bones about the fact, (I definitely) target, (as often as I can!)
Potential customers, clients, and or some experienced and well financed, solo-preneurs with the ability to not only initially fund, but maintain advertising/marketing campaigns, that easily total total tens of thousands of dollars, per week, month and or quarter etc! 😎
There is absolutely nothing wrong with, (initially) getting your feet wet, (so to speak), with some of the lower end customers,clients and or patients etc!
After all, they’re great for providing you/us with some (always needed and greatly appreciated referrals), as well as some bank account filling testimonials too, correct?
Entrepreneurs Doesn’t Your Small Business Deserve An Additional 50% Boost Or More From Your Marketing And Or Promotional Campaigns?
Great! Let’s quickly share four, (make that) five extremely profitable ways, you and I can consistently make that happen!Without spending the traditional fortune, in order to do so!Sound good?
Actually,we’ll cover the first three proven marketing strategies/tactics here in part one, then we’ll fill in the rest of the blanks in part two,okay?
Now then, in keeping ( in the spirit) of the recent comment, I shared in the above paragraph.Let’s say you currently run a single location, popular retail appliance center. 😎
Who Says Your Resourced Challenged Small Business And O Service Has To Use Outrageously Expensive Traditional Advertising Methods And Or Tactics!
Which means, (among other things), you’ve got some really nice, front end gross profit margins, correct?Unlike so many other, of your extremely cash starved, small business owner competitors! 😎
Here’s the very first three, non conventional, mega proven marketing/promotional strategies, you’ll initially test and track, in order to gauge, their potential long term effects to your overall bottom line.
And you’ll tweak the ones that consistently provide some bankable results, and simply discontinue those that do not! 😎 Fair enough?
Ever Notice How Some Of Your Best Small Business Marketing Strategies Are Just A Little Bit Off The Beaten Path?
Okay, so you definitely wanna, (not only) consistently increase, your initial front end, gross profit margins for your retail appliance center, but you don’t want to constantly have to spend an outrageous fortune, (every month) I might add, on some of the more traditional advertising/promotional methods, in order to do so, correct?
Got it!So here’s (proven) step one.Entrepreneur, (whether) you’re currently a member, of the local chamber of commerce or not!
Go find yourself, two potential (local) vendors, that can immediately, give your business/service, some bank account filling credibility and local notoriety!
You Can Most Definitely Power Network Your Small Business And Or Service Into Some Major Profits!
So you might start with a local, independently owned (Mom & Pop) computer geek repair service, that ideally has at least two local locations or more!
And the other vendor, (initially) you want to aggressively target, is a local (Mom and Pop) cleaning company , that currently employs, at least 30 actual, full or part time cleaners, and office staff or more!And here’s what you do initially!
You approach the owners, (preferably) after you’ve become a customer or acquaintance of theirs in good standing! 😎
So What’s The Real Cost Of Not Being A Think Outside The Box Entrepreneur?
1.) Potential non conventional marketing strategy/tactic # one:
And you offer to totally hook the owners of the mid sized cleaning company up, with a state of the art 50– 75 inch (flat screen TV! At your actual cost no less! Just to initially get the local,positive word of mouth and mouse ball rolling!
Entrepreneur, you just caused a (local) social media/text message explosion! Don’t you agree?
Their newly acquired acquisitions, should definitely decide where this years “Super Bowl Party” is being hosted, correct? 😎
Is Your Small Business Or Service On The Verge Of a Major Breakthrough Or What?
Plus,you’ll also throw in a really nice, (state of the art) home entertainment system, that would normally retail for anywhere, from $3,500 to $6,000 dollars!
And with your actual hard cost being, (somewhere) around $2,300 – $3,300 dollars! You’ll gladly deliver it free of charge, and throw in your “Iron clad” three year warranty, at no additional cost!Say what?
And just depending on the owners (age and) martial status, when they host this years, (and probably) future popular free and paid sporting and other pay per view events etc!
Your state of the art, (mega) perpetual,new first time customer conversation generator, will most certainly be, (at least) part of the nights main topics, don’t you agree? 😎
Every Notice How Some Extremely Savvy Entrepreneurs Are Anything But Average?
2.) Potential non conventional marketing strategy/tactic # two: Here’s what really ties your generosity altogether! In order for them, (and or) their major local competitors, to actually get all, (or some of) the aforementioned goodies, at your actual cost!
They have to agree, to pass out your extremely (time sensitive) flyers, to all of their current and future employees, as soon as they’ve successfully been employed, at least 90 days!
On their 91 st day, their employees and or associates, automatically get one of your time sensitive flyers!(And or VIP, “new customer only” discount coupons!)8-)
3.) Potential non conventional marketing strategy/tactic # three: Next, you’ll agree to totally hook up their secretary, with some type of totally fabulous, (less expensive of course, 😎 ) state of art home entertainment system, flat screen TV and or computer system revamp etc! 😎
That way they have a vested interest, in seeing that your latest flyer/promotion, gets posted (not only) in the employees main break room!
Are Starting How And Where Your Small Business And Or Service Can Most Definitely Inexpensively Move Ahead!
But you know, she and her spouse and or live in significant other, closest girlfriends, other co-workers and or in laws, know the entire 4-1-1! Do they not? 😎
Now of course, you’re going to do everything within your power, to ethically bribe all concerned, to join your opt in email (and or) mobile marketing list etc! Correct? 😎
But whether they join your list or not, you want those or that (cleaning) company/computer store owner, to pro-actively pass out, and post your promotional flyers in their employees break room!
That way, as new employees (constantly) join their companies payroll, they’re constantly being exposed to your business,products and or services, and not your major competitors! 😀
So How Can You You These Proven Marketing Strategies To Take Your Semi Cash Strapped Small Business And Or Service To The Very Next Level Or Two!
Are you starting to see ‘how’ your semi cash strapped small business and or service, can actually out promote some of your big buck major competitors! Even if you’re initially starting out on a shoestring type of budget?
Make sense? Let’s cover the the remaining two (long term) money making strategies in part two,okay?See you in just a bit! Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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