How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!Part Five

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How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!Part Five

So hopefully, after four installments, it shouldn’t be too difficult to comprehend, “how” some of the most savvy entrepreneurs, can (and do) consistently, convert, outrageously expensive advertising/promotional costs, into some (much more) preferred, bank account filling gross profits, correct?

And these first four installments, (literally) gave you an up close birds eye view, of how they systematically go about doing so, correct?

Because (ladies & gentlemen, (let’s face it already), it certainly doesn’t take an MBA from Harvard Business school, to run outrageously expensive, local radio, TV and full page Sunday newspaper ads, now does it?

One of the real keys to being a successful marketer, is by consistently applying different forms of marketing leverage in order to achieve the exact same goals!

Which in this particular case, simply means, dramatically reducing your traditional upfront out of pocket costs, while simultaneously increasing your long term gross profits!

And “who” among you, is not up for discovering “how” to do, just that?

So Should Only Extremely Savvy Entrepreneurs Be The Only Ones Consistently Converting Non Result Producing Advertising Costs Into Long Term Bankable Profits?

So let’s say you’re a single location, retail jeweler, fiercely battling, just to keep you head above water,because you currently have three (for now),  (local) and extremely well financed,major competitors, that routinely dominate the four major, traditional advertising mediums, that being local newspapers (and or magazines), TV and radio prime time ad spots.

They constantly bombard those mediums seven days a week, and even more during the annual holiday rush as well!

Which means, with your current as budget, (which sadly) still is not based on, the actual total lifetime value of your typical customer!

At least, by using that proven approach, your advertising/promotional dollars, would definitely be far more accurate, and so much better spent!(Don’t you agree?)

Lots Of Times You Can Definitely Initially Invest Far Less Upfront In Order To Build An Incredibly Successful Sales Funnel!

But all is not lost, because(as fate would have it), recently, one of the annual business building investments, that you normally make, although you were recently considering, not making the investment next year!

Simply because, for past three years, it had yielded virtually no bankable results, until just last week!

You were seriously considering, not renewing your annual, local” Chamber of Commerce” of membership.

Only because, for the last three years or so, periodically attending their monthly meetings, and a few breakfast networking events, had yielded virtually no bankable results!

However, as of last weekend, your opinion of the value of your membership dramatically changed, when you attended this eight hour, “How To” Effectively Market Your Business And Or Service!” (Without Wasting Your Precious Dollars On Ineffective Glitzy Ad Campaigns And Or Promotions!)

And even though when you initially got the special VIP email Alert message, about this particular workshop, you seriously hesitated on purchasing a ticket!

Simply because, too many times in the not so distant past, you’ve invested $37 ( or X amount of dollars) or less, and you were utterly disappointed! Me too! 😀

Successful Entrepreneurship Starts With The Right Mindset!

However, this time you were beyond mildly impressed, because the instructor, was a local (well respected), direct response marketing consultant, who currently has tons of local businesses, of all sizes, as ongoing customers/ consulting clients.

And she presented her material, so well, plus she invited a local appliance retailer/customer, that provided a powerful testimonial!(And they also shared some incredibly helpful marketing insights as well!)

Her presentation was so impressive and thorough, that you finally decided to, (put your long held skepticism) aside and earnestly attempted to adopt, and apply some of her proven marketing suggestions, by forming some of your very own bank account filling, joint venture arrangements!

And here’s “what” you initially came up with, in order to get the ball rolling.In order to inexpensively test some of her extremely practical marketing strategies and tactics.

Since your (single location), Mom & Pop type of jewelry outlet, is currently in a distant fourth place in your local market, you know it makes (absolutely) no sense, to try and go head to head, in an all out advertising war, with the other three major players in your immediate area. Right?

Continuously Build Your Marketing Funnel One Successful Layer At A Time!

So instead, you take your time (and finally) locate a fellow restaurant/ bar owner couple, and since they’re also paying members of the chamber of commerce,here’s the initial mutually beneficial arrangement, the two of you agreed upon.

First, you would provide both the husband & wife with a really nice $2,500 Men’s Rolex watch for him at your actual cost, plus applicable fees!

And for the wife (and or) significant live in other!), an eye catching $2,000 dollar, diamond studded necklace, plus a pair of your most popular, drop dead gorgeous, diamond studded earrings, that would normally retail for $300 dollars a pair!

But again, you’ll gladly sell them to her at your actual hard cost, plus any and all applicable taxes & fees etc!And there’s no doubt, (going forward), both of them will be providing, an endless amount of positive, (on and offline) word of mouth & mouse buzz, correct?

For practically peanuts! Just like the marketing consultant had predicted!

Let Some Of Your Best Small Business Marketing Strategies Be The Gas On The Proverbial Word Of Mouth Fire!

Now, you’re free to literally explode the word of mouth & mouse side of your business, by proactively marketing (primarily) to the female staff members! And here’s “how” you’ll initially go about it!

Because the restaurant/ bar and grill, currently has three female bar tenders, and six female wait staff, and two front desk attendants, that obviously work two separate shifts throughout the week.

Here’s “what” you’re more than prepared to do, for them, in order to literally explode your (positive) viral word of mouth & mouse buzz!

You’re going to provide all the ladies with an extremely eye catching $1,500 dollar, diamond studded necklace, that you’ll gladly sell to them for your actual cost!

Plus, some spectacular diamond studded earrings, that would normally retail, for at least $300 dollars a pair!But again, you’re more than willing to sell them to these extremely high profile ladies, at your actual cost! (Provided of course, they become VIP opt in email/mobile marketing subscribers!  😀 )

Give It A Chance And Watch Your Direct Marketing Approach Work Wonders For Your Bottom Line!

Even if that means, accepting so much down and monthly payments for the balance, over the next six to nine months!

Meanwhile, they’ll be mingling about, both on and off the job, and you best believe, sooner or later, the topic of conversation, will most certainly turn to their (absolutely) fabulous, eye catching bling! Don’t you agree?

Plus, they’ll constantly be posting all over social media, texting any and everybody they can think of, to share their good fortune, 24/7! Will they not? For sure.  😀

In part six, we’ll dive even deeper! But for now, can you see any reason, that some of today’s savviest entrepreneurs, should be the only one’s, systematically converting, their wasteful advertising dollars, into some (much deserved) long term gross profits! Me either!

See in in part six, in just a little bit!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!