How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!Part Eight
One thing is definitely for sure, outrageously expensive, traditional advertising costs, are not going away anytime soon, correct?
So extremely savvy entrepreneurs, such as yourself, can (either) get with the program, and invest the time, money and necessary effort needed, in order to discover, “how” some of today’s savviest entrepreneurs, strategically go a bout, converting, (at least) some of those outrageous traditional, upfront out of pocket expenses, into long term profits.
Or they/you can continue to waste a proverbial fortune, trying desperately, to make and have some sort of positive, bankable impact, in their given marketplace.
But truth told, with ever growing, major competitors, who let’s face it, (are not only so much better financed) but they also have much deeper corporate ties and pockets!Correct?
Which, over time, will definitely make it, harder and harder, in a conventional sense, (anyway) to try and compete with them!So instead, let’s look for some (relatively) low cost marketing alternatives, shall we?
So Are You Serious About Strategically Converting At Least Some Of Your Outrageously Expensive Traditional Advertising Costs Into Some Long Term Gross Profits Are Not?
Does It Make Sense To Emulate The Savvy Entrepreneurs Approach Or Not?
So let’s stop and consider, the long term residual effects, of an extremely savvy retail jeweler, approaching the local owners, (a business savvy) husband & wife team, that own a fairly popular restaurant bar & grill.
And since the owners and the jeweler, are both extremely active members in the local chamber of commerce.
It made their actually meeting and eventually agreeing to work together, via a strategic alliance (aka) joint venture, so much easier to negotiate.
First of all, just in case it wasn’t obvious, this extremely savvy jeweler, will personally see, that if nothing else, the co-owner wife of the popular restaurant bar & grill, gets her choice, of a $1,500 dollar diamond studded necklace and matching earrings, that easily (or typically) retail for at least, $400 to$500 dollars a pair!
(And they’ll gladly sell them to her, for the jewelers actual hard cost, plus any and all applicable taxes & fees etc!)
Whose Says You Can’t Build An Incredibly Profitable Sales Funnel Using Highly Social Individuals!
After, all, the wife clearly has a very active social life, away from the business, correct? Case in point; she’s got her younger sister that also lives near by.And they talk on the phone, practically everyday and they occasionally “shop til they drop” together! 😀
She also has her closest girlfriend, that she frequently has lunch with, at least twice a week!And she’s extremely active on social media.
She regularly gets her hair or nails done, at least once or twice, every six weeks or so!And then there’s her sister in law, her husbands sister, that they’ll see during every major holiday, plus at the husbands annual Super Bowl Sunday party!
Entrepreneur, by any normal stretch of the marketing leverage imagination, “how” much positive, long term (residual) word of mouth & mouse buzz, do you think all of those constant interactions are worth, (especially) over time to the jeweler!
Really Good Entrepreneurship Can More Than Compensate For An Initial Lack Of Traditional Funding! (Don’t You Agree?)
Plus, she is and has been, really close personal friends with both, (their current CPA’s wife ), and the wife of the foreign auto shop repair person, that does the annual maintenance on her and her and husbands beamers!
So you think, whenever she sees or talks with those two ladies in particular, the subject of “how” or where she got that awesome looking bling, won’t or doesn’t come up? Plus, (as marketing fate) would have it. Her younger sister is a nurse!
And works in the second largest major hospital, in the entire district!And at last count, there is only,(at any given time), 75 to 100 active nurses on duty, and anywhere from 60 to 90 doctors, constantly storming the place as well!
Being Inclusive With The Right Social Circles Is A Great Attribute For Your Marketing Funnel!
And “guess what” entrepreneur, at least half of those male doctors, (either) have spouses, live in significant others, girlfriends, daughters, Moms and sisters, and or sister in laws etc! 😀
All of whom, absolutely love themselves, and the people that provide some great looking, extremely affordable bling!
Are you starting to hear the (long term) opportunity bell ringing quite loud? I sincerely hope so! Because we haven’t even (really) started scratching the true ninja marketing surface possibilities yet!
And BTW, we haven’t even really discussed, the three, pro-active female bartenders roles, in all of this aggressive marketing activity yet! So let’s do that, in part nine! Okay!
Let Your Entrepreneurial Ideas Do The Majority Of The Heavy Lifting!
Until then,is it starting to register,”how” and why, it doesn’t make sense, for a semi cash strapped, (single location) retailer jeweler, to just settle for the short term results, from spending a ton of money, on outrageously expensive, traditional advertising campaigns!
Hopefully, you’re starting to prefer, the proven alternative, underground marketing strategies of some of today’s, savviest entrepreneurs! If not, why not?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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