One creative marketing idea can mean all the difference!
Have you heard or read about this incredible stat that says on average (year after year).
Out of the millions upon millions of homeowners and or investment property owners who attempt to sell their properties without using a licensed Realtor, after just eight short weeks.
A staggering 67% of them (nationwide) will quickly conclude the entire laborious process, from start finish, is simply way too time consuming and nerve racking. Hence, they’ll typically turn the entire process over to a licensed Realtor.
Often times you will discover in business that one incredibly simple creative marketing idea which you get from a results producing marketing consultant, can and will make all the difference to your bottom line.
How The Ultimate Insiders Cash In Big Time By Strategically Using The Word Free.. ( And How You Can Too!)
Here are two incredibly simple examples (which) by the way are for illustration purposes only, of how two extremely savvy small business owners (such as yourself) can ‘think outside the box’ and strategically cash in using some non traditional guerrilla marketing style promotions.
The first example involves a local CPA that specializes in powerful little known tax saving strategies for small to medium size business owners. Especially those that currently file under S corporation status.
And let’s further say that their ideal customer-long term client (typically) has a total ‘lifetime customer value’ of $15k.
And typically their cost to acquire a new first time customer is normally somewhere between $475 – $650. So needless to say, they’re always willing to investigate new ways of increasing business and simultaneously lowering upfront costs. Especially when a new customer can be worth (over time) of course as much as $15k.
Forming Mutually Beneficial Strategic Alliances Are A Proven Marketing Strategy!
1.) They might first approach a local Mom & Pop printing business where they’ve done business for years, and talk to the owners about sponsoring a quarterly free drawing (one every 90 days) where every 90 days the guaranteed first prize winner will receive $100 dollars worth of printing credits to be used in any combination they choose.
Meaning- they can either use the $100 dollar credit all at once or partially. Let’s do the math; the CPA’s new first time customer acquisition cost are now a grand total of $100 dollars per quarter (every) 90 days, plus the postage and type setting cost to snail mail all the runner ups that enter the free drawing every 90 days.
So (basically) $400 per year, plus postage and a one time type setting fee and then they only pay postage for the postcards every 90 days.
Both they and the printing company inexpensively build their list, plus keep in mine, it only takes the CPA one new customer/long term client that’s worth $15k over time to justify implementing (testing) this relatively inexpensive marketing ploy.
Constantly Develop Your Lead Generation Strategies And Or Tactics!
The printers customers will simply toss their business cards into a giant punch bowl and every 90 days (or) once every quarter, one new first grand prize winner will be selected by the printer.
And everyone else (meaning) all the runner ups who enter will receive a special discount coupon from both the printer and the CPA.(Provided, they also joined the printers opt in email/mobile marketing list as well. 😀 )
And they’ll also approach a small Mom & Pop P.O. box mail service (which) hopefully they have done business with (either), now or in the past and suggest the same arrangement.
Meaning- they’ll suggest sponsoring a free drawing every 90 days, (only) this time they’ll have two guaranteed winners once every 90 days.
The first guaranteed prize winner will get (what else) a free P.O. box for the entire year! And the guaranteed second prize winner will get their P.O. box and save a whopping 50% off for an entire year!
This should cause an avalanche of small business owners to drop their business card in the punch bowl, don’t ya think?
An Effective Creative Marketing Idea Here Or There And You’re Definitely On Your Way!
Plus, don’t forget (both) the printer and P.O. box mail service provider could swap lists as well!
Let’s say the P.O box free drawing nets the CPA 1,000 new potential customers over the next year (basically) 250 new prospects each quarter and a measly one percent of them become long term customers and clients.
That means that only 10 people are using his services in some form or fashion. However, each client is worth $15k (over time) so the firm just grossed (roughly) $150k! (1,000 prospects x .01% sales conversion rate = 10 new long term clients worth $15k eac!)
Is this type of non traditional ‘think outside the box’ guerrilla style marketing activity worth at least testing?
In Part two you’ll discover step by money making step how a savvy ‘think outside the box’ Real Estate agent could use the exact same creative marketing idea and make a fortune as well, by strategically using the word free.
But first as always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
Q.) How soon before you implement the free drawing concept into your marketing plan in order to start target list building?
And be sure and grab your explosive free 22 step small business marketing idea kit. It’s a $97 dollar and for an extremely limited time, it’s free!
