How Extremely Savvy Entrepreneurs Strategically Create Tons Of Positive Word Of Mouth Publicity!Part Two
As you recently discovered in part one, some overly ambitious startup entrepreneurs, prefer to go the outrageously expensive glitzy advertising/promotional route.
Instead of the ever profit producing, positive word of mouth advertising and or marketing method.
Even though the outrageously expensive image advertising approach, rarely if ever, ends with them systematically growing their business.Go figure?
And instead, they (far too) often, end up, with all dramatically deleted bank accounts, and not nearly the customer base they originally set out to create.
On the other hand, there are some extremely savvy entrepreneurs,that prefer to rely heavily on some strategic marketing alternatives, in order to consistently generate some positive word of mouth & mouse publicity.
Part one (hopefully) demonstrated how any dedicated entrepreneur, can use less money and more creative marketing savvy, to reach their target market.Did it not?
And now here in part two, you will discover how some of these profit seeking entrepreneurs take their efforts to the next level or two.
Let’s see exactly how they go about doing that….
So What’s The Secret To Some Of These Extremely Savvy Entrepreneurs Consistently Creating Some Positive Word Of Mouth And Mouse Publicity?
As you recall from part one, these savvy women’s apparel distributor entrepreneurs,(flush) with IPO (Initial Public Offering) cash.
They decide not to go the outrageously expensive, bank account draining “image advertising” route, in order to get the word out about their extremely popular, designer leather hand bags and other extremely popular women-s accessories.
Instead, they (much) prefer to use their marketing creativity, in order to reach their target audience, for literally pennies on the dollar! And use the tried and true, positive word of mouth and or mouse method.
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So as you recall, they initially got their extremely well connected Investment Banking firm, located in the heart of Manhattan New York, in a nice 21 story high rise building.Remember?
And since each floor has (at least) 20 commercial businesses on it, and each business/service either has a secretary and or female office manager in charge.(21 story building x 20 businesses per floor = 420 (or X number of) secretaries and or female office managers.)
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Those 420 secretaries, and or female office managers all receive their choice of the accessory distributors, extremely popular designer leather hand bags. ( The one’s that normally retail for $600 dollars each! 😀 )
But here’s the kicker, in exchange for these secretaries/female office managers receiving these extremely popular, designer leather hand bags for free, (and or) at their actual cost.
They have to agree to give one of the accessory distributors market tested, two sided index cards, to every new female employee the company hires.
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Side (B.) of the index card, invites the prospect to enter the distributors monthly free drawing, for a chance to win $5,000 dollars worth of accessories.
This way, utilizing this one incredibly simple marketing marketing ploy, the distributor estimates, they will add an additional 2,000 opt in email subscribers (or more) to their list per year!
And of those 2,000 subscribers, 1,600 will remain extremely loyal subscribers, that regularly open their emails and or mobile text messages. 😀
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And 500 of them, will ultimately spend about $1,500 dollars each per year!Which equates to additional $750,000 dollars in gross front end profits per year.
Primarily emanating from this one 21 story office building,located in the heart of Manhattan New York. (500 x $1,500 = $750,000 dollars in additional long term gross profits.)
And of those 500 extremely loyal customers/repeat customers, about 40% of them, or 200 of them will continuously refer about five brand new opt in mail subscriber/customers per year apiece.(500 x .40% = 200.)
Lots Of Times Bank Account Filling Word Of Mouth Or Mouse Generating Publicity Is A Whole Lot Less Expensive!
And as you (also) recall from part one, inside each purse they sell, will be four (additional), totally unexpected bonuses.You will definitely need to refer to part one, in order to discover what they are! 😀
You think those totally unexpected bonus surprises, valued at X, won’t constantly trigger, some potential bank account filling, positive word of mouth or mouse buzz! Both on and off of social media! Oh yea! 😀
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But here’s the other leg of these incredibly marketing savvy entrepreneurs totally unconventional marketing strategy.
The women’s accessory distributor, is going to set up a little friendly (monthly competition) between the secretaries, and or female office mangers, in each building their (well connected) Wall Street Investment Banking firm can arrange with each building superintendent throughout the entire city.
This way, rather than waste enormous amounts of (IPO) investor money on outrageously expensive “image advertising” campaigns, (that truth told) nobody will remember 30 minutes after they initially run! 😀
Instead, these incredibly cost conscious entrepreneurs will utilize some non conventional marketing strategies.
And get their products, directly in the hands of, or in front of their ideal prospect/customers, for a fraction of the traditional upfront cost.
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And that’s where their friendly (monthly) competition, will ethically bribe the top five secretaries/female office managers, (who) will be given individual ID #’s, so the distributor can (both) track and reward the ladies who consistently generate the most opt in email/text message subscribers.
And ethically bribe the top five secretaries whose referrals spend the most money each month!
And yes, each building superintendent, that agrees to help the Wall Street Banking firm approach the commercial tenants within their buildings, they get their choice of one designer leather hand bag,(worth a minimum of X), to give to that very special lady in their life. 😀
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Plus, the hand bag will have ten, (or X number of ) extremely time sensitive “gift certificates” inside it as well.
In part three, you’ll discover “how” these incredibly savvy entrepreneurs continuously leverage themselves from there!And literally create a ton, of potentially bank account filling, positive word of mouth or mouse buzz! Okay?
So you’ll definitely want to tune in for that, right?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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