How Extremely Savvy Entrepreneurs Generate Some Really Big Profits During Some Awfully Slow Times!

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How Extremely Savvy Entrepreneurs Generate Some Really Big Profits During Some Awfully Slow Times!

So ladies & gentlemen, (no matter) what the current size of your business and or service is, what do consider to be one of your businesses greatest and therefore most valuable assets? Extremely savvy entrepreneurs just might have an answer that downright shocks you?

Because this particular marketing tool you definitely won’t find on any balance sheet. No matter how hard you look! Wanna take a wild guess what it might be?

Try a severe economic down turn and or prolonged economic recession! Huh? Say what ?How the heck can a severe economic or prolonged economic down turn possibly be considered any type of extremely profitable asset, you so skeptically ask?

First of all, don’t get me wrong! Successful small business owners and or service providers, literally have tons of in house assets and or proven marketing tools, strategies and tactics they consistently use to grow and maintain their businesses.

And they have absolutely no control whatsoever, over any type of so called economic recession, prolonged or otherwise!

That being said, “why” or “how” on earth, do or would they even consider that particular situation to be any type of extremely valuable asset of any kind! Let’s find out shall we…

So How Do Certain Extremely Savvy Entrepreneurs Consistently Generate Really Big Profits During Some Awfully Slow Times!

Well, first of all, to answer your previously posed question. One of the main reasons “why”, some extremely savvy entrepreneurs, so often consider a severe and or prolonged economic down turn, as a potentially extremely valuable asset? (Even though they literally have absolutely no control over it starting nor ending!)

It’s because whenever the speed of money changing hands, (translated), commerce begins to move at a snails pace.

Previously untapped, potential creative marketing possibilities and or opportunities start systematically springing up, in all sorts of unexpected places and or situations.

A severe and or prolonged economic downturn, is like creative thinking marketing fertilizer if you will! 😎 Prices get progressively cheaper and terms get progressively more and more flexible and enticing!

And some highly motivated and extremely cash starved business owners and or service providers get more and more opened minded to creative problem solving ideas, concepts and strategies, that until then, had consistently fallen on death ears!

Let’s take a look at three text book like examples shall we?

How Do Extremely Savvy Entrepreneurs Leverage Severe Economic Down Turns?

This very first example is a text book example of what can potentially happen, when some really opportunistic thinking meets proactive entrepreneurship.

 1.) Example # one: So here’s the case where a fairly successful, (local) car dealership owner, desperately needed some year round landscaping done on the front & back of his/her yard.

And maintenance and up keep of his/her in ground pool. And after he & his wife interviewed several potential companies for the job.

They finally settled on a guy that was up & coming. This guy currently had two used vans, a growing crew and seemed like he had a great mind for business in general. But like many aspiring entrepreneurs, he was currently a little short on readily available cash to continually invest in growing his business.

And the current temporary economic down turn in the local economy, wasn’t helping! So here’s where and how this extremely savvy local car dealer made the temporary economic recession, work for both he and one of his colleagues that was a manager in his company.

When So Called Economic Adversity Rears It’s Head! (Automatically Look For Some Non traditional Ways To Leverage It!)

He offered to let this up & coming landscaper have unlimited access to, a  slightly used company van, his car dealership was no longer using, in exchange for the landscaper maintaining his lawn over the next five years.

And he also agreed to write the guy a check for $2,500  or X number of dollars, so he could purchase some much needed, newer equipment in order to continually grow his business!

And in return, for the next seven years, the landscaper (or somebody) in his crew would service both the car dealer owners lawn & pool and that of one of his closest colleagues!

And instead of the landscaper repaying the loan in monthly payments plus interest. Instead he merely serviced the car  dealer and his colleagues home in lieu of actual repayment!

Now were it not for this temporary slow down in traditional business, these two entrepreneurial minds, may have never met! Don’t you agree?

Isn’t It Funny How Given Enough Time And The Right Set Of Circumstances Opportunity And Entrepreneurial Thinking Always End Up Meeting Somewhere In The Middle!

 2.) Example # two: The next text book example of opportunistic thinking, is living proof of “how” extremely savvy entrepreneurs use their various tangible and intangible assets, just like regular consumers use cash & credit!

Legendary direct response marketing guru Jay Abraham, once shared on one of his many recorded training sessions, “how” he devised an incredibly simple, (yet oh so) brilliant plan to raise literally thousands of dollars for the Xmas holiday season.

And also managed to get his wife access to a slightly used $50,000 dollar convertible top Porsche automobile, that he promised her as well. Without having to spend a dime of his very own hard earned money!(Is that not interesting! 😎 )

Anyway, as Jay explained (yet another) one of his mind numbing real life ninja marketing escapades to his legion of adoring fans! It seems one particular Xmas season, Jay had promised his wife, that if she were willing to settle for driving a slightly used convertible Porsche, he could probably deliver it in the next ten days or less!

Plus, he would also be able to pocket literally thousands of dollars in the process! (We’ll cover the specifics of “how” he pocketed thousands in more detail in part two Okay?)

But here’s what he did over the course of the next ten days to deliver the slightly used luxury car he promised his wife! One of Jay’s best and extremely local long term clients was a local luxury foreign car dealer.

You Don’t And definitely Shouldn’t Always Think In Terms Of Outrageously Expensive Traditional Advertising Or Promotional Methods!

And Jay and he agreed upon the following swap (barter) of goods and services. Since at that particular time, Jay’s corporate consulting rates were $5,000 dollars per hour. Say what?

And corporate America gladly paid it and still does! (Although, I’m not currently aware what his current corporate hourly consulting rate is.)

Jay agreed to consult with (both he) and his clients extremely savvy marketing team for at least eleven hours. Or just over one full day and an additional three hours.

And instead of actually billing them $55,000 dollars.($5,000 PH x 11 hours of consulting time = $55,000 dollars in billable consulting fees.)

Instead, they would simply give him (and therefore) the free & clear title to a slightly used, convertible top Porsche, that still had a current blue book value of (you guessed it!) $50,000 dollars!

And that was including tags, title & all necessary licenses!(Now of course there was some serious tax considerations going on here!)

But the main point being, Jay merely used his vast knowledge as a form of spendable currency and the car dealership owner, took a slightly used asset, that had lost some of it’s steam with the general buying public and found a creative way to get close to full market value use from it!

Sometimes All Your Non directly Competing Vendors Need Is A Creative Nudge Or Two!

See “what” can happen when opportunistic thinking meets problem solving thinking? In the interest of space and so that the third example can really be delved into!

Let’s cover (both) that and “how” legendary marketing guru Jay Abraham also managed to convert his swapping /bartering approximately eleven hours of his marketing knowledge for a slightly used convertible Porsche automobile.

And turned it into a mega pay day and raised a ton of money for his family, during, (what’s) supposed to be the traditionally slow holiday season! So we’ll do that in part two !Okay?

Plus cover the third example of “how” some extremely savvy entrepreneurs consistently generate some really big profits, during some awfully slow economic times! See you shortly in part two.

Now as is customary during this part of our show.

Practically Every Body See Economic Adversity! (the Ultimate Winners Also See previously Untapped Marketing Opportunities Or Previously Untapped Marketing Possibilities!

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